Luzhou Baijiu “one brother” officially changed to handsome!
On February 18, Yibin municipal Party committee and Yibin municipal government announced the decision on the adjustment of the main responsible comrades of Yibin Wuliangye Yibin Co.Ltd(000858) group (joint stock): General Manager Zeng Congqin will succeed Li Shuguang and officially take the helm of Wuliangye Yibin Co.Ltd(000858) .
According to relevant parties, the orderly handover of the “top leaders” of Wuliangye Yibin Co.Ltd(000858) group and Zeng Congqin taking over the “baton” of development will lead Wuliangye Yibin Co.Ltd(000858) to continue the good momentum of high-quality development and open a new stage of “accelerating” towards higher development goals.
It should be pointed out that Congqin has long served as the “head” of many departments in the field of economic development in Yibin City, and has also shown excellent ability in local economic development. He has the experience and strength to steer the “100 billion” super large state-owned enterprise ship Wuliangye Yibin Co.Ltd(000858) .
has served as deputy director of the Commission
According to Chuan Guan, Yibin municipal Party committee and government announced a major personnel adjustment decision for Wuliangye Yibin Co.Ltd(000858) group: Zeng Congqin was appointed secretary and chairman of the Party committee of Wuliangye Yibin Co.Ltd(000858) group and Secretary of the Party committee of Wuliangye Yibin Co.Ltd(000858) joint stock company, and nominated to remove him from the post of general manager of Wuliangye Yibin Co.Ltd(000858) group; Li Shuguang no longer served as secretary of the Party committee, member of the Party committee and chairman of the group, and nominated to remove him from the position of director of his Wuliangye Yibin Co.Ltd(000858) group and joint stock company.
In addition to the adjustment of the top leader, Zou Tao was appointed Deputy Secretary of the Party committee of Wuliangye Yibin Co.Ltd(000858) group and recommended as the general manager of the group; Jiang Wenge was appointed as the Deputy Secretary of the Party committee of Wuliangye Yibin Co.Ltd(000858) joint stock company, nominated as the vice chairman of the joint stock company, recommended as the general manager, and removed from his position as a member of the Party committee, deputy general manager and director of Wuliangye Yibin Co.Ltd(000858) group.
Meanwhile, on February 18, Wuliangye Yibin Co.Ltd(000858) (000858) also issued an announcement. On that day, the listed company had received relevant documents from Yibin municipal Party committee of the Communist Party of China; At the same time, we received the written resignation report submitted by director Li Shuguang, vice chairman Zou Tao and general manager. Due to job changes, Li Shuguang applied for resignation from the director of Wuliangye Yibin Co.Ltd(000858) joint stock company and relevant special committees under the board of directors, and Zou Tao applied for resignation from the director, vice chairman and general manager of the joint stock company.
After resignation, Li Shuguang and Zou Tao will no longer hold other positions in Wuliangye Yibin Co.Ltd(000858) joint stock company. And Wuliangye Yibin Co.Ltd(000858) also gave them high evaluation. During their tenure in the company, Li Shuguang and Zou Tao scrupulously performed their duties, were diligent and conscientious, had the courage to innovate and deepen reform in strategic planning, production and operation, marketing and other aspects, and made great contributions and outstanding achievements to the development of the company.
The “change of command” of Wuliangye Yibin Co.Ltd(000858) has long been expected. On January 15, 2022, the Standing Committee of the 13th Sichuan Provincial People’s Congress held its 32nd meeting, voted and approved the appointment and removal proposal proposed by the chairman’s meeting of the Standing Committee of the provincial people’s Congress to the standing Committee of the provincial people’s Congress, and appointed Li Shuguang, then chairman of Wuliangye Yibin Co.Ltd(000858) group, as the vice chairman of the Economic Committee of the 13th Sichuan Provincial People’s Congress.
For this new post, it was generally believed that after leading Wuliangye Yibin Co.Ltd(000858) “Second Entrepreneurship” to achieve historic results and enterprise development to a historic level, Li Shuguang would “retire with success”.
At present, the Chinese Baijiu industry is still in the long cycle of structural prosperity, and the “three concentration” has become a new normal for the dominant brands, the dominant capacity and the dominant producing areas. The leading enterprises and the famous liquor will continue to share the dividend of the structural boom and growth of the industry.
Some people believe that Wuliangye Yibin Co.Ltd(000858) has the bonus of consumption upgrading, the dividend policy of Sichuan to strengthen the world-class Baijiu industrial cluster, and the industrial dividend of Baijiu to the famous liquor industry. It is expected to continue to maintain a sound and fast development situation, and break new ground and go to a new level in the new round of high quality development.
take the helm for 5 years and start “secondary entrepreneurship”
Back on March 23, 2017, when the 96th national spring sugar and Wine Fair was opening in Chengdu, Yibin municipal Party committee and municipal government announced the decision on the same day that Li Shuguang, former deputy director of Sichuan Economic and Information Technology Commission, succeeded Tang Qiao as party secretary and chairman of Wuliangye Yibin Co.Ltd(000858) Group Co., Ltd., Wuliangye Yibin Co.Ltd(000858) joint stock company.
The Baijiu Baijiu cannot be mention in the same breath. The liquor industry’s “golden ten years” ended abruptly in 2012, and the industry entered the cold winter. The pressure of liquor enterprise reform was huge. The arrival of Li Shuguang is an arduous task and bears the heavy responsibility of leading Wuliangye Yibin Co.Ltd(000858) towards rejuvenation. At the beginning of taking over Wuliangye Yibin Co.Ltd(000858) , the sales revenue of Wuliangye Yibin Co.Ltd(000858) group in 2016 just exceeded 70 billion yuan, with a year-on-year increase of about 8%; Wuliangye Yibin Co.Ltd(000858) the operating revenue of listed companies was 24.54 billion yuan, a year-on-year increase of 13.32%, and the net profit was 6.785 billion yuan, a year-on-year increase of 9.85%.
At the beginning of 2017, Li Shuguang investigated 501, 503, 505, 511, 523 and other production workshops at the first time after taking office to understand the basic situation, production status, pit situation, basic management, etc. Nine days after taking office, Li Shuguang issued a 93 word thank-you letter, pointing out that “looking forward to the future, Wuliangye Yibin Co.Ltd(000858) a new journey has been started. During the 13th Five Year Plan period, it will span 100 billion steps and build two 10 billion platforms.”
After conducting in-depth research on the operation of Wuliangye Yibin Co.Ltd(000858) and the liquor market, in June 2017, at the representative work meeting of Wuliangye Yibin Co.Ltd(000858) brand operators, Li Shuguang publicly proposed for the first time the new journey of Wuliangye Yibin Co.Ltd(000858) “Second Entrepreneurship”, which will realize catch-up and leapfrog development through strategic innovation, brand innovation and marketing innovation, and strive to return to the brand Leading position in the market and market value.
New journey: namely “transformation and upgrading”, including product strategy reconstruction, marketing system reconstruction and brand value reconstruction; This is the “strategic layout”, from “assets to capital operation”; This is the innovation of mechanism and system, and the innovation of enterprise management system and market operation mechanism.
In the past few years of “secondary entrepreneurship”, Wuliangye Yibin Co.Ltd(000858) has carried out drastic reforms around products, channels, marketing system and other levels.
In terms of products, Wuliangye Yibin Co.Ltd(000858) main brand adheres to the “1 + 3” product system and establishes the Wuliangye Yibin Co.Ltd(000858) brand strategy of creating high-end, international and fashionable 52 degree crystal bottle Wuliangye Yibin Co.Ltd(000858) . In May 2019, the eighth generation classic Wuliangye Yibin Co.Ltd(000858) was officially launched and upgraded in terms of quality, packaging and anti-counterfeiting.
From the perspective of price positioning, the launch of the seventh generation collection classic Wuliangye Yibin Co.Ltd(000858) , the successful iteration of the eighth generation classic Wuliangye Yibin Co.Ltd(000858) , and the recent launch of the strategic ultra-high-end product “501 Wuliangye Yibin Co.Ltd(000858) ” have further enhanced the brand influence. Wuliangye Yibin Co.Ltd(000858) pointed out that the company successfully launched the eighth generation classic Wuliangye Yibin Co.Ltd(000858) , realized the successful iteration of the classic Wuliangye Yibin Co.Ltd(000858) , the market response was good, and the market price rose steadily, exceeding 1000 yuan.
In addition, Wuliangye Yibin Co.Ltd(000858) has made great efforts to “slim down” the series of wines. Over the past few years, Wuliangye Yibin Co.Ltd(000858) has greatly increased its scale by relying on the buyout underwriting and OEM mode (OEM production) of the series of wines, but it also makes the series of wines have many problems left over from history.
Since 2017, Wuliangye Yibin Co.Ltd(000858) has vigorously cleaned up and rectified its series of wines. At present, Wuliangye Yibin Co.Ltd(000858) series liquor has determined to focus on the “4 + 4” brand matrix, namely four national single products of wuliangchun, wuliangchun, wuliangtoutequ and Jianzhuang, as well as four regional single products of wuliangjia family, Baijiayan, youjiu and hot.
“economic expert” Zeng Congqin
As the “new leader” of Wuliangye Yibin Co.Ltd(000858) , Zeng Congqin was born in 1968. He has been deeply cultivated in the field of economic construction for a long time. The “economic expert” is one of the impression labels of the outside world.
According to the resume data, Zeng Congqin has a doctoral degree. His undergraduate, master’s and doctoral majors are economic management majors. He has received professional and systematic education in economics and management, and has a high level of economics. From 1988 to 2019, Zeng Congqin worked in Yibin for more than 30 years, successively serving as secretary of the township party committee, executive deputy county head, director of Yibin development and Reform Commission, Secretary of Cuiping District Party committee and Secretary of the Party Working Committee of Yibin Lingang national economic development zone.
From taking root in grass-roots villages and towns, to taking charge of the county and district, and then to taking charge of the National Economic Development Zone, the leadership ability of Qin to command the overall situation and coordinate all parties has been exercised and tested in practice, and accumulated rich experience for steering Wuliangye Yibin Co.Ltd(000858) This “100 billion” super large state-owned enterprise.
It should be pointed out that Congqin has long served as the “number one” of many departments in the field of economic development in Yibin City, and has also shown outstanding ability in local economic development. During his tenure as secretary of Cuiping District Party committee ( Wuliangye Yibin Co.Ltd(000858) group location), Cuiping District’s GDP increased by more than 10 billion yuan per year, ranking first in all districts and counties in southern Sichuan Economic Zone in terms of comprehensive strength, and was shortlisted as one of the “top ten counties” in Sichuan Province for ten consecutive years.
During his tenure as secretary of the Party Working Committee of Lingang Economic Development Zone, Zeng Congqin made remarkable achievements in promoting industrial development, introduced a number of key projects such as Contemporary Amperex Technology Co.Limited(300750) power battery production base, and promoted the construction of the world’s largest power battery production base; The comprehensive ranking of Lingang Economic Development Zone among 219 national economic development zones in China rose from 86 to 43, and was successfully approved as Yibin comprehensive bonded zone and national industry education integration demonstration zone. The Management Committee of the economic development zone was also rated as “the sixth collective of civil servants satisfied by the people of Sichuan Province” by the Sichuan provincial Party committee and the Sichuan provincial government.
In September 2019, Zeng Congqin served as Deputy Secretary of the Party committee and general manager of Wuliangye Yibin Co.Ltd(000858) group company, deputy secretary of the Party committee and chairman of the board of directors of the joint stock company. This job change enabled Zeng Congqin to successfully change his role from Party and government leaders to entrepreneurs and from newcomers to industry leaders, leading Wuliangye Yibin Co.Ltd(000858) to achieve leapfrog development.
In 2019, Wuliangye Yibin Co.Ltd(000858) group achieved new development with steady progress. The group’s sales revenue exceeded 100 billion, its core business indicators such as revenue, profit and tax continued to maintain a high growth in the industry, and its brand value reached record highs. As of September 2021, Wuliangye Yibin Co.Ltd(000858) joint stock company has achieved double-digit growth in revenue and net profit for 23 consecutive quarters, and the industrial scale and quality benefits of the main wine industry have jumped.
According to the third quarterly report of 2021, Wuliangye Yibin Co.Ltd(000858) listed companies’ current operating revenue has reached 49.72 billion yuan, a year-on-year increase of 17.01%; The net profit was 17.33 billion yuan, a year-on-year increase of 19.13%. In the capital market, the share price of Wuliangye Yibin Co.Ltd(000858) reached 354.61 yuan / share in February 2021, and the total market value once reached 1.38 trillion yuan.
Zeng Congqin said that Wuliangye Yibin Co.Ltd(000858) is in a critical period of transformational development, innovative development and leapfrog development. With the strong leadership of the provincial Party committee and provincial government, the municipal Party committee and municipal government and the care and support of all sectors of society, it will always adhere to the political requirements of “maintaining the core and administering the party strictly”, take integrity as the first criterion, and lead the high-quality development of enterprises with high-quality party construction.
Zeng Congqin stressed that Wuliangye Yibin Co.Ltd(000858) will always adhere to the strategic policy of “focusing on and strengthening the main business”, take accelerating development as the first priority, and continue to consolidate and strengthen the leading position of the industry; Always adhere to the enterprise spirit of “innovation and progress, always strive for the first”, take reform and innovation as the first driving force, and continuously stimulate the vitality and development momentum of the enterprise; Always adhere to the core concept of “people-oriented and serving the society”, take improving people’s livelihood as the first mission, and constantly create beauty for consumers, happiness for employees and good returns for investors; Always adhere to the work style of “seeking truth, pragmatism and excellence”, take team building as the first guarantee, vigorously create a strong atmosphere of “loyalty, clean responsibility, gratitude, contentment and struggle”, speed up the establishment of the world’s top 500 and strive to build a world-class enterprise, so as to make new and greater contributions to the acceleration of Yibin’s construction of a national regional central city of socialist modernization.
