In recent years, the trend of overweight Game track of mobile phone manufacturers has become more and more obvious. The reporter learned from the new product press conference held by Xiaomi group that a series of new products such as redmi K50 E-sports version / champion mobile phone and redmi E-sports router ax5400 were officially released and put on sale today.
The recently released report on China’s game industry in 2021 shows that the actual sales revenue of China’s game market in 2021 reached 296.513 billion yuan, of which mobile games are still the mainstream of China’s game market, accounting for 76.06%.
The high proportion of mobile game users has attracted mobile phone manufacturers to overweight this track. Relevant insiders said that, especially for the head brands, the market competition has entered the stage of competing for the stock. As the carrier terminal with the highest coverage of mobile games, it has become a trend to do some product derivatives and market segmentation in the direction of mobile games and E-sports.
Some experts said that at a time when the hardware gap is getting smaller and smaller, whoever can give priority to providing players with a better experience will be able to stand in the market. In terms of game experience, the software and hardware solutions and technologies that domestic mobile phone manufacturers can choose and provide have become more and more rich and diverse.
In this regard, Lu Weibing, partner of Xiaomi group and general manager of redmi brand, introduced that the redmi K50 E-sports version is equipped with Xiaolong 8 processor, adopts 120Hz high refresh rate OLED flexible straight screen, and the factory is equipped with the latest MIUI 13 system. In addition, Xiaomi also released the champion version jointly built by redmi and Mercedes AMG F1 team, and its fuselage integrates many automobile sports features.
