Siniperca chuatsi is a traditional delicacy from Huangshan, Anhui Province. It smells smelly but tastes fragrant. Surrounding this fish, not only the catering industry, but also the local financial institutions in Anhui have developed a financial product called “mandarin fish loan”. How much Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) does a smelly mandarin fish bring behind it?
Zhong Shaohua is the non heritage inheritor of Huizhou mandarin fish, with more than 30 years of experience in making mandarin fish. For pickled mandarin fish, Zhong Shaohua has three magic weapons: pebbles in Xin’anjiang, salt and cedar barrel.
There are three criteria for a successful pickled mandarin fish: first, the brine of the pickled mandarin fish is thick; Secondly, the “smell” of fish is appropriate; In appearance, the fish’s eyes should be red and the meat should be firm. The finger touching the fish can immediately rebound and return to its original state. Only when the pickled fish meets these three points at the same time will Zhong Shaohua start cooking.
Put the rapeseed oil into the pot, heat the oil to 60-70%, put the prepared streaky pork into the pot, and then add ginger, garlic and dried pepper. All kinds of condiments fuse under the catalysis of high temperature, emitting bursts of aroma. At this time, put the smelly mandarin fish into the pot.
After the soup boils, cover the pot, turn to low heat and simmer slowly for 15 minutes, and collect the juice in high fire before leaving the pot. The cooked mandarin fish is as white as garlic, and the bones are red inside. Finally, the bones can be separated, and the whole bone can be picked up.
The rise of high-tech fresh-keeping cold chain technology enables the large-scale and mechanized production of mandarin fish. a mandarin fish processing enterprise in Shexian County, Huangshan City. In 2021, 1 million prefabricated mandarin fish went to the national dining table .
In order to make more authentic mandarin fish, the enterprise continues to improve and innovate the processing technology of mandarin fish, has invested more than 2 million yuan to introduce the liquid nitrogen frozen fish production line .
In the procurement season of 2019, this enterprise holds an order of 40 million yuan, which requires more than 30 million yuan to complete the procurement demand, while the existing capital of the enterprise is only 20 million yuan.
In fact, the shortage of working capital is a common problem for many mandarin fish processing enterprises in Huangshan City. The procurement period of fresh mandarin fish is generally from September to January of the next year. On the one hand, enterprises have a large demand for funds in the short term; On the other hand, because the enterprise does not have suitable collateral, the loan is very difficult. The local government and banks tailor-made “mandarin fish loan” to help the development of enterprises with real “real gold and silver”.
since 2019, Huangshan City has issued a total of about 900 million yuan of loans in the past three years, benefiting more than 30 mandarin fish processing enterprises . In recent years, Huangshan City has cultivated mandarin fish as a hot money to build a “double 10 billion” Huizhou cuisine industrial cluster. In addition to financial innovation such as “mandarin fish loan”, it also provides strong policy guidance and support for the development of e-commerce.
In the e-commerce live broadcast base in Huizhou District, Huangshan City, a live broadcast of the production of stinky mandarin fish is held every day. While cooking stinky mandarin fish with traditional Huizhou cuisine skills, chefs interact with netizens to exchange their cooking experience of stinky mandarin fish.
As a non heritage inheritor of stinky mandarin fish skills, Wang Yang often holds training courses on stinky mandarin fish knowledge in the e-commerce live broadcasting base. The teaching content is full of dry goods, which has attracted many e-commerce anchors to listen to the lectures and exchange, and promote the stinky mandarin fish in his hometown to the whole country through more professional delivery.
In December 2020, through government organization + enterprise construction, Huangshan huimu Industrial Co., Ltd. signed a school enterprise cooperation agreement with Huangshan university to jointly build an e-commerce live broadcasting base in Huizhou District and incubate e e-commerce “anchor” in the form of theoretical teaching + live training.
Huizhou’s new retail model of “live + short video with goods” has realized that the live with goods exceeded 10 million yuan in 2021.
[half hour observation] innovation is more than “fish” every year
Mandarin fish is a delicacy in the eyes of consumers, but in the eyes of operators, it is a cultivated industry. A series of huge industrial chains of catering, factory, breeding and logistics have gathered to form a huge consumer market. China’s aquaculture output has accounted for more than 60% of the world’s total aquaculture output for many years, and the export of aquatic products ranks first in the world. The industrial map of stinky mandarin fish tells us that through the technological innovation in processing and the financial innovation support of the government, a local food can “swim” out of a huge consumer market. In the final analysis, only with “innovation” as the source can we “swim” out of the encirclement, and finally achieve wealth every year.
