The company of famous director Zhang Yimou’s layout of yuanuniverse is favored by A-share companies.
According to tianyancha, recently, Beijing danghong Qitian international culture and Technology Development Group Co., Ltd. (hereinafter referred to as “danghong Qitian”) announced the completion of round B + financing. The investors include Lakala Payment Co.Ltd(300773) and Bluefocus Intelligent Communications Group Co.Ltd(300058) Haixing fund, a blueprint initiated and established by cornerstone investors.
it is reported that the current round of financing of danghong Qitian will be used for the joint research and development, discussion and promotion of VR related technologies, products and contents by the three parties, so as to explore the production and consumption scenes in the meta universe era.
Danghong Qitian was founded in February 2008. Its legal representative is Qi Xiao, with a registered capital of about 75.75 million yuan. Its business scope includes undertaking exhibition activities, film and Television planning, enterprise planning, etc. its shareholder information includes Zhang Yimou, Intel Asia Pacific R & D Co., Ltd., Xiaomi affiliated company Hanxing venture Capital Co., Ltd.
The picture shows the strategic shareholder of Qitian. Source: the company’s official website
According to the company’s official website, popular Qitian is a culture and technology company committed to creating the ultimate immersive experience and integrating “XR content production + vehicle R & D + overall digital operation solution and product landing”. Its business involves XR + paradise, XR + technology show, XR + patriotic education for Party construction, XR + Museum, XR + emergency, XR + e-sports, XR + sports and XR + live broadcast.
Zhang Yimou is the co-founder and artistic director of popular Qi Tian, and is a well-known director.
The picture shows Zhang Yimou on the popular Qitian official website
According to public data, extended reality (XR) refers to a real and virtual combination of human-computer interaction environment generated by computer technology and wearable devices, including augmented reality (AR), virtual reality (VR), hybrid reality (MR) and other forms.
In October 2021, danghong Qitian completed round B financing, led by Xiaomi war investment and CCB international, followed by Yecao venture capital and old shareholder Lenovo venture capital.
this round of financing will be used to promote the implementation of more scene applications of 5g + XR track, promote the in-depth research and development of 5g + XR products, create a Wuxi Online Offline Communication Information Technology Co.Ltd(300959) linked closed-loop XR ecological link, and lead the arrival of XR industry 2.0 era.
Jiang Wen, managing director of Xiaomi strategic investment department, said: “Xiaomi war investment has always been firmly optimistic about the investment opportunities in the XR field. XR and its applications will have the opportunity to become a phenomenal scene in the 5g era.”
“XR will become the next generation of computing and communication platform after mobile phones, and this new era is bound to produce new great enterprises.” Popular Qi Tian said.
In addition, China’s XR vertical MCN institutions announced in accordance with the times that they have recently completed a round of financing of tens of millions, which is invested exclusively by danghong Qitian. The financing will be used to promote the popularization of XR ecology to the C-end through media communication, expand the talent and media matrix, strengthen the integration of XR accurate traffic in Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , and create a marketing solution for XR ecological enterprises at the C-end.
Wang Yixiao, founder of Yizhong times, said that at present, the real experience users of XR in China are less than 5%, and the market education space is large. Online feeling and offline experience will become the primary cognitive chain of XR entry-level user experience.
The previous round of financing has corresponded to the latest round of Bluefocus Intelligent Communications Group Co.Ltd(300058) of the universe.
On November 25, 2021, danghong Qitian’s official website showed that recently, Bluefocus Intelligent Communications Group Co.Ltd(300058) signed a strategic cooperation agreement with danghong Qitian and its subsidiary Qile infinite, the two sides will jointly promote the application expansion and commercialization of XR experience in key industries.
Qile infinite is a technology company focusing on XR high simulation. The team comes from China Aerospace Science and industry and the Chinese Academy of Sciences. It has military level simulation algorithms. Its main research and development direction is multi degree of freedom dynamic platform, somatosensory motion control algorithm and real-time AI digital virtual human. It serves international leading enterprises such as Intel, Samsung, Sony, BMW, Audi and Toyota.
“the company’s strategic cooperation with popular Qitian and its subsidiary Qile infinite is an important action for the landing of the company’s blue universe.” Bluefocus Intelligent Communications Group Co.Ltd(300058) said that recently, the company established a wholly-owned subsidiary “blue universe Digital Technology Co., Ltd.” as the main position for Bluefocus Intelligent Communications Group Co.Ltd(300058) to focus on exploring the investment and operation business related to metauniverse, and will integrate the existing resources and teams related to virtual live studio and virtual IP operation in Bluefocus Intelligent Communications Group Co.Ltd(300058) to comprehensively promote the exploration and implementation of metauniverse related business.
