Warm “China Red”, straight and slim cut, dignified and atmospheric version… On February 4, at the opening ceremony of the 24th Winter Olympic Games in Beijing, the costumes of the Chinese sports delegation were bright in color and capable in shape, highlighting China’s unique enthusiasm and temperament.
This set of appearance clothes is jointly developed and manufactured by Dishang group and Beijing Institute of fashion. This is also another time for Dishang group to participate in major national projects after manufacturing clothes for major activities such as the celebration of the 70th anniversary of the founding of new China and the general assembly to celebrate the 100th anniversary of the founding of the Communist Party of China.
On February 7, at the 2022 work mobilization meeting in Shandong Province, Zhu Lihua, party secretary and chairman of Dishang Group Co., Ltd., was awarded the honorary title of “excellent entrepreneur in Shandong Province”. In an interview with media reporters, Zhu Lihua said, “from the most primitive and traditional textile industry, Dishang group has made ‘old trees grow new buds’ under the guidance of innovation, which has become a model for the transformation and upgrading of China’s traditional industries.”
Zhu Lihua, an outstanding entrepreneur in Shandong Province and Secretary of the Party committee and chairman of Dishang Group Co., Ltd., was interviewed by dazhong.com poster news reporter.
Focusing on scientific and technological innovation, Dishang group has found its own starting point in its development.
In the current Beijing Winter Olympics, Dishang group has mainly undertaken two projects, one is the dress worn by the Chinese sports delegation at the opening ceremony, and the other is the five-level protective clothing worn by volunteers and staff at the Winter Olympics and winter Paralympic Games. Among them, the clothes of 387 members of the Winter Olympic delegation are all customized by single version.
“The Group invested 300 million yuan to build a leading and fully functional technology R & D center in the whole garment industry, including intelligent sample clothing library and flour accessories platform. When measuring athletes, it is difficult to collect personal body data due to epidemic factors and many athletes are in closed training. In this case, we adopted cloud data collection technology for the first time.” Zhu Lihua introduced that the technicians successfully completed the body shape data collection and return through the remote guidance of mobile app. Some athletes have different muscle shapes and sizes in many parts of their bodies due to perennial training. Therefore, we have established posture models for each athlete and integrated them into the posture model database, so as to realize information-based data collaboration. In the body model database, each athlete has hundreds of customized index data, accurate to millimeters. We require the most accurate fitting of the body to ensure that everyone can not only wear fit and comfortable, but also show the high image of Chinese athletes.
Dishang group has mainly undertaken two projects, one is the dress worn by the Chinese sports delegation at the opening ceremony, and the other is the five-level protective clothing worn by volunteers and staff at the Winter Olympic Games and winter Paralympic Games.
Deschamps group also established a “special production line for Winter Olympics”, which reduced the original 30 day production cycle to 12 days, which was unanimously affirmed by the Olympic Organizing Committee.
Zhu Lihua said, “First of all, in terms of quality, an exclusive team is responsible for the control of raw material sorting, spinning, weaving and other links, so as to continuously ‘improve’ the quality. In terms of color alone, the final choice of ‘China Red’ is selected layer by layer from 230 different shades of red. Even a small button has a doorway behind it. We will put a gold-sectord button with the word China on our coat It is fixed with a special cross handle, so as to ensure that China is always upright and not inclined, and will not oxidize and change color, so as to make China look like a big country in front of the world lens. “
In addition, Dishang group also reduced the national standard cloth inspection speed of 18 meters per minute to 10 meters per minute, so that every inch of fabric can stand the test. The white dress worn by male athletes has strict production requirements, and white wool is very easy to be contaminated with variegated wool. In order to prevent white wool from being contaminated with variegated wool, Deschamps has opened a very rare special workshop for white wool in China. In terms of design concept, 800g pure cashmere is selected as the main fabric of the dress, and a detachable white goose down ultra-thin down liner is added on the inner side of the dress, which can resist the severe cold weather of – 20 and make the dress beautiful without freezing.
In the next step, Dishang will fully enter the tooling and professional wear market, making tooling production the largest market for Dishang’s future development.
In addition to the opening ceremony dress, there are protective clothing. Combine the production and catering functions of Dishang group with the practical needs of Dishang group. For example, the special fabric for ssmms medical protective clothing is selected, which can be used as isolation clothing. At the same time, it also has the isolation effect of waterproof and oil splashing, which is economical and environmental friendly, reflecting the Winter Olympic spirit of frugality. The clothing for catering and cleaning Posts adopts the design of rear open apron, which is bonded with Velcro on the back of the staff, so as to realize pollution-free wearing and taking off, and meet the requirements of tightness and protection in the cleaning process. The clothing style of room service post is equipped with adjustable elasticity at the neckline, waist and cuffs, giving consideration to protection and comfort.
“With the pressure of global epidemic prevention and control still unabated, our design innovation in the field of medical tooling is not only to pay tribute, but also hope that these protective clothing used in different scenes can be promoted nationwide in the future. While meeting the isolation needs, we use humanized design to provide more professional and comfortable dressing experience for the majority of medical workers.” Zhu Lihua said.
“Innovation is not a multiple-choice question, but a must answer question.” Zhu Lihua believes that in order to achieve sustainable development, enterprises must continue to innovate and self revolution. In the future, Deschamps will go hand in hand from the “one carriage” of foreign trade to the “three carriages” of foreign trade, tooling and brand new retail. The main purpose is to switch the track on the basis of stabilizing foreign trade, find the second and third growth curves of enterprises with tooling and brand new retail, and strive to become the most competitive international garment enterprise.
Zhu Lihua revealed that in 2021, Dishang fully established the tooling group, formed an organizational system with sales as the leader and product business department as the core, and gradually launched the Dishang tooling brand in various ways. At present, it has undertaken many large-scale projects such as port, electric power, aviation, customs, border inspection, maritime affairs, Sinosteel Engineering & Technology Co.Ltd(000928) . In the next step, Dishang will fully enter the tooling and professional wear market, making tooling production the largest market for Dishang’s future development.
It is reported that with the development goal of “striving to become the most competitive international garment enterprise”, Dishang group has arranged ten garment production and manufacturing bases outside China, with more than 50 directly affiliated production enterprises and more than 800 supporting and cooperative enterprises, and has set up more than 20 overseas companies and offices in Europe, the United States, Japan, South Korea and other countries and regions, It has provided comprehensive supply chain management services and product supply for nearly 500 international well-known garment brand enterprises, directly or indirectly driving the employment of more than 200000 people in upstream and downstream industries, and has become the largest textile and garment export enterprise in China. One belt, one road to revitalize the national garment industry in recent years, is the trend of intelligent development. It is the first to take the “Internet plus big data + Intelligent Manufacturing” as the technological means to innovate into the “4 era of garment industry”.
