The beginning of 2022 will be a big move, Chinalin Securities Co.Ltd(002945) technology and finance transformation will be the next city.
On February 21, Chinalin Securities Co.Ltd(002945) announced that the company has signed an agreement with Beijing zitiao Network Technology Co., Ltd. to purchase its dolphin stock app. In order to better operate the dolphin stock app and carry out customer service, Chinalin Securities Co.Ltd(002945) plans to transfer 100% equity of Wenxing online held by Jiangsu headlines today. Wenxing online is the main operator of dolphin stock app. The transaction is planned to be priced at 20 million yuan.
according to the reporter, Chinalin Securities Co.Ltd(002945) as a small and medium-sized securities company listed in 2019, announced in April last year that it would comprehensively launch the strategy of technological and financial transformation and seek to "overtake on the curve" under the fierce competition in the securities industry. Subsequently, Chinalin Securities Co.Ltd(002945) successively invited Zhao Weixing with rich experience in "science and technology + finance" as CEO, "poaching" Internet "big factory" scientific and technological personnel, and promoting tribal system reform and OKR assessment mechanism in the industry.
The acquisition of Wenxing online and dolphin stock app, which belong to byte beat, is another major move in its layout of science, technology and finance, or increase tens of millions of online users.
According to people familiar with the matter, behind the seemingly low price equity acquisition, Chinalin Securities Co.Ltd(002945) and byte beat's comprehensive cooperation amount may exceed 500 million, covering software purchase, technical services, commercial advertising and other fields.
byte exits the securities stage, and Hualin takes over
The voice of quitting and selling securities business repeatedly came out, and the final buyer was finally announced.
In September last year, there was news that the company planned to sell its securities business and communicated with a number of companies successively, two of which gave letters of intent for investment.
finally, the "blind box" revealed that the buyer of byte beating Wenxing online and dolphin app is Chinalin Securities Co.Ltd(002945) located in Shenzhen.
At that time, industry insiders believed that the sale of securities business was an active business contraction in line with regulatory requirements. The company has also made it clear internally that it will not engage in securities business in the future. Hualin's smooth succession may be related to the rapid decision-making mechanism of private securities companies and the urgency of their Internet strategic transformation.
On February 21, the official said that after the completion of the transaction, bytecode will go offline and no longer operate dolphin stock app and corresponding securities business, and Chinalin Securities Co.Ltd(002945) will continue to serve the users of the app.
In addition to the sale of dolphin stock app and Wenxing online, according to relevant sources of byte beating, other entities of its securities business are also in contact with potential traders or in the process of internal shutdown, and byte beating will completely divest the securities business.
Statistics show that Wenxing online was founded in April 2017 with a registered capital of 20 million yuan. It is a 100% holding subsidiary of Jiangsu today's headlines, and its superior controller is byte beat Co., Ltd. Dolphin stock app is a stock quotation software of Wenxing online, which provides users with stock quotation and financial information services, including intelligent marking, high-speed quotation, business analysis, real-time monitoring and other highlight functions.
According to the announcement, Wenxing online had a revenue of 28.51 million yuan and a net profit of - 1.64 million yuan in 2021. The total equity of shareholders determined by the cost method is 20.7673 million yuan, which is 6.73 million yuan higher than the book value of owner's (shareholder's) equity, with an appreciation rate of 47.95%.
Chinalin Securities Co.Ltd(002945) said that the transfer of 100% equity of Wenxing online and the application for the establishment of an information technology professional subsidiary will help the company do a good job in the user operation of dolphin stock app, better provide services to users, further improve the competitiveness of the company's scientific and technological R & D and product innovation, and accelerate the company's strategy of digital transformation.
As early as last April, Chinalin Securities Co.Ltd(002945) chairman Lin Li proposed at the annual performance conference that Chinalin Securities Co.Ltd(002945) will comprehensively launch the transformation strategy of science and technology finance to build a science and technology finance company with customer-centered, science and technology driven, transaction based and agile characteristics.
Subsequently, Chinalin Securities Co.Ltd(002945) technology finance made frequent moves, including inviting Zhao Weixing with rich experience in "technology + finance" to serve as CEO, large-scale "poaching" Internet "big factory" scientific and technological personnel, and the first tribal system reform and OKR assessment mechanism in the industry. With the completion of the acquisition of Wenxing online and dolphin stock app, it marked that Chinalin Securities Co.Ltd(002945) technology finance layout has conquered another city.
win dolphin app, Chinalin Securities Co.Ltd(002945) or harvest tens of millions of users
As one of the traffic giants, today's headlines and its parent company have tried to build their own business closed loop in the financial field "closest to money".
As an important "chess piece" in its layout of the securities business sector, dolphin stock app was positioned at the user needs of the Internet era at the beginning of development. As an intelligent stock speculation software, it quantifies stock big data based on machine learning model, provides users with market data and stock market information, and provides trading line, intelligent marking and other functions to assist users in stock speculation.
It is understood that in the process of selling its securities sector, byte beat disclosed privately to all contacts that the number of platform users of dolphin stock app was about 12.46 million as of September 2021. According to the survey data of the third-party evaluation agency, the monthly activity of dolphin stock app was 319200 as of August 2021. The reporter noted that Huawei application market shows that dolphin stock app has been installed 18.9 million times.
It is reported that since the company does not hold a financial license, the profit model of dolphin stock app is mainly to provide value-added services such as paid stock investment courses and stock consultation and recommendation. Its cooperation with securities companies is only to provide technical services such as information release and link jump. It is not involved in any link related to securities business and has no commission sharing, Nor can direct account opening and firm offer trading be realized.
Therefore, with the completion of the Chinalin Securities Co.Ltd(002945) acquisition with securities license, dolphin stock app will be upgraded from a "stock market" software to a "securities trading" software. Chinalin Securities Co.Ltd(002945) said that at present, the company's science and technology team is comprehensively speeding up, cooperating with the byte beating team to carry out technical handover and all-round upgrading of dolphin stock app. It is expected to officially meet with the majority of investors with a new service experience in April.
It is reported that the new dolphin stock app will break through the inherent image of traditional securities app, focus on the wealth management needs of generation Z Internet aborigines, and realize five functions, including video content, intelligent function, game experience, socialized platform and personalized push.
According to the third quarterly report of Chinalin Securities Co.Ltd(002945) 2021, since the second half of 2021, the company has continuously increased investment in information technology and the introduction of scientific and technological talents. By the end of September 2021, the investment in information technology was about 160 million yuan, of which 94.91 million yuan was invested in a single quarter in the third quarter.
In the first three quarters of 2021, Chinalin Securities Co.Ltd(002945) accumulated 385700 new accounts, with a year-on-year increase of 38.4%; Among them, online new users account for more than 83%, and the effectiveness of Internet transformation is prominent.
Industry analysts believe that dolphin stock app has a number of users with high securities relevance. If Chinalin Securities Co.Ltd(002945) can wake up and transform effectively after receiving the order, it is expected to harvest millions of trading users, which is of great significance to the implementation of its technology and financial transformation strategy. At the same time, the insiders also said that this will also be a new test of Chinalin Securities Co.Ltd(002945) customers' operation ability.
help wealth management with scientific and technological means
Lin Lizheng, chairman of Chinalin Securities Co.Ltd(002945) , said: "if the capital market wants to label Chinalin Securities Co.Ltd(002945) in the future, I hope it is a technology finance company." Lin Li hopes that Chinalin Securities Co.Ltd(002945) will build a 100 million user intelligent trading ecological platform in the future, covering many core fields such as wealth management, rural revitalization, bonds, bills and so on.
Zhao Weixing, CEO of Chinalin Securities Co.Ltd(002945) transferred from internet bank, also said that online digitization has subverted many industries. Although securities companies are ahead in opening accounts and trading, there is still a lot of room to be developed in the whole Internet chain. The time for the outbreak of securities online business has come. As long as the strategic direction is firm, In the future Chinalin Securities Co.Ltd(002945) will be able to build a wealth management app of people going abroad
Zhao Weixing also pointed out that at present, the wealth management of the securities industry is facing several major problems. First, the homogenization is serious, the business varieties are single, there are many dormant users, and the association of user accounts is complex; Second, the innovation of brokerage business is insufficient, the Commission continues to decline, the source of income is uneven, and the products and services are lack of innovation; Third, the cost of online drainage is high, the user drainage is difficult, the traffic cost is expensive, and the user interruption rate is high; Fourth, the industry highlights the "Matthew effect", the concentration is accelerated, and the differentiation competition is intensified.
These problems directly lead securities companies to face problems such as high cost of expanding new users, difficult transformation of new users, low value of existing customers, continuous tightening of asset scale and so on.
Zhao Weixing believes that in the final analysis, all this is that marketing is not fully digitized. He stressed the need to do business growth in a data-driven way, formulate user growth strategies and active strategies with data as the core, form a closed loop of goal strategy action summary, truly change from product thinking and pure sales thinking to customer-centered thinking, and constantly generate more social value, commercial value and customer value according to the needs of customers.
Zhao Weixing said that he hopes Chinalin Securities Co.Ltd(002945) to take this acquisition as an opportunity to make an app with market differentiation and fully occupy the minds of users by taking advantage of byte beating content capability, user life cycle operation and a new generation of user experience style.
Zhao Weixing said that the new dolphin stock app will be the first financial application product in the market with accurate and rich docking and interactive content capability standards. On this basis, Chinalin Securities Co.Ltd(002945) will more effectively jump the restrictions of existing stock speculation software, design user interaction experience close to the mainstream groups in the future, and through user growth numerical model and equity system, Build a user's full life cycle operation system and truly create a new generation of securities app that "has to see, play, learn and earn"
In February this year, Chinalin Securities Co.Ltd(002945) ; Adhere to compliance management in development and fear risks; More importantly, we should adhere to the road of "digital transformation" in innovation and lead change with science and technology.
