In the first month of 2021, a number of mainstream listed auto companies ushered in a "good start" in sales. Among the 15 auto enterprises counted by the financial Associated Press, 10 auto enterprises achieved year-on-year sales growth in January, accounting for two-thirds. At the same time, the new energy vehicle market is still booming. Eight auto enterprises including Dongfeng Group, Guangzhou Automobile Group Co.Ltd(601238) , Geely Automobile, Byd Company Limited(002594) , Chongqing Sokon Industry Group Stock Co.Ltd(601127) , Xiaopeng automobile, ideal automobile and Lifan Technology(Group)Co.Ltd(601777) have achieved three digit year-on-year growth.
"With the gradual strengthening of production and batch sales in the past few months, the overall market supply shows a warming trend. All manufacturers actively welcome the 'good start' of the new year. In particular, the terminal promotion continues to shrink significantly to November after July 2021. The promotion starts to increase slightly in December, resulting in the continuous strengthening of retail sales." Cui Dongshu, Secretary General of the Federation, said.
new energy vehicles continue to be popular
New energy vehicles are still an important bright spot in the sales growth of most auto enterprises, especially in their own brands. Among them, Byd Company Limited(002594) "ride on the dust". In the overall sales of 95400 vehicles in January, the number of new energy vehicles reached 93200, up 367.7% year-on-year. Thus, Byd Company Limited(002594) ranked among the top ten in the narrow passenger car retail sales ranking released by the passenger Federation for the first time, and exceeded Great Wall Motor Company Limited(601633) among independent brands, ranking third.
Another noteworthy is Geely Automobile. Although Geely's auto sales fell by 6.36% in January due to supply chain problems, its new energy vehicle sales in the current period were 17800, with a year-on-year increase of 534.07%. In the past, Geely Automobile slightly lagged behind in the performance of new energy vehicles. After technical accumulation and strategic adjustment in recent years, Geely Automobile has gradually moved on the right track, forming a situation in which Geely, krypton, geometry and Ruilan have both power exchange and pure electricity. Among them, the high-end brand krypton delivered 2530 vehicles in January.
At the same time, Saic Motor Corporation Limited(600104) , Guangzhou Automobile Group Co.Ltd(601238) and the three "national teams" of Dongfeng Group also have a good performance in the new energy market. In the field of independent brands, SAIC passenger car new energy sales reached 16000 in January, a year-on-year increase of 22.6%; GAC ea'an also reached 16000, a year-on-year increase of 117.93%; Landu, a high-end brand of Dongfeng Group, completed the delivery of 1553 vehicles in January.
In addition, Great Wall Motor Company Limited(601633) , Anhui Jianghuai Automobile Group Corp.Ltd(600418) , Chongqing Sokon Industry Group Stock Co.Ltd(601127) , BAIC new energy and Lifan Technology(Group)Co.Ltd(601777) all achieved sales growth of new energy vehicles; The delivery volume of Xiaopeng automobile and ideal automobile, a new force in car making, has exceeded 10000; Among the mainstream joint venture brands, the sales of North South Volkswagen and SAIC GM in January were 13600 and 4249 respectively, and the electric transformation strategy has achieved initial results.
The performance of several auto companies has jointly promoted the growth of the new energy vehicle market. From the perspective of the overall market, according to the data of the passenger Federation, the retail sales of Shanxi Guoxin Energy Corporation Limited(600617) passenger cars reached 347000 in mid January, a year-on-year increase of 132.0%.
uneven performance of joint venture brands
Compared with the outstanding performance of independent brands in new energy vehicles, the joint venture brands of major groups have experienced changes. According to the data of the passenger Federation, the retail sales of mainstream joint venture brands in January was 860000, a year-on-year decrease of 17%, of which the retail share of Japanese brands was 19.2%, a year-on-year decrease of 2.2 percentage points; German Department 23.5%, down year on year
Decreased by 2.3 percentage points; The US Department was 8.2%, a year-on-year decrease of 1.2 percentage points; The legal system increased by 0.1 percentage points.
The local sporadic epidemic had an impact on the production rhythm of mega cities such as Tianjin and restrained the increment of production and marketing. Among them, FAW Group showed a year-on-year decline of 25.91% in January, and the production of FAW Toyota and FAW Volkswagen were affected by the epidemic.
Despite the impact of the epidemic, with the continuous improvement of chip supply, German and Japanese brands have shown signs of recovery. Among them, SAIC Volkswagen increased by 51.69% year-on-year in January, GAC Toyota increased by 11.25% year-on-year, and Dongfeng Infiniti, with a small base, soared by 446.11%. In addition, Dongfeng Nissan / Qichen, Dongfeng Honda and GAC Honda also achieved small growth, while GAC Mitsubishi experienced a decline in sales.
The performance of American brands in January was not satisfactory. Among them, the sales volume of SAIC GM in January decreased by 15.43% year-on-year; Changan Ford and GAC Fick decreased by 17.48% and 31.06% respectively year-on-year.
As a legal brand that has fallen to the bottom, it began to rebound from the bottom last year. DPCA sold 13000 vehicles in January, with a year-on-year increase of 85.01%, and was exposed to the adjustment strategy of "two rooms and one living room" in China, that is, DPCA retained as a production base and maintained the existing share ratio; Among its two major brands, Dongfeng Peugeot is dominated by the French side, increasing its capital and shares to 75%; Dongfeng Citroen, led by China, increased its capital and shares to 75%.
It is worth mentioning that during the statistics, the reporter found that due to the fact that the inventory of some auto enterprises in the first three quarters of last year was close to the safety inventory, they began to make up the inventory quickly after the supply chain shortage gradually recovered, resulting in a large gap between the data provided by some auto enterprises in the production and marketing express and the terminal retail data.
"Some traditional auto companies lowered their expectations for 2021 due to the impact of chips, and the resources of undelivered orders were transferred to the first quarter of 2022, so the efforts to ensure a good start and ensure delivery will be effective in the first quarter." Cui Dongshu analyzed that.
