It’s freezing! Yuan universe hype takes false fire, and players have bought land and quilt covers. Listed companies, technology giants and investment institutions have gathered together to make layout

“At the beginning of this year, I interviewed many leaders in the private placement industry and asked them to look forward to the market in the new year. As a result, no matter what style and type of private placement, without exception, I mentioned yuanuniverse when combing investment opportunities.” A financial host told the securities times.

Although we still don’t know what the ultimate form of the meta universe is, it doesn’t affect that it has become the hottest topic in the world since 2021. However, with the leapfrog development of the industry, some chaos also breeds, causing regulatory attention. At the same time, local governments, technology giants, listed companies, investors and investors are scrambling to get together and layout the meta universe in order to take the lead in the industry.

“We should not overestimate the development in the next two to three years, nor underestimate the development in the next ten years.” LV Xiaotong, founding partner of Weimu capital, said in an interview with reporters that he hoped that ordinary people would not blindly participate in the capital speculation of yuanuniverse.

Citic Securities Company Limited(600030) once said in the investment proposal of the 163 page report: at present, there is still a long development path from the ultimate metauniverse, and there are also many uncertainties. At the current time point, it is difficult to give the short-term beneficial investment target of metauniverse.

the first regulatory instruction refers to illegal fund-raising

On February 18, the China Banking and Insurance Regulatory Commission issued a notice on preventing the risk of illegal fund-raising in the name of “yuanuniverse”. This is the first regulatory directive of metauniverse in China.

The announcement pointed out that recently, some criminals rubbed hot spots, absorbed funds under the names of “yuanuniverse investment project” and “yuanuniverse chain Tour”, and were suspected of illegal fund-raising, fraud and other illegal and criminal activities, including fabricating false yuanuniverse investment projects; Fraud under the banner of meta universe blockchain game; Maliciously hype yuan universe real estate for money; Engage in illegal profit making of Yuan universe virtual currency in disguise.

Before the announcement, Yuan universe “real estate speculation” was once out of the circle.

In December 2021, a piece of virtual land on the foreign virtual game platform sandbox was sold for us $4.3 million (about 27.39 million yuan), setting a new record for the real estate transaction price of “Yuan universe”.

In China, Yuan universe real estate speculation is attracting more and more players’ attention.

In October 2021, Inmyshow Digital Technology (Group) Co.Ltd(600556) the first metauniverse product “Rainbow universe” was tested internally. Rainbow universe is a 3D virtual social platform based on blockchain technology. Because it is labeled as meta universe, it has attracted more than 130000 people to make reservations before opening registration.

Although it has been online for less than half a year, a group of players have been trapped in the virtual land of rainbow universe.

At its peak, the SS Level Island, the top virtual land of rainbow universe, was hung to 1 million yuan on the idle fish app, with a transaction price of more than 100000 yuan. On December 13 last year, hongcosmos officials said they would crack down on illegal speculation and private transactions of login accounts, digital collections and props. Idle fish also shielded keywords such as “meta universe” and “Rainbow universe”, and the price of rainbow universe virtual land fell all the way.

On February 22, the reporter found during the investigation on platforms such as Xianyu app that although relevant information could not be searched with keywords such as “meta universe” and “Rainbow universe”, a small number of sellers selling rainbow universe virtual land could still be found with Pinyin abbreviations.

A seller’s SS grade island is priced at 8000 yuan, and the page record shows that 55 people want it. But when the reporter talked with him about the price, the other party’s quotation became 10000. Another seller offered 35000 yuan and said he could talk about the price, but he also said that it is of little significance to talk about the price now, because the game has not been open for public beta, and the island in his account has not reached the transfer time.

It is reported that in order to prevent speculation, the rainbow universe platform stipulates that the transfer of digital collection assets needs to be held for 180 days.

In a rainbow universe real estate exchange group, players have different views on the future of rainbow universe virtual assets. A player said, “in case of 10 sets in the future, make a lot of money!” More players expressed dismay that the rainbow universe was “cool”, “wanted to be a game without playability” and “how was the boss who was fooled into buying sea view polar regions?”.

In this regard, LV Xiaotong said that foreign platforms such as dencentraland use transactions to promote the rapid gathering of popularity, and the most effective and direct transaction is to hype the yuan universe plot. This is not encouraged and allowed under Chinese supervision. In addition, just like many swindlers issued so-called air coins in the early days of blockchain development, there will still be people with bad intentions to build the so-called meta universe platform, sell land, circle money, close services and run away.

“So for ordinary people, it is not recommended to blindly cut into the meta universe to buy land.” LV Xiaotong said, “maybe some platforms really want to build a popular virtual world and gather popularity by buying and selling online land, but from the historical supervision of digital currency, private issuance is not allowed in China and we are not recommended to participate.”

With the concept of meta universe sweeping the world, some countries have released signals that they will strictly regulate the meta universe in the future. According to the financial times on February 7, experts supporting the upcoming Cyber Security Act said that metauniverse will be strictly regulated by the UK, which will make the technology giants behind the virtual world face potential fines of billions of pounds.

yuancosmic trademark heat

In the view of many people in the industry, yuanuniverse will lead the wave of science and technology in the next 20 years and bring medium and long-term sustained and extensive investment opportunities. Therefore, even if the short-term direction is not clear, it is still sought after by all parties.

In terms of capital, take “a” in “bigant”, the six pillar technology needed to support the “meta universe”, that is, AI (Artificial Intelligence), as an example. According to the latest report of tortoise intelligence, the total investment in AI in 2021 reached US $77.5 billion, an increase of 115% year-on-year compared with us $36 billion last year, which is the largest year-on-year increase in AI investment in the past 20 years.

From the perspective of enterprise enthusiasm, the data obtained by the reporter from enterprise investigation showed that by the end of 2021, China had applied for 11376 “yuanuniverse” trademarks, involving 1692 companies, of which 11374 were applied for in 2021, involving 1691 companies. In other words, 99.9% of the “yuanuniverse” trademarks were applied for registration in 2021.

According to the enterprise investigation data, among the top 100 enterprises applying for yuanuniverse trademark, cultural and entertainment enterprises account for half of the country, with as many as 50, including games, film and television media, live broadcasting, digital publishing enterprises, etc. In addition, there are many enterprise service companies, reaching 16, such as marketing services, it service companies, etc. From the specific track, the game companies have the fastest action in the layout of metauniverse, and there are 31 game related companies among the top 100 companies in the number of trademark applications of metauniverse.

In this wave of Yuan universe trademark craze, there are many A-share listed companies. For example, “Kaiying game” has applied for a large number of meta universe trademarks related to legendary page games; ” Col Digital Publishing Group Co.Ltd(300364) ” has applied for the trademarks of April Tianyuan universe, 17k yuanuniverse and IP yuanuniverse, and has carried out the trademark layout of yuanuniverse for its novel websites; ” H&R Century Union Corporation(000892) ” has applied for the trademarks of “journey to the West yuan universe”, “glazed yuan universe”, “Fengshen yuan universe”, “Tianxia Chang’an yuan universe” and “Qianqiu Lingyuan universe”, and has carried out the trademark layout of Yuan universe for its film and television works.

Although the speculation of the concept of meta universe has gradually disappeared in the secondary market in the short term, it does not affect the attention of all parties to it. According to the reporter’s rough statistics, more than a dozen A-share listed companies have been asked about the meta universe in more than one month since 2022.

For example, on February 18, Kingnet Network Co.Ltd(002517) was asked “the layout of the company in the meta universe and the impact of the meta universe on the company’s revenue?” Kingnet Network Co.Ltd(002517) said that Shanghai Kaiying, a wholly-owned subsidiary of the company, invested in Lexiang technology in the early stage, which is a leading VR hardware manufacturer in China.

On the same day, Leyard Optoelectronic Co.Ltd(300296) said in a joint survey by several institutions that the order level of its VR sector hit a record high last year. According to the company’s analysis, it is the birth of the global concept of meta universe, which makes everyone pay more attention to the mobile capture technology and products as the underlying technology.

On February 10, Beijing Supermap Software Co.Ltd(300036) revealed in the disclosed research minutes that the company has made new progress in metauniverse. On the one hand, the company has corresponding product planning and application scenario planning, and will release some products successively this year. On the other hand, it has won the bid for a metauniverse project this year: Fuxia airport VR project.

As a professional investor, LV Xiaotong analyzed the investment path in the early stage of metauniverse from the perspective of primary and secondary markets: from the perspective of primary market, virtual human company is a hot spot. The process of creating a virtual person from birth to becoming a super star contains opportunities, and everyone can participate according to their own talents. Digital twinning is another great opportunity to restore and clone every plant and tree of the world one by one and recreate every corner. From the secondary market, pay attention to the opportunity of digital RMB, which will be a logical payment currency in the yuan universe. 5g and cloud computing are also long-term trends. Metauniverse makes this trend more clear and explosive.

the industry calls for a boycott of capital speculation

In February 21st, the official website of China Mobile communications union yuan universe industry committee released the “Convention on the discipline of the yuan universe industry (the first session of the plenary session)”. It proposed that the yuan universe business should be based on the service of the real economy, and resolutely resist the use of Yuan Yuzhou’s hot spot concept for capital speculation, so as to avoid the formation of a market bubble.

The Convention points out that since 2021, China’s meta universe era has accelerated, but at the same time, there have been some chaos, which has had a serious negative impact on the development of the meta universe. We should resist capital speculation and guide reasonable expectations.

The Convention also proposes to strengthen the subject responsibility and stay away from the illegal mode. Resist illegal financial activities such as fabricating false yuan universe investment projects and issuing yuan universe virtual coins, stay away from new scams under the banner of Yuan universe games, be alert to the risk of speculation on new targets such as virtual real estate, and avoid the dissemination of bad information in Yuan universe projects.

According to public data, the yuancosmos industry committee was established on October 15, 2021. It is the first approved, the most authoritative and representative yuancosmos Industry Association in China. At present, there are 124 members / person, including giants such as mobile, telecom, Unicom and Huawei, of which 21 are listed companies.

Some market participants told reporters that for some time, the speculation of capital using the concept of meta universe has been obvious. In the secondary market, as long as relevant companies affix the label of Yuan universe, they will soar. For example, Shenzhen Zqgame Co.Ltd(300052) in more than a month, the market value has increased from 2 billion yuan to 10 billion yuan. More ironically, after Shen Tengyuan’s universe upside down dog sketch on the Spring Festival Gala, the virtual currency dogeking of the same name was blasted, once rising by more than 1000%.

To this end, the regulatory authorities have issued concern letters or inquiry letters to a number of listed companies with the concept of “meta universe”. The latest is in February 17th, the Shenzhen Stock Exchange issued a letter of concern to S.P.I Landscape Design Co.Ltd(300844) , pointed out that the company announcement and official account frequently appeared in the concept of the yuan universe. The Shenzhen Stock Exchange issued a letter of concern to the company on 10 January, focusing on the relevant concepts of the yuan universe, and asked the company to reply to the above questions to explain whether there is any hot spot and market attention.

Jiao Juan, President of the yuan universe Research Institute of Anxin securities, also said in a speech recently that the real overall market of Yuan universe will not start until the second half of 2023 or 2024, “because judging from the hardware and content we see now, the underlying architecture needs to be greatly improved, and generally speaking, it still needs a preparation period of one or two years.”

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