on the occasion of five years as chairman of Wuliangye Yibin Co.Ltd(000858) group, Li Shuguang officially bid farewell.
On February 18, Yibin municipal Party committee and Yibin municipal government of Sichuan Province announced the decision on the adjustment of the main responsible comrades of Wuliangye Yibin Co.Ltd(000858) group: Li Shuguang will no longer serve as the chairman of Wuliangye Yibin Co.Ltd(000858) group, Zeng Congqin, the former general manager, will become the new leader and serve as the secretary and chairman of the Party committee of the group, and Zou Tao will serve as the deputy secretary and general manager of the Party committee of the group. In the afternoon of the same day, the reporter of international finance confirmed the news from the Wuliangye Yibin Co.Ltd(000858) group.
On the same day, the listed company Wuliangye Yibin Co.Ltd(000858) also issued an official announcement. The announcement said that on that day, the company received relevant documents from Yibin municipal Party committee and the written resignation report submitted by director Li Shuguang and vice chairman Zou Tao and general manager due to job changes. After their resignation, Li Shuguang and Zou Tao no longer held other positions in the company.
In fact, as early as mid January this year, after being appointed as vice chairman of the Economic Committee of the 13th people’s Congress of Sichuan Province, the news that Li Shuguang is about to step down as Wuliangye Yibin Co.Ltd(000858) group has spread widely, but it has not been officially confirmed. Now rumors have become a reality, which also means that Wuliangye Yibin Co.Ltd(000858) is about to enter the “Zeng Congqin era”.
five year veteran farewell
From March 23, 2017 to now, Li Shuguang has served as the chairman of Wuliangye Yibin Co.Ltd(000858) group for 1790 days.
Born in January 1962, Li Shuguang, just past his 60s, worked in the enterprise management office of the Provincial Department of machinery industry, the office and the office of the provincial planning and Economic Commission. In July 1992, he served as the chief of the Secretary section of the office of Sichuan Provincial Economic and Trade Commission. Since then, he has served as the director of the office of Sichuan Provincial Economic and Trade Commission, the researcher of the office of Sichuan Provincial Economic and Trade Commission, the director of the pharmaceutical and chemical Department of Sichuan Provincial Economic Commission, the director of the office of Sichuan Provincial Economic Commission and the director of the party organization office.
In March 2017, Li Shuguang “airborne” from Yibin, deputy secretary of the Party group and deputy director of Sichuan Provincial Commission of economy and information technology, took over Tangqiao as the chairman of Wuliangye Yibin Co.Ltd(000858) group and became the “number one” of Wuliangye Yibin Co.Ltd(000858) . Media reports said that during the period of the deputy director of the Sichuan Provincial Commission of letters, Li Shuguang did not directly manage Baijiu Baijiu, but he managed the comprehensive affairs. He also focused on the work of various industries including liquor, covering a wide range of work and had a unique perspective and insights for the strategic planning and macro policies of the enterprise development.
It is worth mentioning that when Li Shuguang entered the Wuliangye Yibin Co.Ltd(000858) group, the Baijiu industry entered a new round of recovery after entering the deep adjustment period. Baijiu is the ten year of the liquor industry’s volume and price rise in accordance with the time line. In the 2013-2015 year, the industry entered a new round of deep adjustment because of the impact of the policy of “limiting consumption of three official business expenses” and “anti-corruption”; and 2002-2012 years. Until 2017, the Baijiu industry finally came to a weak recovery. At the beginning of taking office, Li Shuguang led Wuliangye Yibin Co.Ltd(000858) group to carry out “secondary entrepreneurship”, that is, to start all-round and in-depth changes in brand, products, channels, system and mechanism, and further put forward the strategic plan of “making up for weaknesses, lengthening the board and upgrading new kinetic energy” in 2018. In addition, under Li Shuguang, Wuliangye Yibin Co.Ltd(000858) continued to streamline the series wine SKU and create a national large single product.
According to public data, in 2016 before Li Shuguang took office, Wuliangye Yibin Co.Ltd(000858) group achieved a revenue of more than 70 billion yuan, a revenue of more than 80 billion yuan and a profit of more than 14 billion yuan in the next year. In 2019, Wuliangye Yibin Co.Ltd(000858) group’s revenue exceeded 100 billion yuan. In 2021, this figure has reached 140 billion yuan.
Now, the 54 billion year old Mr. Tsang is the biggest ship to leave the helm.
general manager “seamless” bonding
” Wuliangye Yibin Co.Ltd(000858) this group has entered the Wuliangye Yibin Co.Ltd(000858) group for a long time, and has a deep understanding of the industry and enterprises. The new and old teams have seamless” relay “and have continuity in strategy.” in the view of Baijiu industry expert Xiao Zhuqing, this fully reflects the wisdom of the competent departments at all levels in selecting and employing enterprises. ” It also reflects the high attention and care for Wuliangye Yibin Co.Ltd(000858) development.
In September 2019, Zeng Congqin, born in 1968, served as Deputy Secretary of the Party committee and general manager of Wuliangye Yibin Co.Ltd(000858) group company, deputy secretary of the Party committee and chairman of the company. Prior to that, Ceng Congqin had no experience in liquor industry, nor did he directly work in the field of Baijiu, or even had experience in working in the enterprise. Like Li Shuguang, Zeng Congqin also “airborne” Wuliangye Yibin Co.Ltd(000858) as a government official.
The reporter learned from an insider close to Wuliangye Yibin Co.Ltd(000858) that Zeng Congqin had a doctoral degree. His undergraduate, master’s and doctor’s majors are economic management majors. He has received professional and systematic education in economics and management. He belongs to “professional background” and has a high level of economics. From 1988 to 2019, he worked in Yibin for more than 30 years. He successively served as secretary of the township party committee, executive deputy county head, director of Yibin development and Reform Commission, Secretary of Cuiping District Party committee and Secretary of the Party Working Committee of Yibin Lingang national economic development zone. He has been deeply cultivated in the field of economic construction for a long time, and “economic expert” is one of the impression labels of the outside world.
According to public information, in the 50 days after he officially joined Wuliangye Yibin Co.Ltd(000858) in 2019, Zeng Congqin organized and held more than 20 marketing work and dealer meetings, covering east China, North China, southwest and South China, and had direct dialogue with dealers in Beijing, Shanghai, Shandong, Henan, Nanjing, Guangxi, Chengdu and other places.
“Zeng has had experience in local government’s political experience, and promoted the Wuliangye Yibin Co.Ltd(000858) ‘s external communication and manufacturers relationship since it joined Wuliangye Yibin Co.Ltd(000858) in 2019. As an insider of Wuliangye Yibin Co.Ltd(000858) , it is more familiar with the internal environment of Wuliangye Yibin Co.Ltd(000858) , and has a clearer business, a more effective team and a more direct participation in leadership,” Cai Xuefei, a Baijiu industry expert, told reporters. “These advantages are of positive significance for the continuation of Wuliangye Yibin Co.Ltd(000858) related strategies. The achievements of Wuliangye Yibin Co.Ltd(000858) secondary entrepreneurship can be greatly improved, and Wuliangye Yibin Co.Ltd(000858) innovation and development in the new market environment can be strengthened to a certain extent.”
The reporter noted that in mid December 2021, at the 25th December 18 conference of Wuliangye Yibin Co.Ltd(000858) joint consultation, co construction and sharing, Zeng Congqin publicly said that at present, the overall supply of Wuliangye Yibin Co.Ltd(000858) is tight and resources are scarce. Manufacturers will adhere to consolidating the market core position of the eighth generation Wuliangye Yibin Co.Ltd(000858) thousand yuan price with large single products, continuously optimize the plan allocation and further strengthen the coordination of production and marketing. Meanwhile, Wuliangye Yibin Co.Ltd(000858) will insist on the 2000 yuan + Baijiu market, and achieve the market breakthrough of “classic Wuliangye Yibin Co.Ltd(000858) ” products, and continuously enhance the market position of this product.
However, in an interview, Xiao Zhuqing also mentioned the challenges to be faced by the new leader after taking office, “At present, the urgent problem of Wuliangye Yibin Co.Ltd(000858) lies in the ‘kidnapping’ of Wuliangye Yibin Co.Ltd(000858) decision-making system by big dealers. Because big business used to be an important driving force for the growth of Wuliangye Yibin Co.Ltd(000858) , but the existence of today’s’ super big business’ is very important to Wuliangye Yibin Co.Ltd(000858) ” The formation and implementation of the decision-making have a great impact, especially for the whole product price control. The successful price increase of the product takes three months, but it takes only one day to fall below the market price control. This problem is a historical problem that the new Wuliangye Yibin Co.Ltd(000858) chairman needs to solve. “
