“In February 10th, Bing dwen dwen came to the Gong Mei mansion with my friends to make an appointment. Now,” ice pier pier “has caused me trouble.” wherever I go, I am asked. ” In February 15th, Bing dwen dwen building was carried out by a lady carrying 20 centimeters of 192 yuan “stuffed pier” plush toys. Wangfujing Group Co.Ltd(600859)
Bing dwen dwen, Bing dwen dwen, was born in February 4th. The ice panda’s “ice pier pier” was wearing the ice crystal shell. It went beyond Disney’s new IP Ling Na bell to become a “top stream” hot country. The ice products such as badges, insulation cups, blind boxes, key chains and other peripheral products were also sold out. With the Bing dwen dwen of the Winter Olympic Games in Beijing, the licensed products of the Winter Olympics were also selling well. The China Times reporter visited Beijing in February 14th to find out that many official franchised retail outlets found that after the panic buying, there were not many commodities sold, mostly precious metals and ceramic products.
In recent years, cultural and creative products have become a new generation of consumer outlet. After the cultural and creative head brand cultural and creative circle in the Forbidden City, it has attracted more and more enterprises and operators to join, and the practicability and artistry of cultural and creative products have been significantly improved. Nowadays, China’s Bing dwen dwen, which is popular in the “broken circle”, has become a new culture IP, and it also brings new inspiration to Wen Chuang products and Wen Chuang economy.
“Bing dwen dwen” with winter winter products
Li Wenya (a pseudonym), whose hometown is Zhangjiakou, Hebei Province, began collecting products related to the Winter Olympics very early. On the day of Bing dwen dwen Winter Olympic Games in Beijing, he was drying out a collection of Winter Olympic Games in the circle of friends, and gave a special feature to the “ice pier pier” which he had bought.
Li Wenya, who is keen on collecting badges, told the Huaxia times, Bing dwen dwen Bing dwen dwen, I bought a 78 original badge from the cattle’s hands from 200 yuan to 400 yuan, and now it has risen to more than 800 yuan. I didn’t want to buy high price at that time. I thought that the Winter Olympics might be good, and I didn’t buy high prices, so that the cattle had to smash their hands. It’s very high. The key is that you can’t buy it. “
On February 15, during the Lantern Festival, Wangfujing Group Co.Ltd(600859) street was crowded with people. The busiest place was Gongmei building, the official flagship store of 2022 licensed commodities in Beijing. A loud speaker was playing at the entrance in front of the door, “please keep a distance of one meter. There is no pre-sale today. Please pay attention to your safety”; Shuey Rhon Rhon Bing dwen dwen, “and the other entrance is posted,” this is the February 9th and 10 ice pier pier, snow Rong Rong payment channel.
The Shuey Rhon Rhon products are bing dwen dwen products on the first floor of the Gong Mei building. They sell the postcards and stamps sold in the ice pier and snow Rong, which are priced at more than 300 yuan.
Bing dwen dwen Shuey Rhon Rhon, the silver medal of the 2022 Olympic Winter Games in Beijing, which was priced at 898 yuan, was panic buying. The reporter saw that many people chose to buy one without asking the price. The relevant staff of Beijing Wangfujing Group Co.Ltd(600859) Gongmei building told our reporter, “the circulation of this badge is small. Only 2022 pieces are issued, corresponding to 2022. At present, it is only sold in Gongmei building.”
In the front door, Xidan shopping mall, Beijing Book Building and other official licensed commodity retail stores in Beijing 2022 visited by the reporter, there are not many commodities on sale because many commodities have been “swept away”. Empty shelves can be seen at the front door of the store. Bing dwen dwen said: “(stuffed toys) are out of stock, and now the empty space is all winter (Olympic Winter related products). By the end of February, there will be some badges, badges and stuffed toys until April.
online pre-sale hot
The pre-sale of Winter Olympic licensed products online is also very hot.
Bing dwen dwen flash sale, you can pay attention to the official website, try to rush to buy every day, and now there are no stores in the warehouse. Which retail stores are now doing this? “The former front door staff also said that the plush toys (ice piers) were all sold to 2000 yuan by cattle, indicating that the physical stores were not available, but they could not fire them whenever they had goods. Now the production of plush toys is to “repay” the official website.
Bing dwen dwen, Bing dwen dwen, Bing dwen dwen Bing dwen dwen, Bing dwen dwen, badge, ice cream pier, soft porcelain fridge, ice pier pier, ceramic badge, ice pier pier, and sports badge, are sold in advance, each ID limited to 2-3 pieces, and shipped 30 days or 45 days after payment. The Tmall official flagship store is also available for sale. Take Bing dwen dwen as an example, the price is 118 yuan, and the shipment is within 45 days after payment. Each ID is restricted to 3 pieces, and 1000 points are sold at every point in February 16th. At present, sales are more than 80 thousand.
The reporter of Huaxia times learned from tmall that from February 1 to February 12, the official flagship store of tmall Olympic had nearly 100 million visitors, and the number of consumers entering the store every day for three consecutive days increased by one million. 86% of Bing dwen dwen products are related to the ice products.
In addition, according to the information provided by tmall, as a licensed commemorative commodity officially cooperated by the organizing committee, the sales of smart speakers for the 2022 Winter Olympic Games in Beijing increased 100 times compared with a month ago. The ice Bing dwen dwen Tmall Bing dwen dwen is a new design team from the Beijing Winter Olympic torch flare. Its appearance includes the Winter Olympic mascot, the ice pier, the Winter Olympic torch, the Winter Olympic Games, the snow and the Winter Olympic elements.
Bing dwen dwen Bing dwen dwen, Jinjiang, Hengsheng Toys Co., Ltd., Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) (002878.SZ) and Nantong Golden Phoenix craft toys Manufacturing Co., Ltd., the ice shell of the ice pier pier is produced by Zhongsheng silicone rubber products Co., Ltd. (hereinafter referred to as “Zhongsheng silica gel”). The total number of manufacturers is three. Jinjiang Hengsheng Bing dwen dwen has increased 500 thousand orders, and the Sheng silicone has received 200 thousand orders of silica gel shells in February 4th.
is the spring of cultural and creative economy coming?
Bing dwen dwen, a popular product of Beijing Olympic Winter Games, is popular and out of stock, which also inspires the creative industry and the economy.
According to the reporter, before 2014, the attention of China’s cultural and creative track was very low, and most companies were based on the periphery. After the cultural and creative circle of the Forbidden City, the cultural and creative track was concerned by many companies, and there were many related start-up companies. At present, the Museum Cultural and creative products led by the Forbidden City belong to the head of the cultural and creative track.
According to the data of the National Bureau of statistics, the added value of China’s cultural and related industries increased from 2.73 trillion yuan to 4.38 trillion yuan from 2015 to 2019, with a compound annual growth rate of 12.58%. Among them, cultural and creative products, especially those integrated into traditional cultures such as museum collections, IP and intangible cultural heritage, have been widely welcomed by young consumers in recent years. The categories of cultural and creative products have been expanding from stationery, food and beverage to make-up clothing, promoting the rapid development of the industry.
According to the data of the industry’s leading brand Forbidden City Cultural and creative, the revenue of the Forbidden City Cultural and creative exceeded 1.5 billion yuan in 2017, higher than the ticket revenue of the museum.
Zhu Zhu, chief analyst of new consumption of Huaxin securities media, pointed out to Huaxia times, Bing dwen dwen Bing dwen dwen Bing dwen dwen Bing dwen dwen IP is a mascot of the Winter Olympic Games. It is a memorial medium. Its value lies in the significance behind it. The ice pier pier is accompanied by the Winter Olympic Games. The opening of the Winter Olympic Games also gives the value of IP of the ice pier pier. And then the public touts the ice pier pier, and indirectly expresses the support and concern for the Winter Olympic Games.
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The staff of Beijing Book Building also confirmed this, she told our reporter, Bing dwen dwen, “in October 2019, we began selling the Winter Olympic licensed products. The sales volume was not high at that time, and many people bought the ice dragon pier for more than 1 years. They didn’t know what it was. The Winter Olympics began and the shops began to be rob, whether they were expensive or cheap, and the products with mascots were sold very quickly.”
Despite the popularity of the Imperial Palace literature, many products make complaints about consumers.
\u3000\u3000 “There is no contradiction between cultural innovation and manual operation. The development of the surrounding areas of cultural innovation is also a new consumption that is concerned with the supply of high-quality content and the changes of users’ generations. The love of the new generation for the surrounding areas of cultural innovation is, first, the promotion of the national culture; second, a substitute for ‘social currency’ for the new generation of people. Based on the above two points, it will continue to promote the sustainable development of the cultural innovation industry;” Zhu Zhu also believes that the development of any industry needs to be constantly revised, and the cultural and creative industry is no exception. It needs to be considered from the aspects of production, innovation and content value.
Zhu Zhu also analyzed that the development of China’s cultural and creative industries is a branch of the goal of building a cultural power. Guochao culture and the needs of new generation users are superimposed with the improvement of high-quality supply. Multi-dimensional resonance is expected to promote the positive development of China’s cultural and creative industries; Bing dwen dwen with the Winter Olympics also shows that there are potential commercial values around the cultural revolution around important events.
