On February 22, Yihai Kerry Arawana Holdings Co.Ltd(300999) released the annual performance express of 2021, and the company is expected to achieve an operating revenue of 226.23 billion yuan; The net profit attributable to the parent company was 4.13 billion yuan; The total profit was 6.18 billion yuan.
The express shows that the operating cost of the company in 2021 is higher than that in the same period of 2020 due to the large increase of raw materials. Although the price of some products was raised, it did not fully cover the rise in the cost of raw materials, and the profit decreased year-on-year. However, due to the effective control of the epidemic in China last year, the recovery of China's catering market and the gradual recovery of catering channels, the proportion of product sales in catering channels increased, which led to the synchronous growth of the company's kitchen food sales and income.
scale advantage shows strength
weaken the impact of rising raw materials
Last year, affected by changes in the international market, the prices of soybeans, corn and other crops continued to rise. According to the data of the General Administration of customs, in 2021, the average import price of soybean was 555 US dollars / ton, an increase of about 41% compared with 394 US dollars / ton in 2020, which had a great impact on the whole food processing industry. The cost growth of enterprises in the industry expanded and the performance fluctuated significantly. In addition, medium and high-end retail products have been greatly affected by intensified market competition and superimposed factors such as weak consumption.
Yihai Kerry Arawana Holdings Co.Ltd(300999) as a leading Shenzhen Agricultural Products Group Co.Ltd(000061) and food processing enterprise in China, with strong scale effect and the synergy of the whole industrial chain, it has carried out in-depth cost control and price strategy. In 2021, the overall performance fluctuation of the company was lower than the industry average, showing excellent anti risk ability and operation level.
Changjiang Securities Company Limited(000783) analysts pointed out that the advantage of Yihai Kerry Arawana Holdings Co.Ltd(300999) procurement cost lies in that on the one hand, the company employs professional procurement personnel and team to operate, combs and optimizes the whole chain of procurement modules, and the controlling shareholder belongs to the global comprehensive Shenzhen Agricultural Products Group Co.Ltd(000061) group, which can provide timely and sufficient market supply and demand information.
On the other hand, many production bases of the company are close to the origin of raw materials, ports, railways or terminal markets, which is conducive to the use of local characteristic raw materials and imported raw materials, reduce production costs, ensure product quality and save transportation costs. In addition, Yihai Kerry Arawana Holdings Co.Ltd(300999) vigorously develops circular economy, and some product raw materials are by-products of the previous production link, which reduces various costs in the downstream procurement process and shows its advantages of industrial chain integration.
the central kitchen business is expected to start operation within this year
prefabricated vegetable blue ocean
As a national brand that has worked in the grain, oil and food industry for more than 30 years, Yihai Kerry Arawana Holdings Co.Ltd(300999) with its advantages in scale and the layout of the whole industrial chain, with kitchen food as the core, the industrial chain has been extended to rice, flour, oil technology, feed raw materials and many other fields. in recent years, the company has focused on building a full chain closed loop from the source to the dining table, and has successively arranged new business areas such as central kitchen and condiment, which has attracted market attention.
Before the Spring Festival, the prefabricated dish sector led the A-share market and once became a hot spot in the capital market. The business progress of Yihai Kerry Arawana Holdings Co.Ltd(300999) central kitchen has also become the focus of the market. For relevant questions, Yihai Kerry Arawana Holdings Co.Ltd(300999) previously said that at present, the company has more than 70 production bases in China and plans to build Fengchu central kitchen parks in Hangzhou, Chongqing, Langfang, Xi'an and other places. Among them, Hangzhou Fengchu is in the trial production stage and is expected to launch the first batch of products in the second quarter of this year. Fengchu central kitchen products will cover student meals, nutritious meals, bentos, prefabricated dishes Seasoning sauce, clean vegetables, flour products, etc.
According to the development report of China's Prefabricated vegetable industry from 2021 to 2022, the scale of China's Prefabricated vegetable market will exceed 300 billion yuan in 2021 and is expected to exceed 830 billion yuan by 2025. On the other hand, at present, the penetration rate of prefabricated vegetables in China is only 10% ~ 15%, which shows that there is a huge space for the development of China's industry in the future.
As a leading brand in the field of kitchen food, Yihai Kerry Arawana Holdings Co.Ltd(300999) undoubtedly has many first mover advantages in the layout of the central kitchen. The company's existing industrial chain and sales network in the country can not only effectively connect the upstream, middle and downstream businesses of the central kitchen, covering all links from raw materials to table food, but also form a solid guarantee for business development with the company's strong brand influence and skilled operation ability.
In addition, Fengchu park will also introduce partners to jointly expand the central kitchen business, share resources such as public supporting facilities, product R & D, warehousing and logistics and sales channels in the park, provide one-stop services for customers and catering enterprises in the park, and build an ecological chain platform for Chinese food industrialization with grain staple food as the core.
The official launch of Hangzhou Fengchu this year means that the central kitchen business of Yihai Kerry Arawana Holdings Co.Ltd(300999) has entered a new cycle. With the continuous completion of Fengchu parks around the country, central kitchen business is expected to contribute to the next growth curve of Yihai Kerry Arawana Holdings Co.Ltd(300999) and lead a new model of catering development in China.
pay close attention to the consumption upgrading trend
new products emerge one after another to show R & D strength
With the deepening of China's consumption upgrading trend, consumers have higher and higher requirements for product quality and health attributes. Yihai Kerry Arawana Holdings Co.Ltd(300999) adhere to the use of science and technology to transform traditional industries, lead the advanced consumption concept, and apply modern production technology to the production process of grain, oil and food with the help of nearly 100 laboratories and more than 1000 scientific research equipment, so as to improve the attributes of safety, nutrition and health.
In view of the more personalized, high-end and healthy consumption trend, Yihai Kerry Arawana Holdings Co.Ltd(300999) continues to promote the existing high-end products, continuously increases the technology R & D capacity and develops more high-quality new products. For example, Yihai Kerry Arawana Holdings Co.Ltd(300999) has developed a series of zero trans fat vegetable oil products, which adopt green precision technology, retain more than 80% of the nutritional elements, achieve the real zero trans fatty acid, and improve the health, safety and nutrition of edible oil to a new dimension, which not only leads to the breakthrough innovation of technology in the grain and oil industry, It also marks the breakthrough of Chinese consumers in the field of table health and promotes the leap of edible oil consumption concept from "safety" to "nutritional health".
In addition to traditional fist products, Yihai Kerry Arawana Holdings Co.Ltd(300999) takes kitchen food as the core and continues to expand the boundaries of products and business fields. In the field of condiments, the company previously acquired "Liangfen" brand Shanxi aged vinegar, and cooperated with Taiwan's century old brand "Wanzhuang" to produce black bean soy sauce. In addition, a series of new products such as "hot pot noodles" and "flower noodles" have been launched one after another. With Yihai Kerry Arawana Holdings Co.Ltd(300999) continuously promoting the research and development of new products and grasping the pulse of new consumption, the categories and sales volume of the company's high value-added products have been continuously improved, effectively pushing up the overall gross profit margin of the company.
At present, Yihai Kerry Arawana Holdings Co.Ltd(300999) has established a comprehensive brand matrix covering high-end, middle-end and mass. It has well-known brands such as " Yihai Kerry Arawana Holdings Co.Ltd(300999) ", "olivilan", "hujihua", "xiangmanyuan", "Haihuang", "Fengyuan", "Jinwei", "Ruilong" and "Jiejin 100", which maintain a market leading position in each market segment. At the shareholders' meeting in December last year, chairman Guo Kongfeng said that relying on the existing brand influence, strong R & D technology and marketing network advantages, the company will be more competitive in the process of expanding different fields.
the person in charge of domestic products contributes to the Winter Olympic event
chronism creates the image of "gold medal"
In the just concluded Beijing Winter Olympic Games, all brands used their "great strength" to seize the attention of consumers. The Winter Olympics platform can not only show the national style, but also help the collective "out of the circle" of Chinese brands. Among them, the "double Olympic grain and oil brand" Yihai Kerry Arawana Holdings Co.Ltd(300999) continues the consistent high-quality and steady service and deeply demonstrates the brand concept of "Olympic quality and health is gold" .
As the official sponsor of grain and oil products for the 2022 Beijing Winter Olympic Games and the winter Paralympic Games, Yihai Kerry Arawana Holdings Co.Ltd(300999) has adhered to the consistent long-term principle and fulfilled its mission to ensure the grain, oil and food materials for the Winter Olympic Games. In view of various emergencies that may occur during the Winter Olympic Games, each factory implements the "six special" strategy - special raw materials, specially assigned person in charge, special line production, special warehouse storage, special vehicle transportation and specially assigned person escort. During this period, Yihai Kerry Arawana Holdings Co.Ltd(300999) gave full play to the national capacity advantage, carried out the whole process scheduling from production to transportation, and delivered on time with quality and quantity.
In addition, since 2019, Yihai Kerry Arawana Holdings Co.Ltd(300999) has launched the " Yihai Kerry Arawana Holdings Co.Ltd(300999) national team sports dietitian team project" to form a professional dietitian team to provide athletes with scientific and comprehensive nutritional protection and services, and help Olympic athletes compete for gold and silver with "technology, wisdom and health".
From the "gold and silver" of athletes on the field to the Winter Olympic wisdom restaurant and Chinese food that quickly came out of the circle, it is inseparable from the consistent high-standard output of Yihai Kerry Arawana Holdings Co.Ltd(300999) . With the help of this winter Olympic Games, Yihai Kerry Arawana Holdings Co.Ltd(300999) has also successfully created a high-quality image of green, healthy and nutritious. Since the 2008 Beijing Olympic Games, Yihai Kerry Arawana Holdings Co.Ltd(300999) has been selected by major events for many times and successfully passed various tests, which vividly proves what is the responsibility of domestic goods.
During the Winter Olympics, which coincided with the Chinese Spring Festival, Yihai Kerry Arawana Holdings Co.Ltd(300999) took advantage of the Winter Olympics marketing to launch a series of Winter Olympics gift box products, which further promoted the sales of the company's products, and the company's brand concept and image of professionalism, health and nutrition were constantly consolidated.
