Byd Company Limited(002594) further expand its new energy product matrix. The Byd Company Limited(002594) yuan plus has announced its official launch, which is the second model built based on its E platform 3.0 after dolphin. The new model is positioned as a compact SUV, with five models equipped with “blade battery”, with two mileage versions of 430km and 510km, and the sales price is 131800-159800 yuan.
According to Byd Company Limited(002594) , since the pre-sale of yuanplus was opened on New Year’s day this year, the order has exceeded 20000 units in about 50 days.
It is noteworthy that yuanplus is also the first global passenger car with “strategic going to sea” in Byd Company Limited(002594) . At the press conference, Byd Company Limited(002594) announced the simultaneous opening of pre-sale of yuan plus in Australia. In the Australian market, the model is named Atto 3. It is reported that there are two new models listed in Australia. The official guide price in Australia is a $44990 (about 204100 yuan) to a $47990 (about 217700 yuan).
Byd Company Limited(002594) officials said that Atto 3 has received 15000 letters of intent to order so far. At present, Tesla occupies the vast majority of the Australian pure electric vehicle market, with a market share of more than 80%. This means that after yuan plus enters the Australian market, it will face off with Tesla, which is both an opportunity and a challenge.
It is reported that Byd Company Limited(002594) yuan plus adopts the latest dragon face 3.0 design language of Byd Company Limited(002594) family. It is rare in the interior industry to use the concept of gym to build an intelligent cockpit. In terms of intelligent configuration, yuanplus is equipped with 15.6-inch adaptive rotary suspension pad and dilink 4.0 (4G) intelligent networking system. In terms of assisted driving, yuanplus is equipped with dipilot intelligent driving assistance system, including ACC adaptive cruise, automatic parking, LDW lane departure warning and other functions.
In China’s auto market, according to the positioning and price of Byd Company Limited(002594) yuan plus, its main competitors will be independent pure electric models such as GAC aion y, Xiaopeng g3i, Nezha u, Dihao GSE and mingjue ezs. The price of high configuration models can even compete with joint venture pure electric models such as Volkswagen id.3.
In fact, in China’s electric vehicle market, the products with high sales volume are mainly concentrated in the range of 300000 yuan and above and 100000 yuan and below. The intermediate market has been relatively scarce for a long time, forming an “hourglass” structure. In this case, Byd Company Limited(002594) yuan plus will have more opportunities.
However, in the near future, Byd Company Limited(002594) yuan plus’s market has also continued to increase in popularity. Nezha, Tianji, Zero run, Weima and hechuang brands have launched relevant models in this range. The launch of these models has enriched consumers’ choices in the range of 150000 yuan, but it also means that Byd Company Limited(002594) yuan plus is facing increasingly fierce competition.
Byd Company Limited(002594) said at the press conference that he hoped yuan plus would lead the class a pure electricity market. It is pointed out that its advantages are first reflected in the battery: yuanplus is equipped with a blade battery independently developed by Byd Company Limited(002594) . It is reported that the vehicle can achieve a 100 kilometer power consumption level of 12.1KW · h and a high-speed fast charge of up to 128KW. It can last 100 kilometers in 10 minutes, which can better solve the mileage anxiety of consumers.
In terms of intelligence, yuanplus is equipped with Byd Company Limited(002594) the latest dilink 4.0 (4G) intelligent networking system and dipilot intelligent driving assistance system. Byd Company Limited(002594) believes that such a configuration is more attractive in this price range.
In 2021, Byd Company Limited(002594) sales volume was 730000, with a year-on-year increase of 75.4%. In 2022, the sales target of Byd Company Limited(002594) is 1.2 million vehicles, an increase of 60.8% year-on-year in 2021. The launch of new products such as yuanplus and the promotion of its sea going plan are also designed to help achieve this goal.
The annual sales of 1.2 million vehicles means that the average monthly sales volume of Byd Company Limited(002594) needs to reach 100000 vehicles. This will be a huge challenge. For Byd Company Limited(002594) which has obviously inclined its resources to new energy, its new energy products need to make concerted efforts.
The listing of Byd Company Limited(002594) yuan plus further enriched the product matrix of Byd Company Limited(002594) and filled the market gap of Byd Company Limited(002594) pure electric SUV of 130000-150000 yuan. At present, the product price range of Byd Company Limited(002594) basically covers the range of 100000 yuan to 300000 yuan.
In January this year, Byd Company Limited(002594) sales reached 95000, up 125% year-on-year. Among them, the sales volume of new energy vehicles was 93000, and the sales volume of pure electric and plug-in hybrid models exceeded 46000, with an increase of 220.72% and 760.58% respectively.
According to the plan, Byd Company Limited(002594) will also launch new cars such as Han DM-I and seal this year. In addition, the high-end brand of Byd Company Limited(002594) is also expected to be launched this year.
