10000 digital emblem, sold out in 3 seconds; 10000 digital torches are sold out when they are online.
At first glance, you may think it's the fans of traffic stars buying around, but in fact, this is the real situation at the digital collection sale site of the 31st Universiade recently.
The Red Star capital Bureau found that this is the first digital collection issued by the Universiade in 63 years. In the derivatives market, the two digital collections have been listed at 17 times to 5024 times the original price.
Why is the Universiade digital collection so popular? What is the value behind it
Universiade digital collection online
the global limit is 10000, second light, all by hand speed
On February 14, the Universiade digital emblem based on the 1:1 modeling of the Universiade emblem was officially released on the only art platform, with a global limit of 10000, 19.9 yuan / piece.
In February 15th, the torch of the Universiade torch "Rong Huo" 3D version of the same torch was also officially released in Alipay's whale exploration platform (the original "ant chain fans"), with the same limit of 10 thousand, 29.9 yuan /. P align = "center" > screenshot from whale exploration platform
Red Star capital Bureau learned from the issuers, Alipay and other places that had 10 thousand restrictions on the two digital collections, and the digital emblem sold out after 3 seconds.
In the case of a limited number of 10000, whether netizens can buy depends on hand speed.
Red Star capital Bureau noted that in the exchange group of lovers of digital collections, shortly after the digital emblem of the Universiade was launched and distributed, some netizens cried "cried" and "didn't grab it", and some people shouted to the lucky ones: "send out the screenshot and see what it looks like."
Interestingly, after the release of the digital emblem, enthusiasts tacitly turned their attention to the digital torch released the next day, "buy the torch tomorrow", "torch belt"...
chat screenshots of the enthusiast exchange group of a digital collection
One thing is hard to find, which soon gave birth to the secondary trading behavior. Until February 17, some netizens still stared at the real-time changing market price and tried to start a digital collection of Universiade at the lowest price.
It should be noted that these two digital collections are released on two platforms respectively. among them, whale probe does not support secondary trading, and only supports the transfer after 180 days (no paid transfer is supported); The only art has a derivatives market, which users can sell on consignment.
Red Star capital Bureau found that in the derivatives market of the only art platform, as of press time, digital emblem with the original price of 19.9 yuan / piece was hung at the price of 359 yuan -99999.99 yuan, up 17 times to 5024 times.
screenshot from the only art platform
However, the reporter inquired about the actual transaction and found that among the digital emblem traded recently in , the highest was 1666 yuan / piece, about 83 times, while the lowest was 20 yuan / piece . As of press time, there are only 16 transactions less than 100 yuan / transaction.
On the other hand, although whale detective does not support secondary trading, fox (a pseudonym), a digital collection enthusiast, told the Red Star capital bureau that he grabbed the digital torch and was willing to sell it. The two sides can sign a contract and transfer it after 180 days.
"I intend to pay 1000 yuan. This is the market price, not the price determined by individuals. No one will sell it at the original price now." The fox said to the Red Star capital Bureau
is the first release of
in 63 years since the Universiade "business purpose is the second, which is intended to involve more people"
Why is the digital collection of Universiade so popular?
The Red Star capital Bureau learned that since the first Universiade was held in 1959, this is the first digital collection issued in the 63 year history of the Universiade.
The so-called "digital collection" can be seen as a derivative of NFT (non fungible token), which is an application of blockchain technology. After entering China, its financial attribute has been "extinguished", which is more combined with works of art and cultural and creative products, and given its scarcity with blockchain technology.
"in the past, digital assets did not have value, because digital assets themselves are a piece of code, and the code can be copied." pan Helin, member of the information and communication economy expert committee of the Ministry of industry and information technology and executive director of the Digital Economy Research Institute of Central South University of economics and law, said.
Pan Helin told the Red Star capital bureau that the digital collection has created a digital asset that cannot be copied through the smart contract mode of blockchain, so that the digital asset has the property right attribute and uniqueness. Uniqueness means it's worth collecting.
Red Star capital Bureau has learned that the issuer of digital collections for the Universiade is Chengdu zaoqu culture and creativity Co., Ltd. (hereinafter referred to as "zaoqu culture"), an authorized enterprise of digital collections franchise for the Universiade.
On February 15, Jiang Tao, founder and general manager of zaoqu culture, told the Red Star capital bureau that the commercial purpose of issuing digital collections is second. "You see, its price is set very low. The unit price is less than 30 yuan. In fact, we want the general public to participate and let more people know about the Universiade and the Universiade."
"For ordinary people, it is not realistic to have a Universiade torch, but he / she can have a unique digital torch through digital form, which itself is a particularly meaningful thing." Jiang Tao told the Red Star capital Bureau
screenshot from the only art platform
Jiang Tao told the Red Star capital bureau that digital collections appeared for the first time in the years since the Universiade was held, which was based on the development of science and technology, and the two achieved each other. Because the collectors of digital collections are mainly young people, especially the post-90s and post-00s.
"The dissemination value of digital collections is quite great. We will introduce the Universiade in the details page of digital collections. In fact, we hope that more young people can know and participate in the Universiade through this channel." Jiang Tao told the Red Star capital Bureau.
Red Star capital Bureau Bing dwen dwen noted that 's recent mascot of the 2022 Beijing Winter Olympics, ICU pier, has its own NFT.
According to China Bing dwen dwen, the official ice cream pier digital blind box (NFT) authorized by the International Olympic Committee was sold at 1:00 a.m. Beijing time on February 12th, with a total of 500, each 99 US dollars, 5 per person, and the platform for issuing nWayPlay.
Bing dwen dwen NFT Bing dwen dwen, the largest increase in the number of ice pier pier in Beijing is the pin pin series of the ice cream pier of the Nordic joint 2022 combined (Nordic combined Beijing 2022) mascot, with a minimum price of $2000 and a maximum bid of $88888. Compared with the initial issue price, it soared nearly 1000 times
according to China Fund News
Jiang Tao told the Red Star capital bureau that in the future, digital collections may be issued for various types of events, which can not only promote the events, but also increase the significance of commemoration.
Internet giants rush into the layout
expert: different strategies should be adopted for different digital collections
Behind the popularity of digital collections, pan and Lin also pointed out to Red Star capital bureau that in the early stage of the rise, digital collections had some hype and price bubbles.
"This is a kind of property right authentication tool, and digital collections are the foundation of the transaction. Some buyers abandon the book to the end and don't like the artistic value of digital collections, but pay attention to its scarcity, which has become a speculation." Pan Helin said.
In this regard, Jiang Tao told the Red Star capital Bureau, "no matter which platform it is released on, we clearly tell users that speculation is not allowed. Like the transfer of whale detective, it is more to provide users with an opportunity to share with friends and family, which is also in line with the spirit of the Universiade. "
In addition to the whale detective under ant group mentioned above, according to incomplete statistics of Red Star capital Bureau, Tencent Holdings (00700. HK, hereinafter referred to as Tencent), JD group (09618. HK), Netease (09999. HK), BiliBili (09626. HK), xiaohongshu and other Internet enterprises have also entered this field for layout.
Tuju Xinda Securities Research Report
Take Tencent's magic core as an example. In addition to cooperating with major museums and museums, its digital collections are highly coordinated with Tencent's entertainment ecology and deeply tap the IP value.
For example, the animation "under one person", jointly produced by Penguin film and television and Tencent animation, is known as "the light of Guoman". In November 2021, magic core and Tencent animation released relevant digital collections, limited to 6000 pieces, 98 yuan / piece.
However, compared with other platforms, magic core does not open the transfer of digital products between users (including resale and secondary trading).
Red Star capital Bureau noted that at present, there is no unified consensus in the industry on whether digital collections can be traded again.
Some people think that the two trade will bring financial attributes to digital collections, and hype and price bubbles will follow. Another view is that if the digital collection cannot be traded again, its value cannot be well reflected.
"If secondary trading is prohibited, it can well eliminate the scarcity of speculation and make users pay more attention to the digital collection itself. However, the artistic value of some digital collections has also lost the opportunity of value rediscovery." Pan and Lin told Hongxing capital bureau that needed digital collections to have property rights, but it could not destroy the market of digital collections by bubbles and speculation.
Pan Helin believes that different strategies should be adopted for different digital collections. For real works of art, such as single digital paintings, secondary transactions can be liberalized to realize value. Other digital collections can prohibit secondary trading to prevent speculation.
digital economy behind the digital emblem
Chengdu, the host city of the Universiade, is building a new highland of China's digital economy
Pan Helin told the Red Star capital bureau that after making digital assets have property rights and uniqueness, through the incentive mode of property rights, it will encourage more content creation, which is very beneficial to the development of digital economy.
On January 12 this year, the State Council disclosed the notice on printing and distributing the 14th five year plan for digital economy development on the Chinese government website, and made public the 14th five year plan for digital economy development.
The above plan points out that by 2020, the added value of China's core industries of digital economy will account for 7.8% of China's gross domestic product (GDP); By 2025, the digital economy will move towards a period of comprehensive expansion, which will reach 10%.
Taking Chengdu, the host city of the Universiade, as an example, the blue book of China's urban digital economy index (2021) points out that the top six cities in China have reached the standard of first tier cities in digital economy, and their development level is far ahead. Among them, Chengdu ranks fourth in China, second only to Shanghai, Shenzhen and Beijing.
Pan Helin said that the launch of digital collections at the Universiade also reflects that Chengdu pays attention to using the Universiade to promote the development of digital economy industry, moreover, it also expands the diversified business operation of the Universiade IP, enriches the revenue channels of the Universiade with more digital surroundings, and broadens the ideas of business operation.
Red Star capital Bureau noted that in January 2022, the 14th five year plan for the development of digital cultural and creative industries in Chengdu (hereinafter referred to as the plan) was officially released. The plan proposes that Chengdu will build a 100 billion yuan digital cultural and creative industry cluster.
according to the plan, Chengdu's digital cultural and creative industries will be developed from seven key areas, including online literature, digital film and television, digital music, digital animation, digital art, e-games and equipment manufacturing.
In the field of digital art, Chengdu promotes the combination of digital art exhibition with public space and public facilities, smart tourism and urban complex, and promotes the digital transformation of museums, art galleries, libraries, cultural centers and other cultural and Expo venues.
The Red Star capital Bureau found that in addition to the two digital collections launched by the Universiade, in November 2021, Chengdu Museum also launched the 3D digital cultural creation "stone rhinoceros Zhenshui", the treasure of the town museum, which was limited to 10000 copies and sold out when it went online.
The two digital collections issued by the Universiade will undoubtedly boost the development of digital economy in Chengdu, which is building a new highland of China's digital economy.
For the digital economy industry itself, pan Helin believes that digital economy entering the "fast lane" will bring two opportunities. On the one hand, the digital industry has its own opportunities, including consumer electronics, communications, chip and other manufacturing industries, which have become the fastest-growing industries in China in the past decade; On the other hand, the digital economy enables the new demand brought by other traditional industries.
