With the continuous success of Chinese Winter Olympic athletes and the hot search of microblogs on related topics for several days, the whole network has fallen into an upsurge of cheering for Olympic athletes.
On the afternoon of February 15, the tea brand Yuanqi forest suddenly attracted the attention of netizens due to a “Versailles” post, and left messages “Yuanqi forest won hemp”, and the relevant entries quickly rushed to the second hot search. What’s the matter?
bet three in three! Vitality forest won
On the afternoon of February 15, Yuanqi forest issued a document saying “it’s lucky to bet on three middle schools and three middle schools. I’ll wait here for a boast ~”, and released the forwarding lottery.
It is reported that three “new youth of vitality” Xu Mengtao, Gu Ailing and Su Yiming signed by Yuanqi forest before the Winter Olympic Games all won gold medals in the Olympic Games.
Among them, Xu Mengtao has previously won the silver medal in the freestyle skiing air skills mixed group project. On the evening of February 14, Xu Mengtao won the gold medal in the freestyle skiing women’s air skills final, realizing the gold medal dream of the Chinese freestyle skiing air skills team that has been silent for 16 years.
On the morning of February 15, Gu ailing, who had previously won the gold medal of Freestyle Skiing women’s big jump, also won a silver medal with her excellent performance in the final of Freestyle Skiing women’s slope obstacle skills.
On the afternoon of the same day, Su Yiming, 17, won the championship with a total score of 182.50 points in the men’s platform final of snowboarding in the Winter Olympic Games. He has also won a silver medal in the previous competition. Since then, the Chinese delegation has won a total of six gold medals, surpassing Vancouver’s five gold medals and achieving the best record in previous winter Olympics.
Source: Yuanqi forest official wechat
There are three Olympic champions. No wonder Yuanqi forest called “bet three in three”. After seeing it, netizens also left messages saying that “Yuanqi forest is really good”, which is “bet expert” and “lucky forest”. Some netizens said that Yuanqi forest may be the biggest “winner” of the winter Olympic Games. “Yuanqi forest wins hemp” also quickly ranked second in microblog hot search.
Half year valuation soared by 23456 {456}
raw material factory takes the lead in IPO
According to public information, Yuanqi forest was founded in 2016 by Tang Binsen. The company focuses on the brand of healthy tea. At present, its products include sugar free soda bubble water, burning tea, milk tea, etc. Among them, “0 sugar, 0 fat, 0 calorie” soda bubble water, as the main product, once won the first place in the sales of tmall and jd.com water drinks on double 11, driving Yuanqi forest brand out of the circle quickly.
As a rookie brand of consumer goods track, Yuanqi forest is also favored by capital. Tianyancha app shows that up to now, Yuanqi forest has completed seven rounds of financing, with investors including Sequoia China, Longhu capital, Gaorong capital, Warburg Pincus investment, Temasek, etc.
In November last year, Yuanqi forest completed a new round of financing of nearly $200 million, and its valuation soared to $15 billion, up 2.5 times from the valuation of $6 billion six months ago.
Behind the soaring valuation is the scale of vigorous forest growth. According to 36 krypton, from 2018 to 2020, the sales of Yuanqi forest were 160 million, 870 million and 2.3-2.5 billion respectively. In addition, it is reported that the income of Yuanqi forest in 2021 is as high as 7.5 billion yuan, but it is denied by Yuanqi forest.
On the other hand, although Yuanqi forest has not been listed yet, Sanyuan biology, the sugar substitute manufacturer behind it, has been successfully listed on the gem on February 10. The first day closed at 128.01 yuan per share, up 17.12%, with a total market value of more than 17 billion yuan. In addition, due to the net inflow of nearly 325 million yuan throughout the day, Sanyuan biology was listed on the dragon and tiger list on the first day of listing.
It is reported that ternary biology, founded in 2007, is one of the first professional manufacturers in China to start industrialized production of erythritol. In the early stage, due to low market demand, the company was once in a state of loss. In recent years, the company’s operation did not embark on the fast lane until after the fire sugar free beverage track in Yuanqi forest. In addition to Yuanqi forest, the company’s customers also include well-known food and beverage enterprise suppliers at home and abroad, such as nongnongshan spring, Master Kang, Tongyi, Wang Laoji, saroya, American ADM, meisant, halo top, Bai and so on.
endorsements soared and concept stocks attracted attention
Turning back to the Winter Olympics, not only did the endorsement of Winter Olympic athletes soar, but related concept stocks also attracted a lot of attention.
For example, Gu ailing, who holds two Winter Olympic medals, has become a new top class in the Winter Olympic Games. At the same time, the brands endorsed by Gu ailing have also reached the peak. Public data show that at present, Gu Ailing’s brands include Mengniu, Yuanqi forest, Ruixing coffee, xiaohongshu, Bank Of China Limited(601988) , China Mobile, Midea life, Anta, Louis Vuitton, Tiffany and many other well-known brands at home and abroad, The industries involved include finance, digital, beauty, clothing, automobile, food, luxury and other fields.
Worthy of the name of fried Chinese leek dumplings, Oakley ski skiing and skiing, all of the skiing around the valley, such as Anta, “Jinlong” ski suit, and even the leek boxes in the hand have also attracted public attention.
Source: Anta official
Su Yiming, another child star who came out of the film “outwitting Tiger Mountain”, not only speaks for yuanqisen, but also holds the endorsements of Qingyang, KFC, magic claw, Casio and other brands. Wu Dajing, Sui Wenjing, Han Cong, Xu Mengtao, Liu Jiayu and other Olympic athletes also have endorsement cooperation. The brands involve Anta, KFC, Yili, tide, China Taiping, and the categories also cover many fields such as automobile, food, daily chemical and so on.
According to the statistics of eman, the number of athletes’ commercial endorsements continued to rise from 2015 to 2021. From 8 in 2015 to 161 in 2021, the number of endorsements per athlete has reached 2.5; And the number of endorsements of head athletes began to surge. The top three Chinese athletes in 2021 were Su Bingtian, Zhang Jike and Gu ailing.
Source: Ayman data
With the Winter Olympic Games in full swing, related concept stocks in the capital market also rose. Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , another company Bing dwen dwen, is also a 6 link board since February 7th. The share price soared from about 18 yuan at the beginning of the year, up to 33.5 yuan / share. Bing dwen dwen, another Cultural Investment Holdings Co.Ltd(600715) , which is related to the “ice pier”, has also gained two trading limits in from February 7th to 8th.
It is worth noting that although the heat of the Winter Olympics has not decreased, the previously popular concept stocks fell today. Among them, Bing dwen dwen first hit Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) ‘s trading limit, and ended February 15th closing at 29.48 yuan per share, or 9.98%.
In February 13th, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) Bing dwen dwen said that in the abnormal fluctuation and risk warning announcement of the company’s stock trading, there are 29 licensed manufacturers and 58 franchised retailers in the Winter Olympic Games. The company’s licensed production and sales qualifications are not exclusive. The sustainability of the sales heat of the Winter Olympic franchise products related to the development and production of ice pier pier is uncertain. The impact of Winter Olympics related businesses on performance is uncertain. Please refer to the financial data disclosed by the company. Please invest rationally and pay attention to risks.
Bing dwen dwen Bing dwen dwen, the Contemporary Amperex Technology Co.Limited(300750) , Jiangsu Baichuan High-Tech New Materials Co.Ltd(002455) and Ming Yang Smart Energy Group Limited(601615) companies have responded to investors’ claims that they are not involved in the production of ice pier.
