On February 24, the Beijing Municipal Bureau of Commerce announced that the “2022 Beijing consumption season” with the theme of “about benefiting Beijing and enjoying life” will be launched on March 1. In this consumption season, meituan will build multiple activity venues and hold thousands of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) consumption promotion activities around the four theme activities of “shopping in Beijing”, “looking for Beijing”, “quality Beijing” and “colorful Beijing”.
During this event, meituan will make efforts from both the supply side and the demand side, share concessions with citizens and businesses, increase assistance to small and medium-sized merchants, and help improve the quality and upgrading of consumption in Beijing. At the theme venue of “chaogou Beijing”, meituan will stimulate citizens’ enthusiasm for Guochao consumption and weekend festival consumption potential through a series of consumption promotion activities such as “Guochao time-honored brands”, while increasing quality consumption supply and promoting brand cultivation.
At the same time, under the guidance of Beijing Municipal Bureau of Commerce, meituan will work with Beijing Cuisine Association to integrate various resources, aim at high-quality consumption supply, provide special areas and preferential policies by the platform, carry out the international food gathering plan, and release the “global food map of Beijing”. Combined with the theme of night capital activities, meituan takeout will launch “night snack Festival” at the theme venue of “colorful Beijing”, issue packages and vouchers used by night snack merchants and night snack hours, and create “night snack preferred” merchants.
“We hope to give full play to meituan’s unique advantages of ‘retail + technology’ in digital consumption, tap consumer demand, release consumption potential, comprehensively stimulate the vitality of market players, and realize ‘using digital technology to increase data (consumption quantity)”. ” The relevant person in charge of meituan said that it will help small and medium-sized catering businesses effectively improve their digital operation ability by providing free digital “two treasures” intelligent hardware such as cloud printer and dining treasure, as well as online services such as takeout housekeeper service and digital training courses, so as to comprehensively launch the activity brand of “2022 Beijing consumption season”.
