On February 17, lantu automobile announced its official entry into the European market and landed in Norway for the first time. In June this year, lantu free will be officially unveiled in Oslo, Norway. The first lantu overseas flagship store is located in Oslo, the capital of Norway. Lantu free will be delivered to Norwegian users in the fourth quarter of this year.
Norway has a long and narrow territory from north to south. More than half of its land area is mountainous areas higher than 500 meters above sea level. Medium and large SUVs with abundant power, larger size and good passing capacity are favored by local consumers. Lantu free was officially listed in China in June 2021. It is the only electric SUV with pure electric and extended range electric dual power layout in the industry On January 19, 2022, lantu free won the “five-star” evaluation of C-NCAP test with a comprehensive score rate of 92.3%, becoming the first comprehensive score of Chinese brand new energy models.
It is reported that according to the consumer demand, regulatory requirements and market environment of Norway and other European countries, lantu automobile has been developing and testing corresponding products at the same time, so as to better meet European users.
Lantu’s strategic plan to quickly start overseas market expansion stems from the strength of Dongfeng Group in distributing global resources. Lantu overseas mode adopts the form of cooperation with China Dongfeng Automobile Co.Ltd(600006) Industrial Import and Export Co., Ltd. China Dongfeng Automobile Co.Ltd(600006) Industrial Import and Export Co., Ltd. is the first foreign trade company approved by the state in China’s automobile industry, and its export trade business covers more than 100 countries and regions such as Eastern Europe, Southeast Asia, the Middle East, Africa and South America. On the day of announcing its entry into the European market, lantu automobile and China Dongfeng Automobile Co.Ltd(600006) industry import and Export Co., Ltd. officially signed an agreement in Wuhan.
Lantu automobile said that officially entering the Norwegian market is the first step for lantu to go to the European market. In 2022, lantu will gradually improve its sales and service network in the Norwegian market. In the future, lantu will successively enter other European countries and gradually enrich its product layout in Europe.
