In February 22nd, Bing dwen dwen reported that in January 21st, Mr. Li of Hebei Xiongxian bought five gold bracelet chains with a net weight of 28.42g, which was bought by Chow Tai Seng Jewellery Company Limited(002867) counters at a local shopping mall. The purchase was thought to be around the ice pier pier. After enquiry, it was discovered that the product was not authorized by the Winter Olympic Games, and Chow Tai Seng Jewellery Company Limited(002867) company was not listed in the Olympic Charter enterprises and retail stores.
Subsequently, when time finance verified the advertisement of ” Chow Tai Seng Jewellery Company Limited(002867) jindundun” issued by a shopping mall in Hebei, it found that there still seemed to be stores under Chow Tai Seng Jewellery Company Limited(002867) selling “Jindun” products. At the same time, on February 22, time finance checked on the short video platform and found that many accounts still released videos to promote ” Chow Tai Seng Jewellery Company Limited(002867) jindundun” gold jewelry.
With the Bing dwen dwen Winter Olympic Games held in Beijing, the mascot “ice pier” has been widely concerned, and the surrounding areas are in short supply. However, according to the announcement of Beijing Winter Olympic Organizing Committee on the mascots of Beijing 2022 Winter Olympic Games and winter Paralympic Games issued by Beijing Winter Olympic Organizing Committee, the Organizing Committee of Beijing 2022 Winter Olympic Games and winter Paralympic Games (hereinafter referred to as “Beijing Winter Olympic Organizing Committee”) is the copyright owner of the mascot image, and the mascot image has been registered with China Copyright Protection Center. Unless otherwise provided by laws and regulations, no unit or individual may use the image and name of the mascot without the permission of the Beijing Winter Olympic Organizing Committee. It is mentioned that the Beijing Organizing Committee for the Winter Olympics will investigate the legal liability of the infringer for the infringement of the intellectual property rights of mascots and the exclusive rights of Olympic symbols.
At present, Bing dwen dwen has already been investigated by many jewelry merchants for selling unauthorized products. Bing dwen dwen February 22nd, according to the Jiangsu market supervision, Xinghua Pingan jewelry store was suspected of selling Olympic gold logo “3D” quality pendant without permission. The party’s actions were suspected to be in violation of the fourth second regulations of the Olympic Ordinance Protection Ordinance. At present, Xinghua Market Supervision Bureau has filed a case for investigation, and the case is being further handled.
In this regard, lawyer Luo Kaicheng, director of Chongqing Mengsheng law firm, also told time finance that if Chow Tai Seng Jewellery Company Limited(002867) sells jindundundun products without authorization from Beijing Winter Olympic Organizing Committee, it is obviously suspected of infringement, and if the circumstances are serious, it may be suspected of crime, “Once the infringement of the enterprise is verified, it shall bear civil liabilities such as stopping the infringement, eliminating the impact, making an apology and compensating for losses as the case may be.”
At the same time, lawyer Luo Kaicheng also reminded the majority of businesses that they should not get lucky to touch the legal bottom line in order to rub the hot spot. They should actively learn relevant legal knowledge, understand and be familiar with relevant intellectual property rights, constantly improve the awareness of intellectual property protection and eliminate infringement.
is still selling “Jindun” after being exposed?
Forenoon, February 22nd, time and financial consultation found that in February 10th this year, the public number “sunshine Tianhong” was the official account of Tianhong Plaza Branch of Handan sunshine Xinlong Trading Co. Ltd., and the Chow Tai Seng Jewellery Company Limited(002867) jewelry jewelry was released as an extraordinary “golden” Hi Sheng Sheng AI. In this article, Bing dwen dwen Xiao Tong pier is Chow Tai Seng Jewellery Company Limited(002867) , he has made an advertisement saying that “lucky little baby is hard to find”.
Subsequently, time finance dialed the aforesaid appointment number as a consumer and asked whether jindundundun products could be purchased at present. A staff member claiming to be Tianhong Chow Tai Seng Jewellery Company Limited(002867) physical store gave a positive reply. When time finance asked about the price of relevant jindundun products, the staff member also said, “there are two versions, and the following pendants are two to four grams and five grams.”
It is worth mentioning that in February 22nd, time finance and other “short tiktok” videos revealed that there were still many accounts showing videos to promote the ” Chow Tai Seng Jewellery Company Limited(002867) golden pier” gold ornaments. However, the above-mentioned staff said that they did not know whether other stores sold jindundun products.
In response to this matter, when time finance was verifying the Chow Tai Seng Jewellery Company Limited(002867) securities affairs department, a staff member said he was not aware of the company’s stores selling jindundun products. At his suggestion, time finance also called the Chow Tai Seng Jewellery Company Limited(002867) switchboard, and the relevant staff also said they were not clear about the matter.
However, at the noon of February 22, the staff of the aforementioned Chow Tai Seng Jewellery Company Limited(002867) Tianhong store told time finance through wechat: “we don’t have it in our store. I just asked the company, it’s out of stock.”
Bing dwen dwen, Chow Tai Seng Jewellery Company Limited(002867) jewelry official micro-blog issued a statement on the afternoon of 22 July. It said that Chow Tai Seng Jewellery Company Limited(002867) had no cooperation in production and marketing with the copyright owner of the Winter Olympic mascot “ice pier pier” in Beijing. In response to the sale of jindundundun products, Chow Tai Seng Jewellery Company Limited(002867) said in a statement that the private sales of non ” Chow Tai Seng Jewellery Company Limited(002867) ” brand products by individual Chow Tai Seng Jewellery Company Limited(002867) stores also infringed the rights and interests of Chow Tai Seng Jewellery Company Limited(002867) company.
It is worth mentioning that before that, Chow Tai Seng Jewellery Company Limited(002867) also fell into infringement cases of well-known IP such as “pleasant goat and grey wolf” and “Ali”. According to the ruling on the jurisdiction of Guangdong original power Culture Communication Co., Ltd. Chow Tai Seng Jewellery Company Limited(002867) and Dongping Wanfu jewelry gold store published by China referee document network in 2016, Guangdong original power Culture Communication Co., Ltd. (hereinafter referred to as “original power company”) produces and sells pendant products with the image of “pleasant goat and grey wolf” series with Chow Tai Seng Jewellery Company Limited(002867) and Dongping Wanfu zhubao gold store, He claimed his rights to the court on the ground of infringement of his copyright, and requested that Dongping Wanfu jewelry store and Chow Tai Seng Jewellery Company Limited(002867) stop the infringement, compensate for economic losses and reasonable expenses of 3 million yuan and bear litigation costs.
According to a 2018 document on China judicial document network, original power applied to the court for withdrawal of the lawsuit in June of that year because it reached a settlement with Chow Tai Seng Jewellery Company Limited(002867) .
In addition, a judgment document in 2017 also showed that Chow Tai Seng Jewellery Company Limited(002867) was accused of producing and selling the well-known IP “Ali” without authorization, and was sued by the intellectual property owner of the IP. Without the permission of the State Administration of intellectual property rights, the “Taozi” company and the “Taozi” series of intellectual property rights of the “Taozi” company were found to have been fully registered by the State Administration of intellectual property rights, respectively Selling the infringing products involved in the case, infringing their copyright and causing economic losses.
was exposed by China Central Television 315
According to the official website, Chow Tai Seng Jewellery Company Limited(002867) is the “leader in A-share jewelry industry”. It was founded in 1999 and listed on the Shenzhen main board in May 2017. At present, Chow Tai Seng Jewellery Company Limited(002867) brand value is the first jewelry brand in the mainland and the second in Greater China. It has increased at a double-digit growth rate for 10 consecutive years, from 7.525 billion in 2011 to 63.805 billion in 2021. At the same time, it is also one of the largest jewelry brand operators in China.
From the perspective of total market value, revenue and profitability, Chow Tai Seng Jewellery Company Limited(002867) is at the forefront of the industry. According to choice data, as of the closing on February 22, Chow Tai Seng Jewellery Company Limited(002867) had a total market value of 21.45 billion yuan, second only to Lao Feng Xiang Co.Ltd(600612) and China National Gold Group Gold Jewellery Co.Ltd(600916) , but much higher than jewelry brands such as Beijing Caishikou Department Store Co.Ltd(605599) , Guangdong Chj Industry Co.Ltd(002345) , Fiyta Precision Technology Co.Ltd(000026) .
By the end of the third quarter of 2021, Chow Tai Seng Jewellery Company Limited(002867) had a revenue of 6.473 billion yuan and a net profit of 1.006 billion yuan in the first three quarters of last year, ranking among the top in the industry in terms of revenue and net profit.
Source: chioce data terminal
However, behind the better revenue scale and profitability is the number of franchise stores with Chow Tai Seng Jewellery Company Limited(002867) accounting for an absolute proportion. According to the financial report, by the end of the third quarter of 2021, Chow Tai Seng Jewellery Company Limited(002867) brand terminal stores had a total of 4357, including 4119 franchise stores and 238 self operated stores. In terms of proportion, franchise stores account for 94.5% of Chow Tai Seng Jewellery Company Limited(002867) brand terminal stores.
According to the line level of the city where the store is located, Chow Tai Seng Jewellery Company Limited(002867) of these franchise stores, more than 70% are located in the sinking market. By the end of September last year, Chow Tai Seng Jewellery Company Limited(002867) had 1280 terminal stores in first and second tier cities, accounting for 29.38%, 3077 terminal stores in third and fourth tier cities and below, accounting for 70.62%, 91.6% of self operated terminal stores were concentrated in first and second tier cities, and 74.22% of franchise terminal stores were distributed in third and fourth tier cities and below.
Public information shows that behind the huge franchisee system, Chow Tai Seng Jewellery Company Limited(002867) was on the “black list” of the regulatory department twice in 2019 after it was exposed at the 315 Party of China Central Television in 2013 due to “substandard gold content”. In April 2019, the quality spot check results released by Shenzhen Market Supervision Bureau showed that among the 350 batches of precious metals, jewelry and jade jewelry products sold by 256 inspected units, 57 batches of unqualified samples were found, and the discovery rate of unqualified products was 16.3%, including Chow Tai Seng Jewellery Company Limited(002867) , China National Gold Group Gold Jewellery Co.Ltd(600916) , Chinese jewelry and other major brands. In August of the same year, Gansu provincial market supervision and administration announced that among the 50 batches of products sampled for precious metal jewelry and products, there were 9 batches of unqualified products, Chow Tai Seng Jewellery Company Limited(002867) was listed again. In 2018, Luohu Municipal Bureau of information was punished for illegal advertising, according to the Shenzhen 867} market supervision system.
