Xinhua news agency, Beijing, February 20 – in 1924, the Winter Olympics turned a new page in the history of the French ski town of chamoni and became a famous ski resort in one fell swoop, and its influence continues to this day. As the Beijing Winter Olympics is coming to a successful conclusion, many foreign media and experts said that the Winter Olympics will greatly promote China’s winter sports, ice and snow economy and the construction and development of host cities. The economic benefits brought by this heat wave are expected.
promote the promotion of winter sports
Hokkaido, Japan is one of the famous winter sports centers in Asia. Facilities such as Dachang mountain ski jumping arena are loved by sports fans. Many of the facilities here were built for the 1972 Sapporo Winter Olympics. It was the Winter Olympics that promoted the development of local winter sports.
After the 2014 Sochi Winter Olympics, Russia set the opening day February 7 as “winter sports day”. After that, on this day of each year, many places in Russia will organize activities and competitions such as skating, sleigh and snow motorcycle, so as to attract more and more lovers to participate in ice and snow sports.
Now, the successful holding of the Beijing Winter Olympics also makes the outside world look forward to the promotion of China’s winter sports and the development prospect of the ice and snow industry. Japan’s Asahi Shimbun said that the world has “cast a keen eye” on China’s winter sports market, and training institutions for double board and single board skiing have emerged to catch up with the “east wind” of the development of the ice and snow industry.
Before and after the opening of the Beijing Winter Olympic Games, the sales of winter sports related products soared, the search volume of “ski course” and other related searches on China’s social media and e-commerce platforms doubled, and the down jackets of athletes from various countries also appeared on the Internet at the opening ceremony. The Chinese market has become the competitive focus of global ice and snow sports equipment manufacturers.
Germany’s Frankfurter Zeitung said that the demand for ski products in China is growing and the market prospect is bright. Wolfgang meierhofer, chief executive of Austrian atomick ski equipment company, said that the Winter Olympic Games are undoubtedly “the booster of skiing”.
promote the take-off of ice and snow economy
There is vitality before the meeting and life after the meeting.
This is the goal set by the organizers of the 2010 Vancouver Winter Olympics. After the Winter Olympics, the Richmond Olympic Oval speed skating hall, where the opening and closing ceremony was held, played an important role in the daily life of local residents. It not only held sports events, but also had the functions of entertainment, health care and social networking, creating huge economic benefits.
In Russia, Rose Manor extreme Park, the main venue of the snow project of the Winter Olympic Games, has become a famous resort for tourists everywhere. The former Olympic restaurant has been transformed into yoga hall, lecture hall, art gallery, food Square and other places; The former athlete medical center has become a hot spring hotel. In addition, the resort also holds more than ten skiing, running and mountaineering competitions every year.
Many experts said that the Beijing Winter Olympics will also bring lasting economic benefits to China. Shougang ski jump platform witnessed the vigorous posture of Olympic athletes and will also become a new landmark of Beijing. The Associated Press reported that it has become “a strange and beautiful urban oasis”; Germany’s Der Spiegel magazine called it “industrial Disney”.
A report previously released by Swiss consulting firm Laurent wana said that with the Beijing Winter Olympics, China’s ski resorts and ice and snow tourism industry are gradually taking shape, and many ski resorts with professional capabilities provide diversified choices for tourism.
Bloomberg stressed that the Winter Olympics will promote the development of ice and snow economy, which means that more Chinese people are interested in winter sports and related industries, which will bring positive long-term benefits to the economy.
promote urban leapfrog development
After the Winter Olympics in Sochi, some analysts lamented that the Winter Olympics made the local infrastructure upgrade that would have taken 50 years in seven years.
During the preparation for the Winter Olympic Games, Sochi built infrastructure such as airport, railway station, wharf, highway, bridge, hotel and urban sewage treatment facilities, which not only ensured the smooth holding of the Winter Olympic Games, but also turned this resort on the coast of the Black Sea, driving the local economic development and the improvement of residents’ living standards.
In Nagano, Japan, Shinkansen and expressways connecting all regions were built for the 1998 Winter Olympic Games to drive the local economic development, and the positive impact continues to this day. In Vancouver, Canada, the Winter Olympics has played a great role in attracting investment, developing tourism and promoting economic development, creating more than 200000 jobs and more than 800 new enterprises.
During the Beijing Winter Olympics, a large number of “black technologies” such as green, low-carbon, artificial intelligence and digitization will also be integrated into urban life after the Winter Olympics to promote the future development of the city.
As Mary saruwa, director of brand and sustainable development of the International Olympic Committee, said, each competition area of the Beijing Winter Olympic Games is like an “accelerator”, which can effectively drive regional development.
South Korean media “Asian economy” reported that with the increase of investment and the improvement of infrastructure, Zhangjiakou and other regions have gained new impetus for economic development and become a gathering place and tourist attraction of China’s winter sports industry. (Writer: Su Liang; participating reporters: Cao Xiaofan, Geng Pengyu, Liu Chunyan, Li Baodong, Liu Fang, Xiao yazhuo)
