The preparation and disclosure of annual reports of Listed Companies in 2021 are starting one after another. According to the reporter’s incomplete statistics, last year, with the support of supervision and encouragement, some science and Innovation Board companies released the 2020 annual report of “short video” in the official channels of enterprises and the Shanghai e interactive sector. For example, Suzhou Tztek Technology Co.Ltd(688003) , Shanghai Medicilon Inc(688202) , Shanghai Junshi Biosciences Co.Ltd(688180) , Cathay Biotech Inc(688065) and other wechat video number works of the company show the company’s business performance, corporate governance, R & D achievements and other important information in a novel and lively way in the form of animation, with good communication effect.
This year, some Sci-tech Innovation Board companies will also disclose their respective strengths in the video innovation in the 2021 annual report, or use the third-party business intelligence (BI) system, or give full play to the technical ability of the enterprise’s own mixed reality Department (MR). Some also began to explore new display forms such as live explanation and vertical video, and constantly promote the new brilliance of information disclosure methods such as video annual report.
the disclosure form of annual report tends to be diversified
It is reported that in order to improve the comprehensibility of the contents of the annual report and help investors have a three-dimensional and in-depth understanding of the company, the business department of Shanghai Stock Exchange encourages listed companies to use diversified communication carriers for flexible interpretation of the annual report. At the same time, it is required to keep the inside information confidential, and the information shall not exceed the scope of public disclosure. It is prohibited to mislead investors by rubbing hot spots, speculation concepts and exaggerating major events.
In the questionnaire of 28 Sci-tech Innovation Board companies received by the reporter of the securities times, 9 companies have added visual “one picture” disclosure in the 2020 annual report, 6 companies have added “picture + short video” disclosure, and many companies have tried the visual disclosure of semi annual and third quarterly reports, including the annual report. For the 2021 annual report, 19 companies said they would continue or try to display the annual report in pictures and videos for the first time.
The 28 sample undergraduate board companies participating in the survey are mainly concentrated in Beijing, Jiangsu and Shanghai. Among them, 9 companies will be listed in 2019, 13 companies will be listed in 2020, and the other 6 will land on the science and Innovation Board Market in 2021. The vast majority of companies expressed their willingness to actively adapt to the changing needs of the mobile digital reading era and actively plan the interpretation and release of pictures and videos.
The company has rich experience in AR technology and 68mr technology, which means that the company has rich experience in AR and 68mr technology. Now coordinate the technical personnel of the Department to discuss the content and form of the video annual report. The 2021 annual report may be interpreted and prepared in the form of short video while the traditional annual report is disclosed in combination with Mr technical means. Suzhou Tztek Technology Co.Ltd(688003) said that after trying the annual report of Mg animation + live video in 2020, the company is also exploring other forms, such as live explanation video, vertical video and other innovative display forms. Advanced Micro-Fabrication Equipment Inc.China(688012) said that the company will adopt a more beautiful presentation, increase and strengthen the ESG information disclosure of the 2021 annual report, and make it easier for investors to understand the company’s business progress through one picture reading, video interpretation and other forms.
video annual report conforms to the general trend
According to youkechuang board, due to the strong professionalism of the industry, it hopes to popularize industry knowledge to the market by means of images, videos and other visual means; If time permits and the operation is not too complicated, I will actively try. Some companies also pointed out that due to the epidemic situation, the collection of some video materials has been affected, and innovation will not be carried out this year.
In the process of visual annual report entering the “home of ordinary people”, what factors have played a major role in promoting it?
“It’s hard to understand what satellite remote sensing is and what it can do. The annual report can make the boring content vivid by changing the traditional text or a picture into dynamic video publicity.” Piesat Information Technology Co.Ltd(688066) the relevant person in charge told reporters that this can also enable enterprises to deliver richer information in a shorter time and popularize science in the industry, which can be described as killing many birds with one stone.
Beijing Tieke Shougang Railway-Tech Co.Ltd(688569) said that the current 5g and broadband high-speed networking make it more and more convenient to obtain video information and more popular with the audience. The video report disclosure of listed companies will be the future trend; Giantec Semiconductor Corporation(688123) believes that with the increase of the number of listed companies, it is more necessary to save the time and cost for investors to obtain information. The production and release of reports in multiple forms and easy to read and understand is also a driving force of market forces; Beijing Kawin Technology Share-Holding Co.Ltd(688687) said that the annual report of listed companies is a major influence information for investors to make value judgments and investment decisions. Visualization is the general trend to meet the differentiated reading needs of the digital age, and “investor demand” is the core driving factor.
The company believes that the CSRC, Shanghai Stock Exchange and other regulatory authorities keep pace with the times, continue to advocate best practices, encourage mutual learning and innovative disclosure methods among listed companies, which will help to improve the effectiveness of information disclosure and better protect the legitimate rights and interests of investors.
