50 days later, consumer goods outside China will usher in the largest gathering appearance in 2022. On February 21, China International Consumer Goods Expo announced that the second consumer goods Expo will be held in Haikou from April 12 to 16. At that time, the exhibition area will not only be expanded by 20000 square meters, but also brands from more countries and regions will participate.
The Organizing Committee of the consumer Expo revealed that this consumer Expo will gather international brands such as Swiss Richemont group, French Kaiyun group, Swiss Swiss watch group, French L’Oreal Group, American Estee Lauder group and Japanese Shiseido group. The newly added domestic boutique exhibition area will also bring new surprises to the new generation of consumers such as “Z era”. At the same time, many duty-free stores across the country such as China free group will continue to participate in the work of the consumer Expo. It is reported that China free will take its 200 duty-free stores around the world to participate in the procurement.
global top brands
It is reported that compared with the first consumer fair, the total exhibition area of 2022 Consumer Fair will increase from 80000 square meters to 100000 square meters. Among them, the international exhibition area covering an area of 80000 square meters will show the characteristics of improving brand quality and increasing the number of first exhibitions.
This consumer Expo has emerged new faces of global leading brands in many subdivided industries. These include Estee Lauder of the United States and Gauss of Japan in the fragrance and chemical industry, tuming of the United States in the luggage industry, nuxinbao of Australia in the health care products industry, dayiwa of Japan in the sea fishing industry, Kah of Germany in the cleaning household appliance industry, haisiton of Sweden in the home furnishing industry, Tyson of the United States in the global high-quality meat industry, Hello Kitty of Japan in the theme park industry, etc.
Many head brands participating in the second exhibition will continue to make efforts to deepen their brand influence on the platform of consumer Expo. At the first consumer fair, L’Oreal Group appeared with its 16 iconic beauty brands. The 500 square meter exhibition space became the largest booth of the current beauty category. By displaying the unique charm of product portfolio, L’Oreal Group gained the enthusiastic response of visitors. At this consumer Expo, the exhibition hall area of L’Oreal Group will be expanded to 625 square meters, focusing on the display of its brand portfolio. Fabry, President of L’Oreal North Asia and CEO of China, said: “L’Oreal hopes to meet partners from all walks of life in Hainan free trade port, share new opportunities in China and help deepen China France economic and trade cooperation by participating in the 2022 consumer Expo.”
In addition, the Japanese skin care brand lekarka will appear at the exhibition with its star products of many pioneering technologies.
It is worth mentioning that in order to build Hainan into a new territory for consumer fashion display, 2022 consumer Expo will set up a special area for centralized release of new products, broadcast new product release activities throughout the whole process, and expand the popularity of new products of various brands. At present, the flagship brands such as Olsen and Nestle will be released during the new products fair. Among them, Damo whisky will first exhibit the 8th whisky set of Damo gilded era No. 5 collection worth 2.68 million yuan; Celebrity watch will launch the global launch of livira’s latest style watch in spring and summer 2022; Sweden’s top handmade bedding brand haisitun will hold the first exhibition of the latest bedding and accessories in China.
national products boutique leads the new consumption trend
According to the 2021 Chinese consumer report released by McKinsey, Chinese generation Z is confident in the future and yearns for “unique” products and services. At present, China’s generation Z population is about 260 million, which is becoming the main force of the consumer market. As a “consumer explosion”, domestic products are surging into the lives of a new generation of consumers.
Therefore, in the exhibition area of China, 2022 consumer Expo not only retains the exhibition areas of 31 provinces, autonomous regions and municipalities directly under the central government, but also adds an exhibition area of domestic products to provide a separate display platform for Chinese consumer products.
Zhangzhou Pientzehuang Pharmaceutical Co.Ltd(600436) , Iflytek Co.Ltd(002230) , Wuliangye Yibin Co.Ltd(000858) , Tyrannosaurus Rex glasses, Bloomage Biotechnology Corporation Limited(688363) , guoporcelain yongfengyuan, Zhong Xuegao independent brands and hundreds of brands displayed in the collection of Chinese scenery will make a special appearance.
It is reported that Zhong Xuegao, a popular online brand in the past two years, will bring a variety of ice cream to the fair, among which a new Hainan featured product called “Haiyan coconut ice cream” specially launched for the consumer Expo will appear.
“I’m looking forward to participating in this year’s Consumer Fair, which provides a high-quality platform for all quality oriented brands outside China to fully demonstrate their own value.” In an interview with Hainan Daily, the relevant person in charge of Zhong Xuegao Food Co., Ltd. said that he looked forward to participating in the consumer Expo to better grasp the cutting-edge trends of consumption at home and abroad, expand sales channels, innovate sales models, optimize product structure and show higher quality products to consumers.
200 duty-free shops to purchase
During the first consumer Expo, Chen Guoqiang, general manager of China free group, once said, “Hainan has become a new hot land for global investment and consumption, with many development opportunities and a large enough tourism retail market.” Indeed, in 2021, the total tax-free sales of Hainan reached nearly 60 billion yuan, accounting for 5% of the total sales growth in China’s luxury market.
With the vigorous development of duty-free business in Hainan, China free group, as the world’s largest tourism retailer, will organize more than 200 duty-free stores around the world to appear in this consumer Expo. It is reported that in addition to making full use of the consumer Expo platform to connect global resources and organizing international first-class brands to participate in the exhibition, China free group will support and jointly host a series of supporting activities such as the “second global tax exemption and tourism retail conference” and the “sustainable consumption Summit Forum”. At the same time, it will organize more than 200 stores and professional purchasing groups around the world to attend the meeting, Negotiate and communicate with global brands and actively carry out procurement activities.
Judging from the current consumption boom and Hainan Development Holdings Nanhai Co.Ltd(002163) trend in China, the 2022 consumer Expo will become another important platform for the sustained vitality of international consumer goods in China. Han Shengjian, director of Hainan International Economic Development Bureau, said in an interview with Hainan Daily on February 20 that the 2022 consumer Expo will focus more on global consumer goods and the first show of new products, and strive to become an important platform to promote high-level opening to the outside world, promote the connection between domestic and foreign markets, smooth China’s international double cycle, promote consumption upgrading and consumption return, and lead global consumption fashion.
