■ Zhang Guangjian, Zhang shunpeng
The “2022 national online annual goods Festival” held by e-commerce and related enterprises under the joint guidance of the Ministry of Commerce and relevant national ministries and commissions has been successfully concluded. During this year’s national online New Year’s festival, the Guangdong Provincial Department of Commerce, with the theme of “green, smart and invigorating agriculture”, jointly organized with multiple departments the “better Guangdong products, better Guangdong shopping” – a special event of the 2022 national online New Year’s festival in Guangdong, which jointly created an online shopping spree benefiting the whole people and ushered in a “good start” in consumption. Relevant data show that during this year’s online Spring Festival, Guangdong ranks first in terms of purchasing power and strength in China.
According to the Guangdong Provincial Department of Commerce, in order to ensure the “careful organization, selection of goods and fine services” of the online New Year Festival, Guangdong has selected influential e-commerce platforms, brand enterprises and industry business associations in the province, and guided enterprises to launch preferential measures for different levels and different consumer groups. During the “annual shopping mall” and “Taomei shopping mall” e-commerce Festival, more than 200 kinds of discount schemes such as “Tianmei shopping mall” and “Taomei shopping mall” will be launched, including the “annual shopping mall”, “Taomei shopping mall” and “Taomei shopping mall”. During the “annual shopping mall”, “Taomei shopping mall” and “Hongpin shopping mall”, it will be preferred.
During the new year’s festival, Guangdong guided local cities to carry out online New Year’s promotion activities such as “cloud flower market”, “new year opening day”, “cloud last year’s dinner” and “New Year’s wonderful tour” in accordance with the requirements of “unified time and unified logo”, so as to meet the diversified and characteristic needs of the people during the Spring Festival.
With the theme of “bringing goods from all over the world, bringing goods from all over the world”, Guangzhou integrates the strength of the city’s government departments, industry associations, e-commerce enterprises, supermarkets and catering to create a large-scale Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated consumption promotion activity with the participation of the whole city and the whole scene, and leads the people of the whole country to “wonderful”, “wonderful” and “travel” in Guangzhou Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , so as to activate the consumption market of the Spring Festival, Help cultivate and build international consumption centers.
Taking advantage of the opportunity of the online New Year Festival and combining local characteristics, Shantou focuses on famous and special products to help revitalize the countryside. By holding the live broadcast New Year Festival of good goods in Chaoshan, Shantou promotes the culture of good goods, good food and good food in Chaoshan; Zhaoqing actively organized the city’s supermarkets, e-commerce enterprises, characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) sales enterprises and other Wuxi Online Offline Communication Information Technology Co.Ltd(300959) to carry out theme promotion, and provided free distribution services to facilitate citizens’ purchase of new year goods.
During the online New Year Festival, the relevant government departments in Guangdong worked together to “build a good platform”, and what new “playing methods” do the major e-commerce platforms have to “sing a good play”? As a well-known Chinese brand selling e-commerce growing up in Guangzhou, vipshop’s Spring Festival special sale Festival, super V member day, Beauty Festival, selected major brand day and “Spring Festival does not close” and other activities were launched in turn during the Spring Festival, bringing consumers a new year’s experience. The Guangzhou Business Bureau, which is linked by vip.com, has sent Guangzhou’s citizens new tickets for consumption in the spring of 20 million yuan through the Guangzhou business WeChat official account, Sui Kang Xiao program, Sui Hao Hao APP and vip.com APP, special sales procedures and web terminals, which further ignited the enthusiasm for consumption.
In order to help Guangzhou time-honored brands break through the encirclement in the field of e-commerce, vipshop signed a cooperation agreement with Guangzhou guangfutong Information Technology Co., Ltd. the two sides combined their own resources and advantages to jointly build Guangzhou specialty Museum, aiming to carry forward the national independent brand and promote the protection, inheritance, innovation and revitalization of time-honored brands and intangible cultural heritage. Through the double cycle of brand display and online sales Double promotion mode, so that old brands glow with new vitality.
“As the world’s largest special sale platform, vipshop has always focused on good brands, good goods, good prices and good quality, constantly bringing consumers the ultimate service experience and moving forward on the road of high-quality development.” Vipshop official said.
It is also a local e-commerce enterprise rooted in Guangzhou. During the New Year Festival, peanut diary carefully created a colorful new year purchase feast for consumers in combination with the new year consumption scene of “hoarding + rejuvenation + gift giving + Spring Festival family banquet”. For remote areas, the platform also launched a “single package mail” welfare zone, so that consumers in remote areas who are not “loved” by logistics can easily buy new year goods online without leaving home.
It is reported that this year is the second time in a row that peanut diaries have been invited to participate in the “national online New Year Festival”. According to the data, the sales of the peanut diary platform of the “online annual goods Festival” increased by more than 15% year-on-year, and the customer unit price increased by more than 10% year-on-year. In terms of categories, the sales of food, mother and baby and clothing all achieved double-digit growth. Among them, affected by the rain and snow weather of the Spring Festival and other factors, warm winter appliances were also purchased by many consumers, and the sales increased by nearly five times.
He Shiquan, co-founder of peanut diary, said that as a part of the digital economy, peanut diary will innovate ways and explore ideas, make rational use of new technologies such as cloud computing, big data and artificial intelligence, continuously improve the service experience of e-commerce platform, meet the personalized needs of more consumers, including annual consumption and daily consumption, and further release the vitality of consumption, Promote consumption upgrading.
