To make complaints about the sale of tickets, Juneyao Airlines Co.Ltd(603885) launched the new hot pot card, which attracted a lot of netizens.
On February 14, Juneyao Airlines Co.Ltd(603885) launched a Juneyao Airlines Co.Ltd(603885) Changfei theme card called "hot pot card", which aims at the designated route and limited economy class Changfei. In addition, users can also enjoy the discount of dishes at the designated hot pot store in the destination city with Juneyao Airlines Co.Ltd(603885) boarding pass. The card was sold out at 10 o'clock yesterday.
However, hot pot cards were not available for sale shortly after the Internet users were tucking in micro-blog. They make complaints about the frequent purchase of the Juneyao Airlines Co.Ltd(603885) system. On the one hand, they are buying difficulties. On the other hand, due to the less airline tickets, the hot ticket has been exchanged and the weekend tickets have been basically exchanged. At present, many netizens have begun to refund and resell one after another.
On February 15, the reporter of the international finance news interviewed Juneyao Airlines Co.Ltd(603885) , Juneyao Airlines Co.Ltd(603885) replied that the "Changfei hot pot card" was carried out by combining Limited sales with passenger real name authentication, allowing each passenger to buy up to 10 copies. At the same time, because passengers tend to travel intensively on weekends and other rest days, there is indeed a lack of convertible quota on some popular date flights. Therefore, passengers can also consider off peak travel and exchange for flights on other non popular dates. We will try our best to optimize the amount of seats available for redemption, fully collect the feedback and suggestions of all parties, and continuously optimize and improve the subsequent theme Changfei card products and redemption rules.
can hot pot Changfei card really fly?
According to the official account of Juneyao Airlines Co.Ltd(603885) , the launch of the hang Fei hot pot card is limited to the official sale price, which is officially priced at 1299 yuan. The convertible routes are: Shanghai Chongqing, Chongqing Shanghai, Shanghai Mianyang, Mianyang Shanghai, Shanghai Lijiang, Lijiang - Lijiang, collect - -, - -, - -, - - -, - -, - - -, - - -, - - Valid until March 26, 2022.
According to Juneyao Airlines Co.Ltd(603885) , each user can purchase up to 10 theme cards of the same type, which supports one-time gift transfer and refund without redemption; If the subject ticket is not submitted or changed for more than four days, the ticket will not be refunded automatically if the subject ticket is not submitted in advance.
It is worth noting that there are many restrictions on the use rules of the above theme cards. Although within the corresponding validity period of the subject card, the user can exchange any flight of the specified route in the card, it only supports single segment booking of Chinese flights actually carried by Juneyao Airlines Co.Ltd(603885) , and round-trip and stopover flights need to be booked in segments; There are also corresponding restrictions on the number of exchanges. The same route supports up to 2 exchanges, which is judged by whether the departure city and destination city of the flight are the same; In addition, the convertible limit of each flight is also limited. Each passenger can have up to 4 unused flight tickets, and only one unused ticket can exist at the same origin (city) on the same date.
Today, the reporter of the international finance news found that many netizens mentioned the problems they encountered in the actual purchase and use process in the comment area under the Juneyao Airlines Co.Ltd(603885) official microblog, including a series of problems, such as program errors, inability to place an order, inexplicably being told that the account is a "high-risk account" and unable to buy, and finding that popular routes and weekend tickets have been exchanged after purchase, Some netizens said that they have refunded because they don't have tickets for the time they want, and many people released resale information on microblog and idle fish. At present, the selling price of idle fish ranges from 1299 yuan to 2000 yuan.
the pressure caused by the epidemic is still
In fact, Juneyao Airlines Co.Ltd(603885) also launched other "Changfei" promotional products long before the "hot pot card".
At the beginning of July 2020, Juneyao Airlines Co.Ltd(603885) launched the "unlimited upgrade card", with a price of 888 yuan. After purchase, passengers can enjoy unlimited free upgrade services before December 31, 2020; In late August 2020, Juneyao Airlines Co.Ltd(603885) re launched the "auspicious Changfei card" and "children Changfei card" with the price of 2888 yuan and 61 yuan respectively. Users can exchange Juneyao Airlines Co.Ltd(603885) Chinese flight economy class tickets for unlimited times and dates before January 20, 2021 (excluding Hong Kong, Macao and Taiwan temporarily).
On December 1, 2020, Juneyao Airlines Co.Ltd(603885) launched the 2021 version of "auspicious Changfei card". The new version of Changfei card is divided into "auspicious Changfei card Changyou version" and "auspicious Changfei card spring festival transportation version". The prices are 3456 yuan and 6789 yuan respectively, which can be exchanged for the economy class seats of Juneyao Airlines Co.Ltd(603885) actually carrying Chinese direct flights or stopover flights from January 21 to June 30, 2021, except the restricted dates; Among them, the "Spring Festival edition" is the first Chinese Changfei card, and there is no restriction on the exchange date.
Industry insiders believe that Juneyao Airlines Co.Ltd(603885) the launch of the above series of products is mainly to deal with the limited profitability caused by the outbreak of the epidemic.
From the financial report, the performance of Juneyao Airlines Co.Ltd(603885) is under great pressure after the epidemic, and it has not been completely relieved until the end of 2021. In 2020, Juneyao Airlines Co.Ltd(603885) achieved an operating revenue of 10.102 billion yuan, a year-on-year decrease of 39.69%, and a net profit loss of 474 million yuan, a year-on-year decrease of 147.64%.
According to the third quarterly report of 2021, the revenue of Juneyao Airlines Co.Ltd(603885) in the first three quarters increased by 27.33% year-on-year to 9.129 billion yuan, and the net profit loss was 49.8111 million yuan; In the third quarter, the revenue increased by 2.67% to 3.081 billion yuan, the net profit decreased by 177.63% and the loss was 152 million yuan. The company said in the announcement of annual performance loss in 2021 that the aviation industry was still affected by the epidemic in 2021, and it was expected that the company's annual net profit in 2021 would lose about 33000 yuan to 42000 yuan.
Not only Juneyao Airlines Co.Ltd(603885) , in fact, the whole aviation industry is still not completely free from the adverse impact of the epidemic. In order to deal with the difficulties brought by the epidemic, many airlines led by China Eastern Airlines have successively launched a variety of promotional products, which are designed from the aspects of time, space and specific groups, including "flying at will on weekends", "flying at will in the morning and evening" (personal version and enterprise version) "Enjoy in 567 VIP room", "fly in the west", "fly in the bay area", "children's Changfei card" and other products.
In this regard, Qi Qi, a civil aviation expert, said in an interview with the reporter of the international finance news, "Due to the epidemic situation, the average price of air tickets is still relatively low. Therefore, this kind of equity cashing products still have value for the airline company and can recover part of the cash flow; in addition, the airline company also needs to have some outstanding places in marketing to attract attention, drive passengers' awareness of products through promotion and strive to obtain priority in the same industry. ”
In addition, Qi Qi also mentioned that equity products have the problem of diluting the profit margin of airlines, "No matter from the perspective of product itself, profit space or satisfaction, it is not a normal (operation mode) , airlines mainly rely on traditional channels to complete major sales. Therefore, although equity products will alleviate the operation of airlines to a certain extent, they can not play a leading role. In addition, when using such marketing tools, the airline company also needs to pay attention to increasing the flexibility of marketing. How to use flexibly according to the epidemic situation and the changes of local epidemic prevention policies is the ability that the airline company should have at this stage. "
