At the beginning of the year of the tiger, the development of tourism has ushered in heavy benefits again. In accordance with the decisions and arrangements of the CPC Central Committee and the State Council, adhere to the general tone of seeking progress while maintaining stability, and with the consent of the State Council, in order to help difficult industries in the service industry, including tourism, tide over difficulties and resume development, The national development and Reform Commission, together with the Ministry of culture and tourism and other relevant departments, formulated and issued several policies on promoting the recovery and development of difficult industries in the service industry (hereinafter referred to as “several policies”), and put forward 43 specific policies and measures in terms of inclusive relief support for the service industry, targeted relief support and accurate implementation of epidemic prevention and control. Tourism is one of the difficult industries that the “several policies” focus on helping.
Once the “several policies” were released, it aroused great concern in the tourism industry. People in the industry have said that the “combined fist” of the rescue policy will release positive signals, increase targeted policies and precise assistance, and strive to alleviate the pressure on the tourism industry to ensure the main body of the market, ensure employment and stabilize expectations, which will provide strong support for the majority of tourism enterprises to tide over the difficulties at this stage and resume development as soon as possible, which is conducive to stabilizing the basic market of the industry. At the same time, policies and measures adhere to the combination of reducing pressure and increasing vitality, and focus on the unity of immediate relief and long-term development, which further demonstrates the determination of government departments to help enterprises relieve difficulties and enhance the confidence of the tourism industry to resume development, which is of great significance to promoting the high-level recovery and high-quality development of the tourism industry.
strengthen policy support and boost development confidence
The policies cover tax reduction and fee reduction, post stabilization return, rent reduction, financial support and other inclusive policies applicable to the tourism industry. At the same time, focusing on the practical difficulties of the tourism industry and the problems concerned by enterprises, we will put forward targeted special assistance measures, including continuing to implement the continuity policy of travel agencies to withdraw the deposit of tourism service quality, encouraging places where conditions permit to further improve the proportion of withdrawal and expand the pilot scope of insurance replacement deposit; Provinces with large fund balances of unemployment insurance and work-related injury insurance are allowed to implement the policy of delaying the payment of unemployment insurance and work-related injury insurance premiums for tourism enterprises in stages; Strengthen bank enterprise cooperation, establish and improve the project financing demand bank of key tourism enterprises, guide financial institutions to increase credit investment in key cultural and tourism market subjects, and appropriately increase the loan amount; When purchasing accommodation, conference, catering and other service items, the government shall strictly implement the provisions on the amount of expenditure, and shall not restrict relevant enterprises from participating in government procurement based on star rating and ownership; Encourage government organs, enterprises and institutions to entrust the formulation, organization and coordination of trade union activities and exhibition activities held in accordance with the regulations to travel agencies; Encourage banking financial institutions to reasonably increase the effective credit supply of tourism, guide financial institutions to reasonably reduce the interest rate of new loans, encourage qualified tourism enterprises to issue corporate credit bonds, and broaden the diversified financing channels of tourism enterprises; We will strengthen inclusive financial support for qualified and expected well-developed small and medium-sized enterprises in the fields of travel agencies, tourism and performing arts.
After the release of several policies, Shandong Provincial Department of culture and tourism immediately organized the publicity and implementation of relief policies and strengthened the dissemination of policies through various channels. The relevant person in charge of Shandong Provincial Department of culture and tourism said that the “several policies” focus on the development needs, pain points and difficult problems of cultural and tourism enterprises. There are both inclusive policies and special assistance measures, both policy support and financial support. The combination of point and area and accurate implementation of policies are of great significance and have a long-term impact. “We will continue to strengthen our research, comprehensively and deeply understand the difficulties and problems faced by enterprises, study and put forward countermeasures and suggestions according to local conditions. We will earnestly carry out the publicity and implementation of the” several policies “, sort out and interpret the national policies for enterprises, summarize the financing needs of cultural and tourism enterprises in the province, further enhance the sense of policy acquisition of tourism enterprises and tide over the difficulties with enterprises.”
“Several policies are a positive response to the development needs of tourism enterprises and a ‘timely rain’ to support tourism enterprises to accelerate their recovery.” OCT Group responsible person said that OCT Group will focus on the main responsibility, and actively solve the problem of “tourism + Internet plus finance” compensation mode. Attach great importance to the potential of the “revolution in the way of economic value creation” bred by the digital economy, and promote business transformation and sustainable development; Give full play to the responsibilities and actions of central enterprises, effectively activate the consumption vitality of the cultural and tourism market, and help build a new development pattern.
Song Ziqian, director of the Institute of policy, science and education and chief strategic researcher of China Tourism Research Institute, said that the introduction of several policies is undoubtedly a “timely rain” for the tourism industry that has been struggling for more than two years, which has greatly boosted the confidence of the industry in development. On the one hand, the operating costs of tourism enterprises are effectively reduced through measures such as rent reduction, tax reduction and refund of quality deposit; On the other hand, through the government’s purchase of tourism services, expanding financial support and other measures to help tourism enterprises obtain financial and market support. Next, government departments should actively introduce specific measures for the implementation of policies, while enterprises should actively understand the policy contents and operating procedures, emancipate the mind, innovate boldly and connect actively.
make good use of the rescue policy to enhance endogenous motivation
Since the outbreak, according to the deployment of the CPC Central Committee and the State Council, the Ministry of culture and tourism and local cultural and tourism departments have continued to promote the relief of enterprises and increase policy supply, and formed a policy system for the relief of enterprises in the tourism industry on the basis of the inclusive policy. For example, the Ministry of culture and tourism has launched a number of policies and measures around supporting the recovery and development of travel agencies, financial support for key projects in the field of culture and tourism, and further making good use of special bonds of local governments. The introduction of the “several policies” is a further “strengthening” and “overweight” of the previous series of policies to help enterprises rescue. How to make good use of these policies and enhance endogenous power is the key to the next development of the industry.
Li Fang, member of the leading Party group and deputy director general of Guizhou Provincial Department of culture and tourism, said that since 2021, Guizhou has made every effort to help enterprises rescue and maintain the main body of the cultural and tourism market, and issued the three-year action plan for building a “noble service” brand and building a first-class business environment in China (2021-2023); Policies related to the promotion of tourism industrialization have been issued, and preferential policies such as tax reduction have been clarified; The “2021 Guizhou cultural and tourism industry recruitment work plan” was issued. In 2022, Guizhou will focus on the “several policies”, further investigate the development difficulties of the industry in combination with the actual development, sort out the inclusive policies and special relief policies, create a first-class business environment, introduce and cultivate a number of modern model tourism groups and growing and innovative small and medium-sized enterprises, and build a new pattern of high-quality development of tourism.
Since the outbreak, China Cyts Tours Holding Co.Ltd(600138) has actively responded to the impact of the epidemic and sought innovative development. Actively strive for the delayed payment of travel agency deposit and social security, and the return of real estate tax and other tax subsidies; With the help of policy support, strategic investment in Dalian Botao culture and pute Fu Guangming City immersive performance projects to promote integrated and innovative development; Focusing on the deepening of tourism science and technology, expand the “one mobile Tour” smart cultural tourism project in more than 10 provinces.
“Through comprehensive efforts, China Cyts Tours Holding Co.Ltd(600138) 2021 is expected to be profitable and achieve performance recovery under the impact of the epidemic.” Xu Xiaolei, chief brand officer of China Cyts Tours Holding Co.Ltd(600138) aoyou.com, said that the “several policies” greatly boosted market confidence. China Cyts Tours Holding Co.Ltd(600138) according to its own characteristics, it will quickly organize and set up a special class to study the applicability of the “several policies” to enterprises, and make full use of the “flood power” of the policy. It is necessary to focus on a number of continuity policies, analyze the preferential policies such as “the government and public institutions purchase from travel agencies and other tourism enterprises”, and understand the gain policy of “the combination of banking and tourism”, Promote the further recovery of enterprise development performance.
implement accurate prevention and control and optimize the development environment
The recovery and development process of tourism is closely related to the epidemic situation. The “several policies” put forward that strict, scientific and accurate epidemic prevention and control measures should be seriously implemented, and the two tendencies of “relaxed prevention and control” and “excessive prevention and control” should be resolutely prevented and avoided. An accurate monitoring mechanism should be established to improve the ability of accurate identification, strengthen accurate control and isolation, promote the concept of accurate protection, and effectively restore and maintain the normal order of the development of the service industry. It is clearly proposed that on the basis of strictly implementing the requirements of the “Five Prohibitions” of the epidemic prevention policy of the comprehensive group of the joint prevention and control mechanism of the State Council, further put forward accurate epidemic prevention requirements for the service industry, do not break the corresponding provisions of epidemic prevention and control, seal cities and districts, interrupt public transport unnecessarily and without approval, and do not impose restrictions on restaurants, supermarkets Scenic spots, cinemas and relevant service industry places shall implement shutdown measures and extend the shutdown time, and shall not arbitrarily increase epidemic prevention and control measures for the service industry on the basis of the policy requirements of the joint prevention and control mechanism of the State Council. These requirements provide scientific guidance for the culture and tourism industry to comprehensively promote epidemic prevention and control and restore development, and create a good development environment for the steady recovery of the tourism market.
“Several policies clearly put forward to resolutely prevent and avoid the two tendencies of” relaxed prevention and control “and” excessive prevention and control “, which is conducive to effectively restore and maintain the normal order of the development of the service industry, improve the scientific and accurate level of epidemic prevention and control measures, and create a better development environment for tourism enterprises.” Wang Jinfu, party secretary and director of Fujian Provincial Department of culture and tourism, said that in 2021, Fujian’s culture and tourism system strictly implemented the relevant provisions on epidemic prevention and control, carefully implemented epidemic prevention and control, and actively promoted the accelerated development of the cultural and tourism industry. In 2022, the culture and tourism system of Fujian Province will comprehensively promote the normalized epidemic prevention and control and the high-quality development of culture and tourism. Adhere to the principle of seeking progress while maintaining stability and innovation, vigorously implement the action of “improving efficiency, improving efficiency and increasing benefits”, innovate the methods of marketing, publicity and promotion, and make the culture and tourism brand “bright”; Innovate market supervision and comprehensive law enforcement methods, make the cultural tourism market “hot” and strive to create a new situation for development.
Feng Rao, the head of marhoneycomb Tourism Research Institute, said: “in the face of the normalization of epidemic prevention and control, the ‘one size fits all’ management is by no means a long-term plan for the development of tourism. Previously, Shanghai Disneyland set an example for the industry in the face of the timely response and orderly handling of the epidemic. In the next step, the industry should seriously study and implement the” several policies ” Relevant requirements, so as to “not fight unprepared battles” and effectively respond to emergencies. It is suggested to further promote and improve the epidemic prevention and forecast mechanism of the industry, combined with the comprehensive analysis of big data on the online tourism platform, so as to achieve more accurate and comprehensive prediction, so that the epidemic prevention and forecast can reach more practitioners and consumers in time and help them make scientific decisions. “
