After the yuan cosmic wind, the rush to register relevant trademarks also began to become active. Since last year, about 16000 yuan universe related trademarks have been applied for registration, but at present, many have been rejected, and no enterprise or individual has been successfully registered. The State Intellectual Property Office said recently that it resolutely opposes and severely crack down on malicious trademark registration such as "rubbing hot spots" and not hoarding for use.
Tianyan check shows that recently, several "rhythm yuan universe" trademarks applied by Tencent's music and entertainment technology company were rejected and awaiting review. However, the trademarks of QQ yuancosmos, tianmeiyuancosmos and Wang zeyuancosmos applied for registration by Tencent's companies are still under application, and the status is in the stage of "waiting for substantive review". These trademarks were applied for in September 2021.
In fact, Tencent is not the only subject of the rejected metauniverse trademark application, including Netease cloud's "music metauniverse", xiaohongshu's "xiaohongshu metauniverse", Yingke's "Yingke metauniverse" and other trademark processes have been changed to "Notice of rejection".
In tianyancha's trademark keyword search, it is found that among the current 16000 yuan universe related trademark applications, 90% of the trademark applications are still in the stage of "waiting for substantive review", and about 165 trademarks have been "rejected for review". In addition, there are more than 400 trademark applications directly named "yuanuniverse".
Previously, a person from the State Intellectual Property Office said that metauniverse is a new technology and cannot be monopolized by individuals as a trademark, otherwise it is easy to be mistaken. You Yunting, a lawyer from Shanghai Dabang law firm, told China first finance and economics that "Yuan universe is a concept with weak significance, which is not suitable for being monopolized by one company." "Metauniverse" is unlikely to be registered as a trademark alone. However, if the prefix is added with an identifiable enterprise name, it may become a trademark of an enterprise.
At present, the application for yuanuniverse trademark is still one after another, including Byd Company Limited(002594) , great wall and Geely in the automotive field, and Wang Laoji in the consumer field.
Most of the registered trademarks of enterprises are protective registration. Zhu Jun, vice president of products and strategy of byte beat, publicly responded that the registration of relevant trademarks is mainly to prevent Pico brand from being rush registered for the hype of the concept of "meta universe". Byd Company Limited(002594) also responded that the company has no plan to carry out meta universe related business, and the registered trademark is mainly for trademark protection.
Many enterprises in the market rely on the registration of trademarks to protect their rights or transfer profits. The reporter found in Tianyan search that a company called "Qinggang Ju Trading Co., Ltd." applied for about 1500 yuan universe related trademarks, almost including major well-known brands, including "Wal Mart yuan universe", "chain home Yuan universe" and "Jingdong home Yuan universe"
some trademarks applied by Qinggang Jushi Trading Co., Ltd
The official website of the State Intellectual Property Office shows that a trademark registration fee is 300 yuan, which means that "Qinggang Ju Trading Co., Ltd." has paid a registration fee of about 440000 yuan. Lawyer you Yunting told first finance that the trademark review is very strict now, and such malicious registrations may be rejected, but if you are lucky enough to successfully register one, you can recover the cost.
At present, the examination and management of trademarks has become more and more strict. In order to more effectively curb the malicious registration of trademarks, the Standing Committee of the 13th National People's Congress revised the trademark law in 2019 and added the provision that "malicious trademark registration applications not for use should be rejected".
The State Intellectual Property Office has added this review standard. Its official website shows that "batch application", "seizing resources" and other trademark registration applications with the core characteristics of disturbing or impacting the order of trademark registration and management belong to "malicious trademark registration applications not for use". Lawyer you Yunting told reporters that the above-mentioned enterprises' hoarding of trademarks is a kind of malicious rush to register, or is listed as a dishonest list.
With the development of meta universe industry, some chaos is also gradually regulated. In February 21st, the official website of China Mobile communications union yuan universe industry committee released the "Convention on the discipline of the yuan universe industry (the first session of the plenary session)". It proposed that the yuan universe business should be based on the service of the real economy, and resolutely resist the use of Yuan Yuzhou's hot spot concept for capital speculation, so as to avoid the formation of a market bubble. Under the guidance of industry self-discipline and policies, the meta universe industry will move towards a more benign development path in the future.
