On February 21, the China Chain Operation Association released survey data. The actual sales of 56 supermarkets in China during the Spring Festival were better than expected. Most retail enterprises began to enter the sales peak one after another from January 21 (the 19th day of the twelfth lunar month), and the latest is the new year’s Eve. The epidemic situation, local spring festival policies and local customs have an impact on the starting time of the Spring Festival sales peak.
Aquatic products (fresh aquatic products, frozen aquatic products, weighing frozen aquatic products, joint aquatic products and quick-frozen aquatic products) performed best. Sales increased by more than 20% in 2021, 4 by 15-20%, 9 by 10-15%, 6 by 5-10% and 13 by less than 5%.
Liquor (Baijiu, beer, red wine) performed well, sales increased by more than 20% in 2021 compared with 10 in 2021, 5 of which increased by 15-20%, 8 of which increased by 8, 9 of 5-10% growth, and 11 of 5% growth.
Snack foods (fried nuts, preserved fruits, dried meat, dried beans, candy and jelly) performed well. The sales increased by more than 20%, 5 by 15-20%, 9 by 10-15%, 15 by 5-10% and 8 by less than 5% year-on-year in 2021.
Frozen foods (quick-frozen pastries, quick-frozen dishes, including fried goods, boiled goods, frozen vegetables, etc.) performed well. The sales increased by more than 20%, 3 by 15-20%, 5 by 10-15%, 9 by 5-10% and 11 by less than 5% year-on-year in 2021.
