The 2022 China ice and snow economic development index report (hereinafter referred to as the report) was released in Changchun, Jilin Province on the 17th. The report points out that the ice and snow economic effect of the Beijing Winter Olympics has never been released in China. It is expected that the development of China’s ice and snow tourism will continue to maintain a high-speed growth trend in 2022.
The report was released by the Key Laboratory of ice and snow tourism site equipment and intelligent service technology of Jilin University, which is the only ministerial Key Laboratory for ice and snow tourism research approved by the Ministry of culture and tourism of China. The report was also supported by experts from the Swiss National Tourism Administration, the Swiss GDI Institute, the Massachusetts Institute of technology, the Hong Kong Polytechnic University and other relevant institutions.
Focusing on the comprehensive perspective of industrial ecosystem, the report puts forward the “aircraft theory” of ice and snow economy with Chinese characteristics for the first time, and puts forward the index system to measure the development of China’s ice and snow economy on this basis, including 4 first-class indicators, 14 second-class indicators, 43 third-class indicators and 289 fourth-class indicators.
The so-called “aircraft theory” refers to taking ice and snow tourism as the basic carrier (fuselage), ice and snow sports as the guide (nose), ice and snow equipment and ice and snow culture as the two wings (wings), and other ice and snow related industries as the auxiliary (tail). The weights of each part are 40%, 25% and 35% respectively (25% of ice and snow equipment and 10% of ice and snow culture). The “tail” part is not included in the index calculation. The weight will be dynamically adjusted every year.
According to the report, since 2016, the fixed base index of China’s ice and snow economic development (compared with 2016) has been in a growing trend. Affected by the outbreak of covid-19 pneumonia, the index decreased from 163.87 in 2019 to 155.81 in 2020, then hit the bottom and rebounded, reaching a new high of 208.92 in 2021. In this process of change, ice and snow sports and ice and snow culture have made great contributions.
Xin benlu, director of the Key Laboratory of ice and snow tourism site equipment and intelligent service technology of Jilin University, believes that the demand upgrading brought by the increase of per capita income is the internal driving force to promote the rapid development of China’s ice and snow economy. At the same time, it is also inseparable from the external strategic opportunities brought by the Beijing Winter Olympics.
Chinese officials have proposed that the biggest purpose of hosting the Winter Olympics is to promote 300 million people to participate in ice and snow sports. The report points out that China’s hosting of the Winter Olympics has promoted the integrated development of sports competition, fitness and leisure, sports training and cultural experience, and gradually solved the problems existing in China’s strong competitive sports, weak mass sports and other ice and snow sports and ice and snow tourism.
The report believes that during the 14th Five Year Plan period, China will focus on the regions rich in ice and snow resources in the northeast, North and northwest, and establish an ice and snow economic system with domestic demand as the leading force and external demand as the auxiliary force. China’s ice and snow economy will be characterized by mutual penetration, extension and connection with other industries, give birth to a variety of new ice and snow products and services, and form a rich connotation of industrial integration. (end)
