Reduce the pressure of house purchase, Ctrip Liang Jianzhang enlarges the move!

On February 14, Ctrip will launch the “3 + 2” mixed office mode, causing heated discussion. On the afternoon of February 15, Liang Jianzhang, chairman of the board of directors of Ctrip group, said in response to media attention that after six months of experiments, it was found that the mixed office mode can improve the happiness of existing employees and save time, “At the same time, it can also reduce the purchase pressure of employees, which is a good thing for the society as a whole. I hope more companies will follow suit and join the mixed office mode in the future.”

It is reported that the “3 + 2” mixed office mode of Ctrip group will be implemented from March, which allows employees to work remotely from home every Wednesday and Friday. Ctrip said that the comprehensive promotion of the “3 + 2” working system will cover all employees of the group (about 30000 people), regardless of men and women, value posts and salary adjustment.

“From the macro level, this is the general trend. Many foreign enterprises have carried out telecommuting mode. From the perspective of labor law, without salary adjustment, this is also in line with the provisions of the law, which is an innovation for both workers and enterprises. For enterprises, the prerequisite for carrying out telecommuting mode is not to affect work efficiency.” Zhao Ming, senior partner of Beijing Zhongtong law firm, told the reporter of Securities Daily.

Ctrip will implement the mixed office system for a long time

In the past two years, affected by the epidemic, “home office” has become one of the modes explored by enterprises abroad. In August 2021, Ctrip launched a mixed office experiment attended by more than 1600 people, covering technology, products, business, marketing and functional positions. The experiment lasted from August 9, 2021 to January 30, 2022 for a total of six months. Employees in the “mixed office” experimental group work at home every Wednesday and Friday. The experiment monitors the effect of a total of five dimensions.

The results show that after nearly half a year of experiments, employees’ willingness to participate has increased to nearly 60%, and the turnover rate has decreased by about one third without significant impact on performance. In this regard, Liang Jianzhang said: “the loss of employees in our Internet industry is a very important labor cost and a headache. If we lose an employee, the personnel department needs to train each new employee again, plus other costs of the company, so the reduction of the loss rate is of great help to the overall labor cost control of the company.”

At the beginning of this experiment, Ctrip also had concerns. Liang Jianzhang introduced to reporters: “During the experiment, there were more than 1000 employees, and almost all employees were promoted this time. This is a system we have to implement for a long time. When we first tried it six months ago, we all took a wait-and-see attitude, because we are still used to face-to-face communication, but I consulted many foreign companies and found that their remote office did not lead to a decline in efficiency. In fact, this is a good thing, but a big problem The family is used to the previous working mode. Therefore, we did a very rigorous experiment. The results were very positive and strengthened my confidence. Ctrip should take the lead in trying and give you a demonstration. “

In fact, since the beginning of the epidemic, some leading technology companies, such as Amazon, Google, Microsoft and apple, have begun to normalize and institutionalize telecommuting, requiring employees to come to the company only one to three days a week. As a large labor force and Internet country, China has also begun to face this change.

To this end, Ctrip has synchronously released policies such as matching employee application and management processes and equipment support, which also means that Ctrip has become the first company in China to actually implement the mixed office system. “We have made sufficient preparations and investment in it support and information security for mixed office,” Liang said

How does affect house prices and the tourism industry itself?

Liang Jianzhang said that the promotion of the mixed office system is a win-win for enterprises, employees and society. Not only improve employee satisfaction without affecting efficiency, but also help reduce traffic congestion and environmental protection; Alleviate high house prices and regional differences; In addition, it is conducive to family harmony, women’s career development and improving the fertility rate. It is hoped that the mixed office system will be promoted in more mainstream Chinese enterprises in the future, which will have a positive and far-reaching impact on China’s society and economy.

Liang Jianzhang said: “As the demand for office buildings in the city may be only half of that in the past, the rent will drop significantly. In the long run, idle office buildings can be transformed into hotels, commercial and residential buildings and other purposes. The number of business people in the central area of the city will be reduced, the consumption of relevant consumption such as business lunch, coffee and even shopping will be reduced, and the rent of shops will be reduced.”

\u3000\u3000 “Another direct effect is that the demand for suburban housing has increased significantly. In order to meet the new demand of telecommuting, more suburban houses will be developed. The density of cities will be reduced and suburban sub centers will be more prosperous. Telecommuting is not only conducive to the development of the suburbs of large cities, but also may benefit some small cities. If telecommuting is realized, will it be in big cities It’s not that important. ” Liang Jianzhang said that China’s big cities have concentrated the best large enterprises in China and are ideal places for many college students to find employment, but the house prices in big cities have caused great pressure on young people. One way to solve this dilemma is to promote telecommuting and use highways and high-speed railways to connect the city center, suburbs and surrounding small cities.

It is worth noting that Liang Jianzhang told reporters that this office system is also conducive to the development of tourism. “If employees do not necessarily live in the central urban area, they may live in the surrounding cities, it will be helpful to the growth of hotel and even train ticket and air ticket revenue.” Liang Jianzhang said, “employees may have more needs for tourism and group construction, and they can also arrange holidays flexibly, which will help tourism.”

According to the latest financial report data released by Ctrip, in the third quarter of 2021, the company’s revenue was 5.3 billion yuan (about 831 million US dollars), a year-on-year decrease of 2% and a month on month decrease of 9%; The net loss attributable to the company’s shareholders was 849 million yuan (about US $131 million).

Recently, with the conditional approval of Pfizer oral covid-19 virus treatment drugs by the State Food and drug administration, the tourism sector has ushered in a sharp rise. Does this indicate that the spring of the tourism industry has come?

In this regard, Zhou Mingqi, founder of Jingjian think tank, told Securities Daily: “Under China’s current epidemic prevention and control system, the tourism industry will not improve much in the first half of the year at least. Now people’s expectations for the recovery of the industry and the hype about Pfizer’s oral medication are a little false. For enterprises, it is not suitable to rush forward. They should retain sufficient bullets and seize the opportunity of industrial integration, such as purchasing some high-quality hotels that can’t sustain Travel agency assets. Back to Ctrip itself, the implementation of mixed office system is conducive to reducing enterprise costs, which is a way worth trying at present. “

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