After the adjustment of organizational structure, Kwai Ying will welcome the investment layout of game business.
Recently, Kwai Wai Kai Fung fund was jointly funded by the fast game and G-Bits Network Technology(Xiamen)Co.Ltd(603444) . The main investment area is the early unlisted companies in the field of culture and creativity, with a registered capital of 100 million yuan.
This is also the first time that Kwai has formally announced the investment trend of game business after its formal establishment of the game division.
As the LP, Kwai Fung fund, China’s fast game shows that it will support more talented Chinese talents and give full play to their creativity so as to make the game creation more balanced, healthy and dynamic.
There are game industry sources told the “Kwai Chuang daily” reporter, fast game products are relatively mild, G-Bits Network Technology(Xiamen)Co.Ltd(603444) is a relatively serious game company, the two combination, may invest in a better project, ” G-Bits Network Technology(Xiamen)Co.Ltd(603444) still knows this game industry very well, basically invested in the right.”
It is understood that Novak Qifeng fund, formerly the investment department of G-Bits Network Technology(Xiamen)Co.Ltd(603444) , currently manages funds with a scale of more than 2 billion yuan and has participated in investment cases such as taptap, Yongshi network, true fun, heart network and celadon digital.
“Kwai Fu will probably make a channel issue together and then follow CP to catch a better direction.” it’s a good choice, ” said.
In 2021, the Kwai Fu took the lead in picking up the name of “short video first share”, but thereafter, the share price went down all the way. Faster than the early stage, Kwai’s shares have fallen by more than 78%.
It is obviously not enough to rely on single business income to support 100 billion market capitalization. So Kwai is constantly expanding its business scope, testing water business, social networking, games, finance and other fields. Because the game business and content ecology complement each other, it has naturally become a key force point. In recent years, investment and M & A have continued.
In 2018, the company invested in cool house games. The company’s representative works include games such as “vitality Knight” and “war soul Ming Man”; In 2019, it invested in mobile game developers and publishers in the cornerstone round; In March 2020, it acquired Sai Rui Sidong, a developer of web games and mobile games under station A. its representative works include “proud of the world” and “winning the Jianghu”. In addition, it also invested in ace mutual entertainment and hero sports, and acquired YTG E-sports club.
In 2020, Kwai also adjusted the original self run game and live broadcast team to the former to take over the latter, while the original director of the live broadcast managed other live broadcast business. On the ChinaJoy before the listing, Kwai has announced that it will invest 5 billion of the funds to support the game content.
In October 2021 Kwai Kwai launched the organizational structure, and the fast game business department was upgraded to the Kwai game division, which covers the business of self research and agency distribution.
According to strategic planning, Kwai will set up studios in many core city cities such as Beijing, Shanghai, Hangzhou, Shenzhen, Guangzhou, Chengdu and so on. At present, it is developing a group of multi category projects such as card, leisure sports, action RPG, shooting, SLG, analog operation, and next generation world.
It is understood that the Kwai Fu program has built 10 years of industry leading game R & D team to produce the world’s leading high-quality original games.
However, from the development of 4 years, whether Kwai live broadcast, distribution or heavy self research, fast games seem to leave a heavy thunder and heavy rain.
More than one game industry Kwai Fu told reporters that although fast game business has been advancing, but the market share has not been high. For games, the establishment of a complete set of R & D processes and the construction of operation system all take time to accumulate. But Kwai Kwai or video started, to some extent, the genes of the enterprise determine the current fast game market is not enough.
In the latest financial report, game revenue is included in other services, and according to Kwai Fu, other services revenue is mainly driven by the business of e-commerce. For fast Kwai, whether the game will become the main source of revenue may only wait for time to test.
