Launch the “four brands”, build the “five centers”, and build the “city of E-sports”… Now, Shanghai shows a new business card for development – design.
On February 17, the Shanghai Municipal Economic and Information Technology Commission and other departments officially issued several opinions on building Shanghai into a world-class “design capital” (hereinafter referred to as the “opinions”).
On the same day, the promotion conference of building Shanghai into a world-class “city of design” was held in Shanghai. Gong, deputy secretary of the CPC Shanghai Municipal Committee and mayor of Shanghai, was pressing the start button, marking the opening of a new chapter in the construction of a world-class “city of design”.
goal: by 2025, the total output of the creative and design industry will exceed 2 trillion yuan
Since Shanghai joined the United Nations “Creative Cities Network” in 2010, the construction of the “city of design” has achieved remarkable results, and the creative and design industries have flourished. The total output in 2021 exceeded 1.2 trillion yuan, with a growth rate of nearly 20%.
Entering a new development stage, Shanghai is benchmarking against the world’s top cities, strengthening the connection between the creative design industry and the national strategy, improving the industrial development level, and accelerating the building of the Shanghai model of “design innovative city”.
According to the opinions, by 2025, Shanghai will basically build a “city of design” with prosperous design industry, excellent brand, active ecology and strong atmosphere. Industrial design, architectural design and fashion design resonate with the international same frequency. Digital design and service design remain in the lead in China. The total output of creative and design industries maintains an average annual double-digit growth, exceeding 2 trillion yuan by 2025. By 2030, Shanghai will further enhance its international competitiveness and reputation and build itself into a world-class “city of design”.
support the listing and financing of qualified design enterprises
To drive industrial innovation and development with design and realize the mutual empowerment of design and industrial development is a driving force for the construction of Shanghai’s design capital.
The opinion proposes to empower leading industries, lead key industries and strengthen industrial services.
— strengthen the design of integrated circuits such as high-end processors, memories and image processors, focus on the design of products and technologies such as biomedicine and medical devices, and break through the design of artificial intelligence core algorithms such as super large-scale general models and computing frameworks.
— promote the overall improvement of the design capability of electronic information, life and health, automobile, high-end equipment, new materials and other industries, focus on new energy and intelligent networked automobile, aerospace, marine engineering, energy conservation and environmental protection, software and information services, intelligent terminals, and strengthen the design innovation capability and system integration capability of key core links.
To this end, Shanghai will mobilize all forces: encourage the branding and large-scale operation of state-owned design institutes, and the specialized and new development of small and medium-sized design enterprises. Promote large enterprises to establish design and research institutes, and small and medium-sized enterprises to establish design centers or design departments. Encourage multinational enterprises and brand enterprises to set up design centers in Shanghai to ensure the demand for project land and office space.
At the same time, Shanghai will also take advantage of financial support. The opinions proposed that social capital should be encouraged to establish design industry funds; Encourage banks and other financial institutions to provide characteristic services for design enterprises and carry out mortgage (pledge) loan business such as intellectual property rights and usufruct; Encourage guarantee institutions to set up special guarantee varieties for the design industry; Support qualified design enterprises to go public for financing and issue bonds.
Hillhouse established the design industry fund
The reporter learned that in the next step, Shanghai will build a core area of the “city of design” and create a number of characteristic demonstration areas of the “city of design”. Gather design forces around industrial clusters such as Jiading automobile, Songjiang intelligent equipment, Qingpu digital economy, Fengxian beauty and health, Nanhui leading industry, Putuo digital advertising, Changxing marine engineering equipment, etc.
At the above-mentioned meeting, a number of creative design and fashion consumer goods industry projects were launched. In terms of design achievements, the “Shanghai Design 100 +” launch declaration will become a centralized display and promotion platform for the design to “drive industrial innovation, create urban space, optimize public services, light up a better life and jointly build a city brand”.
In terms of financial elements, Gaoling established the design industry fund and Fosun established the fashion consumption industry fund.
In terms of international brands, Volvo design center is located in Jiading and Jill sound is located in Jing’an.
In terms of park layout, SMG creative video base is located in Putuo, Dobe digital fashion center Luozi Hongqiao, and Lin Qingxuan design and intelligent manufacturing base is rooted in Songjiang.
all parties in Shanghai responded positively to
Aiming at the construction of “design capital”, all parties in Shanghai responded positively.
Tongji University said it would be committed to “artificial intelligence + design creativity” and create a first-class discipline group of “innovative design and intelligent manufacturing”.
Donghua University said that it will train more fashion science and technology talents for the future, base itself on the cutting-edge of science and technology, and draw the blueprint of Shanghai’s design capital with colors and numbers.
Jing’an District of Shanghai said that it would fully support the implementation of Shanghai Design Week in Jing’an and focus on building a “demonstration area of the city of design”.
Saic Motor Corporation Limited(600104) said it would strive to become the leader of intelligent networked vehicles and add glory to the “made in Shanghai brand”. Arcplus Group Plc(600629) said it would practice green and low-carbon, focus on digital empowerment, design readable buildings and build a city with temperature.
According to the above meeting arrangement, from February 17 to 18, Shanghai will also hold three summit forums with the topics of “construction of Shanghai Design Capital”, “design to create dynamic urban space” and “design driven industrial innovation and development”. At that time, the new ten-year plan of Shanghai Design Week will be released, and strategic cooperation and co creation agreements will be signed.
