On February 20, the Beijing Winter Olympic Games came to a close. With the realization of the promise of “driving 300 million people to participate in ice and snow sports”, the huge ice and snow industry has accelerated into a trillion “golden track”.
According to incomplete statistics, 98 Winter Olympics concept stocks and 5 Winter Olympics souvenir concept stocks in the A-share market have built a group image of Listed Companies in the Beijing Winter Olympics economy, while 21500 ice and snow related enterprises around the ice and snow industry have become the basis for supporting the expansion and strengthening of the ice and snow industry.
Stimulated by the consumer demand that “cold resources” are becoming “hot economy”, the ice and snow industry has entered a golden period of development. How to maintain the heat of the ice and snow economy heated by the “Winter Olympic wind”? How to build ice and snow economy in southern cities? How can Guangdong Chaowan cultural and creative industry take advantage of the situation?
listing map ▼
more than 100 concept stocks rush to the trillion yuan ice and snow market
Bing dwen dwen is not only the ice pier pier, but also the huge industrial chain. The capital market is the most sensitive.
On February 7, the year of the tiger opened, and A-Shares made a good start.
Bing dwen dwen, the Olympic Games, was active. With the promotion of the mascot ice market, Cultural Investment Holdings Co.Ltd(600715) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) two “Winter Olympic stocks” were trading on the same word, and Beijing Caishikou Department Store Co.Ltd(605599) , Cofco Engineering & Technology Co.Ltd(301058) , Moon Environment Technology Co.Ltd(000811) and Bingshan Refrigeration & Heat Transfer Technologies Co.Ltd(000530) rose by more than 5%. As of the closing on February 18, 98 Winter Olympic concept stocks rose by an average of 4.9% in February, of which Shenzhen Emperor Technology Company Limited(300546) , Beijing Kingee Culture Development Co.Ltd(002721) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Sichuan Huati Lighting Technology Co.Ltd(603679) rose by 43.39%, 37.74%, 28.95% and 25.68% respectively.
For the economic effect of ice and snow driven by the Winter Olympics, investment analysts reached a consensus: the Winter Olympics will promote the development of ice and snow economy and realize the common prosperity of “one industry leads all industries”.
Guoyuan Securities Company Limited(000728) analyst Xu Luo believes that the Winter Olympics may bring overall economic boost to China and its corresponding host cities. “There are more than 50 industries directly or related to the Olympic Games. Cities will invest in and adjust local infrastructure, tourism, sports, exhibition catering and accommodation and other related industries, which will stimulate the local economy and even the whole country.”
Take 98 Winter Olympics concept stocks as an example, which involve information transmission, software and information technology services; manufacturing construction real estate Wholesale and retail Culture, sports and entertainment Leasing and commercial services.
under the influence of the rise of the Winter Olympic concept, as of the closing on the 18th, the total market value of 98 Winter Olympic concept stocks was about 1477.183 billion yuan.
Ten listed companies in Guangdong, including Shenzhen Zhongzhuang Construction Group Co.Ltd(002822) , Guangdong Tecsun Science & Technology Co.Ltd(002908) , Guangdong Dongpeng Holdings Co.Ltd(003012) , Chutian Dragon Co.Ltd(003040) , Unilumin Group Co.Ltd(300232) , Shenzhen Emperor Technology Company Limited(300546) , Union Optech Co.Ltd(300691) , Shenzhen Exc-Led Technology Co.Ltd(300889) , Cimc Vehicles (Group) Co.Ltd(301039) , Guangdong Nedfon Air System Co.Ltd(301043) , successfully participated in the Winter Olympics. Among them, Cimc Vehicles (Group) Co.Ltd(301039) provided Catering vehicles for the Beijing Winter Olympic Games and Shenzhen Emperor Technology Company Limited(300546) undertook the production of activity personnel certificates; Union Optech Co.Ltd(300691) has developed disinfection and intelligent service series Siasun Robot&Automation Co.Ltd(300024) for the Winter Olympic Games
Take Guangdong listed company Guangdong Tecsun Science & Technology Co.Ltd(002908) as an example. Beijing Huimin Digital Technology Co., Ltd., a subsidiary of the company, is an important implementer of the digital currency of the Winter Olympic Games and the system builder of Winter Olympic communication. As a pilot scenario of digital currency designated by the state, convenience stores, cafes and nearby station stores in the Winter Olympic village are equipped with machines to accept digital RMB payment. “The Winter Olympics will enhance the public’s awareness and use of digital RMB. Guangdong Tecsun Science & Technology Co.Ltd(002908) will actively participate in the application and promotion of digital currency, create a core application scenario of digital RMB, and jointly build an inclusive and convenient digital livelihood security system.” Guangdong Tecsun Science & Technology Co.Ltd(002908) the relevant person in charge said.
The 98 Winter Olympics concept stocks are only the “tip of the iceberg” of the ice and snow industry chain. Ice and snow tourism, ice and snow sports, ice and snow marketing and other related industries are developing rapidly.
According to Tianfeng Securities Co.Ltd(601162) analyst Liu Zhangming, per capita GDP is an important factor affecting the development of ice and snow industry. when the per capita GDP exceeds 10000 US dollars, ice and snow sports begin to flourish. Today, China’s per capita GDP is in this range.
Li Jin, Deputy Secretary General of Guangdong ice and Snow Sports Association and vice president of Guangdong Binghewan ice and snow industry group, clearly feels that the number of ice and snow sports lovers has increased in the past two years: “the development of ice and snow sports is closely related to industrial upgrading and consumption upgrading. When GDP rises to a new level, ice and snow sports will return to its original value core drive and gradually become the public.”
The realization of China’s goal of “300 million people participating in ice and snow” is the first “gold medal” of the Beijing Winter Olympic Games. Shanxi Securities Co.Ltd(002500) analyst Zhang Xiaolin predicts that the penetration rate of skiing population in China will reach 2% in 2022, with 26 million skiing people. According to the estimation of skiing 2-3 times per person per year, the number of skiing people will reach about 45 million. “According to the calculation of 600 yuan per person per skiing consumption, the annual output value of the skiing industry will reach 27 billion yuan in the future, with great potential.”
According to the enterprise survey data, as of January 2022, there were 21500 existing ice and snow related enterprises in China, including 3632 in 2020 and 3933 in 2021. Guangdong Province ranks fifth in China with 1323 related enterprises.
According to the development plan of ice and snow sports (2016-2025) formulated by the State Administration of sports, the total scale of China’s ice and snow industry will exceed trillion yuan by 2025.
The Beijing Winter Olympics is an important catalyst for the rise of China’s ice and snow sports industry.
“With the expansion of China’s ski industry, there will be investment opportunities in all links of the industrial chain, such as ski resort operation, clothing light industry, ski competition and performance industry, ski tourism and supporting facilities manufacturing industry.” Zhang Xiaolin thinks.
South China market ▼
“home gate” skiing keeps snow loving southerners
“those who can’t get it are always in turmoil, and those who are preferred have nothing to fear.” The lyrics are also suitable for ice and snow consumption. Southerners who love snow are becoming a new force in the consumption of ice and snow sports.
According to the research of Shanxi Securities Co.Ltd(002500) , among the ice and snow tourism orders during the Spring Festival in 2022, the top ten cities of tourist sources and the cities in the South occupy 7 seats. “although the number of consumers in major cities in the south is less than that in the north and the frequency is relatively low, it shows the characteristics of higher customer unit price and greater aftereffect.”
The economic benefits of a ski trip are obvious.
Qunar data show that the “south to North” skiing trip of southerners, including air tickets, accommodation, snow tickets and coach fees, costs nearly 7000 yuan per capita.
As a practitioner in the ice and snow industry, Li Jin is aware of the opportunities and limitations of the ice and snow industry. “From the perspective of ice and snow tourism, the South will cultivate interest and ultimately undertake the cities in the north, which can be seen from the fact that the south is the source of ice and snow tourism.”
“But this does not mean that the southern provinces will not be able to develop the ice and snow economy.” Tianfeng Securities Co.Ltd(601162) analyst Liu Zhangming thinks so.
the establishment of indoor ski resorts has become the first choice for the development of ice and snow industry in the south. Two listed companies in Guangdong China Vanke Co.Ltd(000002) and Shenzhen Overseas Chinese Town Co.Ltd(000069) have in-depth layout.
Vanke operates and manages three skiing projects in Jilin Vanke Songhua Lake, Qiaoshan Beidahu and Beijing Shijinglong. Among them, Songhua Lake Resort is one of the ski resorts with the largest passenger flow in China. At present, some theme parks and open tourist areas under OCT have indoor ice and snow venues. For example, the window of the world in Shenzhen will be upgraded to “alpine ice and snow world” in 2020.
Rongchuang China, a listed enterprise on the Hong Kong stock exchange, also made an earlier layout in the indoor ski resort.
According to the relevant person in charge of Guangzhou rongchuang snow world, as the largest indoor ski resort in South China, Guangzhou rongchuang snow world has accumulated more than 2 million passengers since its opening. At present, Guangzhou rongchuang snow world has become a ski training base in Guangdong, Tianjin, Hong Kong and other regions.
Participating in the ice and snow industry has also brought rich returns to rongchuang China. According to the announcement of rongchuang China, its ice and snow business has developed rapidly. In the first half of 2021, the revenue of rongchuang cultural tourism reached about RMB 2.61 billion, a significant increase of about 166.3% year-on-year; The passenger flow reached about 72.01 million person times, with a significant year-on-year increase of about 102.9%.
Projects for more indoor ski resorts are being vigorously promoted. Last July, the construction of the ski resort of Wanda national resort in Zhaoqing, Guangdong Province officially started. In addition, the rongchuang Shenzhen ice and snow cultural tourism project in Bao’an District, Shenzhen is also under construction.
Zhang Xiaolin believes that the consumption of ice and snow tourism shows the characteristics of significant localization and small radius, and the “door” skiing of 3 hours is very popular. “since ice and snow tourism gradually reduced its regionality, the North ice South exhibition has become a trend. A number of characteristic snow fields have emerged in the south where ice and snow resources are relatively scarce.”
“For Guangdong, in addition to ice and snow leisure and entertainment, the event system and training system have been completely built. If you want to develop rapidly, the campus and social venues must also be supplemented.” Li Jinru thinks so.
One pier is hard to find ▼
leading Guangdong cultural innovation and trendy play market
“One trick is hard to find” has become a phenomenal event of the Spring Festival in 2022. Behind it is the accumulation and thin development of the cultural and creative industry.
“Bing dwen dwen”, a licensed commodity for the Winter Olympic Games, is a major tourist and cultural derivative of the ice and snow industry. Take licensed goods as an example. In July 2018, the franchise plan of Beijing Winter Olympic Games was officially launched. By the end of 2021, the Beijing Organizing Committee for the Winter Olympics had collected 29 franchised production enterprises and 58 franchised retail enterprises, opened more than 190 franchised retail stores nationwide, and successively developed more than 5000 franchised products in 16 categories.
5 Bing dwen dwen, Wangfujing Group Co.Ltd(600859) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , China Sports Industry Group Co.Ltd(600158) , Lai Bai and Cultural Investment Holdings Co.Ltd(600715) , are all the “ice pier” concept stocks, which are involved in the sale or production of licensed commodities in this winter Olympic Games.
According to public data, the total retail sales of the first batch of six categories and more than 400 licensed commodities in 2018 have exceeded 120 million yuan; In 2019, the sales revenue of tmall Olympic official flagship store exceeded 500 million yuan. It is estimated that the revenue of licensed commodities will exceed 2.5 billion yuan in the whole winter Olympic cycle.
Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) Bing dwen dwen, Shuey Rhon Rhon Bing dwen dwen mascot and hot toys are considered to be the first stock of ice pier.
Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) Bing dwen dwen’s sales volume after the opening of the Winter Olympics has almost caught up with the sales volume of the previous two years. According to the announcement, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) from the first quarter to the third quarter of 2021, the revenue of licensed souvenirs for the Beijing Winter Olympic Games increased by 141.57% year-on-year.
After Bing dwen dwen became Bing dwen dwen, the concept of “ice pier pier” in capital market triggered a “one vote hard to find”. The two companies have successively issued announcements on abnormal fluctuations and risks in stock trading.
Under the impact of heat, Cultural Investment Holdings Co.Ltd(600715) with the development rights and interests of licensed commodities of precious metals, handicrafts and ceramics appears relatively calm. In the announcement, Cultural Investment Holdings Co.Ltd(600715) reminded investors that the company’s licensed production and sales rights are not exclusively authorized, and the sales of Winter Olympic derivatives is not the company’s main business, so there is uncertainty about whether the future sales heat can continue.
Bing dwen dwen, designed by Guangzhou and Dongguan, has become a top IP for the Guangdong tidal market, which has 500 Super enterprises and 21% of the tide business.
Following the consumption trend of “Z era” and relying on mature toy processing and production, many Guangdong trendy play enterprises seize the market share, and trendy play brands such as “toy city” and lamtoys and original IP such as Laura and Cassy are widely popular.
“Bing dwen dwen” is hot, so that the market is popular with young consumers, and Guangdong’s tide makers are also benefiting. Zheng Bo, founder and general manager of toy city, said that the company’s fashion products were in short supply, and a limited edition fashion product for the year of the Tiger Spring Festival was sold out in 9 seconds. At present, the company has seven well-known head IP brands in China, and plans to launch two new head IP brands to the market this year.
“‘one trick is hard to find ‘, which is the most vivid portrayal of the rise of Guochao products in recent years, and also makes our Guangdong enterprises more confident in China’s trendy game market.” Zheng Bo said.
