As the demand for outbound tourism turns to China Tourism and inter provincial tourism turns to peripheral tourism, consumers' demand for home stay increases, pay more attention to the safety and quality of home stay, and the proportion of rural home stay increases rapidly. At the same time, the government issued a series of policies and industry standards to increase support for the development of B & B. The hot market and policy support have promoted relevant enterprises to join the bureau one after another.
Implementing the strategy of Rural Revitalization is the general starting point for doing a good job in the work of "agriculture, rural areas and farmers" in the new era. The development of rural tourism is an important force for Rural Revitalization and widens the channels for increasing farmers' income. Rural B & B focuses on personality and experience, emphasizing humanity, nostalgia and comfortable and relaxed experience. The construction of rural B & B is an important aspect of the development of rural tourism. Rural B & B with distinctive characteristics can add a lot of points to the local tourism development, and even become a tourist attraction.
At present, there are about four kinds of rural B & B: sightseeing and vacation type, which combines natural scenic spots or man-made scenic spots with B & B nature; Artistic experience, such as carving, ceiling lamp making and other traditional crafts combined with folk houses; Rural experience, combining agricultural experience projects with accommodation; Retro business type, mostly in ancient towns and old houses, complement each other with the surrounding environment.
Rural tourism has been flourishing for more than 30 years, but due to the constraints of objective conditions such as its scattered location, it has not yet formed a large-scale development trend. With the substantial growth of China's tourism demand, the huge market attracts leading enterprises in the tourism industry, and financial capital is also eager to try. The participation of head enterprises should be divided into two aspects. On the one hand, it is conducive to the standardization, scale and value maximization of the market; On the other hand, we should pay more attention to differentiation and personalization, and explore a way of "one village, one night and one policy" according to local conditions, so as to fully protect the interests of agricultural and rural farmers.
The Ministry of culture and tourism will issue policy documents to promote the high-quality development of rural B & B and formulate a three-year action plan for the cultivation of grade tourism B & B. At the macro level, national policies and norms escort the high-quality development of rural B & B, which is more conducive to the steady progress of the market, take into account the interests of farmers, tourists, enterprises and other parties, ensure the smooth operation of the market, and enhance the confidence of Chinese tourism, especially rural tourism.
At the meso level, while leading enterprises participate to a greater extent and expand the market cake, they should shoulder social responsibilities and take the development of rural home stay as an opportunity to drive regional economic development, including providing more jobs, improving local living conditions and promoting harmonious ecological construction, so as to promote common prosperity in an all-round and multi angle. At the same time, we should constantly upgrade tourism products to attract a wider range of tourists, so that tourists can "want to come, want to come and come again", establish a long-term emotional connection with tourists with agricultural culture and regional charm, and make rural tourism show a trend of sustainable development.
At the micro level, the practitioners of rural B & B should receive professional training to connect with tourists. At the same time, they should be a good communicator of culture, tell rural stories, spread the voice of civilization, let the B & B show homesickness, let the story retain homesickness, and let tourists feel homesickness. (Li Ji)
