On February 23, the vocational education concept stock of a share “Hi!” The “20cm” limit of Kaiyuan Education Technology Group Co.Ltd(300338) , Shenzhen Hongtao Group Co.Ltd(002325) , Shanghai Xinnanyang Only Education & Technology Co.Ltd(600661) , China Hi-Tech Group Co.Ltd(600730) and Suzhou Kingswood Education Technology Co.Ltd(300192) , Sansheng Intellectual Education Technology Co.Ltd(300282) , Beijing Kaiwen Education Technology Co.Ltd(002659) also rose sharply.
The collective strength of vocational education concept stocks has something to do with a press conference held by the Ministry of education on the same day. On February 23, Chen Ziji, director of the Department of vocational education and adult education of the Ministry of education, revealed at the third education Spring Festival press conference of the Ministry of education that vocational education in 2022 will focus on the two major tasks of “improving quality and image”, implement the “three documents” and break through the “five key points”.
have a head for learning, hope and running
2022 is a key year for improving the quality of vocational education and tackling key problems in reform. The first major task is to improve the quality. We will pay close attention to the specific measures for the high-quality development of modern vocational education from the aspects of types and characteristics, integration of industry and education, school enterprise cooperation, teaching reform and brand building, so as to effectively improve the quality of vocational education.
The second task is to improve the image. On the basis of improving the quality, change the stereotype of society on vocational education, enhance the attraction of vocational education, let students’ parents choose vocational education, let employers rely on vocational education, and gradually form a social atmosphere of “going to school to choose vocational schools and improving skills to find vocational schools”.
The “five key points” include five aspects: first, promote the steady progress of vocational undergraduate education. Second, promote the diversified development of secondary vocational education. Third, let the “vocational education college entrance examination” become the main channel of Higher Vocational enrollment. Fourth, promote the digital upgrading of vocational education. Fifth, create a closed loop for the connotation construction of vocational education.
According to the national plan for the reform and implementation of vocational education, the action plan for improving the quality and excellence of Vocational Education (2020-2023) and the opinions on promoting the high-quality development of modern vocational education, the Ministry of education will take paying close attention to the implementation as a top priority this year. On the one hand, the Ministry of education will improve the collaborative promotion mechanism among ministries, provinces and schools, refine the division of labor and establish accounts, Transfer the responsibility to the “nerve endings” of the vocational education front and carry out the reform task in a small way; On the other hand, we should strengthen incentive and guidance, strengthen institutional guarantee, fully mobilize the enthusiasm, initiative and creativity of all localities, and expand the overall effect of the development of vocational education.
Digitalization of education is not only a general trend, but also a top priority, which has brought historical opportunities for the transformation and overtaking of vocational education. Therefore, based on the preliminary work, the Ministry of education will mainly do two things: first, build a digital “1 + 5” system of vocational education, and drive the reform of teaching mode and governance mode with digital transformation as a whole; Second, continue to develop high-quality digital teaching resources and build a national, provincial and school resource database to complement each other.
Chen Ziji said, “in a word, we should make vocational education ‘have a head for learning, hope and running’.”
has become an important force to promote industrial upgrading
Recently, at the local “two sessions”, some representatives and members suggested to cancel the “general job diversion” after the high school entrance examination, which has aroused a lot of attention.
In this regard, Chen Ziji responded that the coordinated development of secondary vocational education and ordinary high school education can not only meet the learning needs of students with different talents and potentials, but also provide diversified space and channels for growth and talent. At the same time, the development of secondary vocational education has made positive contributions to expanding employment, promoting regional economic development and improving people’s livelihood. Therefore, it is very necessary to adhere to the diversion of general vocational education.
Take secondary vocational education in Shandong Province as an example. In 2021, 29500 students exceeded the general high line and chose vocational schools; 17000 ordinary high school students transferred to secondary vocational schools, and the satisfaction of employers reached 96.07%.
Deng Yunfeng, director of Shandong Provincial Department of education, said that China is a large manufacturing country and the manufacturing industry is the main body of the real economy. Now the manufacturing industry is facing the important task of transformation and upgrading. Our traditional industry is developing towards high-end, intelligent and green. At the same time, our service industry is also facing the upgrading to high quality and diversification. Practice has proved that vocational education is an important force to promote industrial upgrading and regional development. All this requires us to vigorously develop vocational education, actively adapt to scientific and Technological Development and industrial reform, train technical and skilled talents on a large scale, build a skilled society and better serve high-quality development.
Li Dasheng, deputy secretary of the Party group of the Department of education of Guangdong Province, expanded the enrollment of higher vocational education to allow more people to go to college, have long skills and good employment, effectively alleviate the shortage of skilled talents caused by Guangdong’s industrial upgrading in recent years, and provide strong talent support for Guangdong’s GDP ranking first in the country.
In fact, China’s determination to vigorously develop vocational education can be proved by the national vocational education conference a year ago.
In April 2021, the CPC Central Committee and the State Council held a national vocational education conference. The general secretary of Xi Jinping gave important instructions on vocational education, stressed that vocational education has broad prospects and promising prospects, and proposed to speed up the construction of a modern vocational education system and cultivate more high-quality technical and skilled talents, skilled craftsmen and craftsmen from large countries.
On February 22, 2022, the Ministry of education and Bank Of China Limited(601988) held the signing ceremony of the strategic cooperation agreement for promoting the high-quality development of vocational education. Huai Jinpeng, Minister of education, pointed out that vocational education has huge development space, important transformation space and international competition space in deepening the integration of industry and education. Through active and effective cooperation, we should promote the reform of market-oriented and socialized education methods and realize the effective combination of school running mode, management mechanism and policy finance. We should take the signing of this Agreement as an opportunity to implement the important instructions of the general secretary of Xi Jinping on vocational education, promote vocational education and cultivate high-quality technical and skilled talents for the construction of a socialist modern country.
vocational education enterprises welcome
The press conference around vocational education is like a “shot in the arm” for A-share related companies. On February 23, the concept stocks of Vocational Education in A-Shares rose to welcome each other. Among them, Kaiyuan Education Technology Group Co.Ltd(300338) “20cm” limit, Shenzhen Hongtao Group Co.Ltd(002325) , Shanghai Xinnanyang Only Education & Technology Co.Ltd(600661) , China Hi-Tech Group Co.Ltd(600730) limit, Suzhou Kingswood Education Technology Co.Ltd(300192) , Sansheng Intellectual Education Technology Co.Ltd(300282) , Beijing Kaiwen Education Technology Co.Ltd(002659) also rose sharply.
It is worth noting that there is evidence to follow to encourage listed companies to participate in vocational education. In October 2021, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on promoting the high-quality development of modern vocational education (hereinafter referred to as the opinions). The opinions clearly states that listed companies and industry leading enterprises are encouraged to organize vocational education, and all kinds of enterprises are encouraged to participate in vocational education according to law.
The opinions put forward specific goals for China’s Vocational Education: by 2025, the types and characteristics of vocational education will be more distinctive, the modern vocational education system will be basically completed, and the construction of a skilled society will be promoted in an all-round way; The school running pattern has been further optimized, the school running conditions have been greatly improved, the enrollment scale of vocational undergraduate education is no less than 10% of that of higher vocational education, and the attraction and training quality of vocational education have been significantly improved.
Tianfeng Securities Co.Ltd(601162) according to the research, the opinion quantifies the scale of vocational undergraduate, puts forward the objectives of Community College and double high plan, and provides a feasible development path and positive external environment, so as to stimulate the space of vocational education.
It is estimated that at present, there are about 10 million people in China’s college entrance examination every year, including about 4 million ordinary undergraduate places (including upgrading from junior college to basic college) (including public + Private), and about 6 million higher vocational education (i.e. higher vocational education). It is expected that the number of vocational undergraduate places will gradually increase to about 600000 in the future, which will systematically benefit the social participants with undergraduate level education and the existing private undergraduate and higher vocational colleges.
Guosen Securities Co.Ltd(002736) according to the research, from the perspective of current policies, the state attaches great importance to vocational education and has no doubt about its determination to develop vocational education with high quality. It also clearly encourages listed companies and industry leaders to hold vocational education. Under the dual factors of the growth of performance determination and the miscarriage of valuation, it is expected that the private higher education sector will usher in a continuous rebound.
With the continuous attention paid to vocational education, since last year, A-share listed companies in vocational education, including Kaiyuan Education Technology Group Co.Ltd(300338) , Shenzhen Hongtao Group Co.Ltd(002325) , Shanghai Xinnanyang Only Education & Technology Co.Ltd(600661) , have also increased vocational education.
Taking Kaiyuan Education Technology Group Co.Ltd(300338) as an example, last year’s semi annual report showed that as a product driven company, the company’s product R & D scope spans the two major fields of “skilled products and exam oriented products”, and involves more than 80 categories such as financial accounting, art design, architecture, fire protection, social work, medicine, public examination and teaching. By the end of June 2021, Kaiyuan Education Technology Group Co.Ltd(300338) as a national chain operation company, has built three operation centers in Guangzhou, Beijing and Changsha, opened nearly 487 campuses in 26 provinces and 167 cities across the country, and the total number of employees has reached 5843.
“There is a huge space for vocational education, but most of the subdivided tracks of vocational education have not yet formed an absolute leader, and the industry pattern is expected to usher in accelerated differentiation in the future.” A person who has been engaged in Vocational Education for a long time said. Industry insiders believe that the promulgation of intensive policies indicates that the development of China’s vocational education will usher in a new spring.
