As the most representative festival in China, the Spring Festival is also one of the consumer peak periods with the strongest shopping demand in a year. Recently, Jingdong supermarket released the report on the consumption trend of fresh food during the 2022 goods Festival (hereinafter referred to as the report), which revealed the new consumption trends and hot spots during the Spring Festival. According to the report, during this year’s Spring Festival, time-honored high-end food gift boxes were sought after by many young people, Jinzi Ham Co.Ltd(002515) high-end products increased by 150% year-on-year; Large packaging adult brand new play method, baicaowei takes away your snacks, and the large packaging has increased by more than 18 times year-on-year; Sales of healthy vegetable oil and other products increased significantly, and the turnover of Ono shea butter increased by more than 12 times year-on-year.
Jinzi Ham Co.Ltd(002515) high end products increased by 150% year-on-year
popular adult products of time-honored high-end products
Nowadays, the market competitiveness of many time-honored brands has been continuously enhanced and the brand influence has been significantly improved. With the cultural heritage accumulated over the years and the product innovation meeting the needs of modern users, they have become the object that consumers are keen to buy. During this year’s Spring Festival, many time-honored brands sold high-end Spring Festival gift boxes on jd.com and achieved considerable sales growth. Among them, the products above 400 yuan in Beijing daoxiangcun increased by 90% year-on-year, the high-end products above Jinzi Ham Co.Ltd(002515) 1000 yuan increased by 150% year-on-year, and the Xiaohong cooked food gift box, a key new product of Yueshengzhai, a time-honored brand in the region, increased by 105% year-on-year.
new ways to play adult brands in large packages
the largest year-on-year increase exceeded 18 times
When buying food gift boxes, consumers not only pursue high-end and high-quality, but also favor large packaging products with high cost performance. The sales volume of Wangwang 2.8kg bulk snack gift bags increased by 140% year-on-year, and the overall sales volume of the brand increased by 80%. Baicaowei snack gift bag also achieved a good sales increase. Among them, the turnover of large gift packs for meat snacks increased by more than 6 times year-on-year, and the turnover of large gift packs for taking away your snacks increased by more than 18 times year-on-year.
In addition, with the awakening of consumers’ health awareness, light birthday has gradually become the main theme of consumption during the Spring Festival. According to the report, the sales volume of healthy plant meat increased significantly during the Spring Festival. Among them, the turnover of Ono avocado oil increased by more than 12 times year-on-year, and the turnover of ovilite grade virgin olive oil gift box increased by more than 5 times year-on-year.
Nowadays, Jingdong supermarket has become the preferred platform for more and more consumers to buy new year’s products. Jingdong supermarket strives to become a gathering place for fresh food with health, high quality and rich choices. At the same time, it also creates the largest incremental field for all brands, helping consumers complete one-stop New Year’s purchase and helping brands achieve sales growth.
