A bowl of glutinous rice balls is filled with auspiciousness. With the arrival of the Lantern Festival on the 15th day of the first month, tangyuan also ushered in the annual “highlight” moment. Today, the reporter learned from a number of fresh e-commerce and new retail platforms that this year’s Lantern Festival, Nanfang Black Sesame Group Co.Ltd(000716) and other traditional and old flavors are still the main consumer. On the whole, the taste of Tangyuan across the country still maintains the difference of “salty in the South and sweet in the north”, but the integration trend is obvious. At the same time, many businesses have launched categories with novel taste and appearance, which has become a new choice for consumption.
According to Ding Dong’s vegetable buying data, since February 10, the purchase volume of various types of Tangyuan has begun to rise day by day, with a month on month increase of more than 15%. In the choice of Tangyuan taste, Nanfang Black Sesame Group Co.Ltd(000716) Tangyuan firmly occupies the leading position in the Tangyuan industry with the first sales volume, but the taste preference distribution of “salty in the South and sweet in the north” is still obvious. Data show that more than 90% of the buyers of Xiankou Tangyuan are in the south, with consumers in Shanghai, Hangzhou and Suzhou as the main force. Although consumers in the north only love sweet mouth, they like to try minority tastes, such as chocolate filled, durian filled and five kernel filled dumplings, which sell well in the north.
The renovation of various traditional delicacies has gradually affected the Tangyuan industry. In addition to fresh flavors such as chocolate stuffing, this year’s trump brand of dingdong buy vegetables and prefabricated dishes also launched a “persimmon and persimmon Ruyi” Fuping hanging persimmon dumpling, which is made of selected Fuping hanging persimmons and high-quality New Zealand milk powder. It retains the classic quicksand taste and integrates the sweet taste of persimmons, which is more refreshing and not greasy than traditional dumplings.
In fact, innovation has become a new starting point for businesses. The renovation of various traditional delicacies has gradually affected the Tangyuan industry. At the same time, the trend of healthy diet has also blown to traditional delicacies such as Tangyuan, “0 sugar Tangyuan” and “low-fat Tangyuan” have become consumption keywords. Daily Youxian launched a “missing sugar free Nanfang Black Sesame Group Co.Ltd(000716) Tangyuan” during the Spring Festival this year, and its sales increased by about 5 times. The sales of durian stuffing, strawberry hazelnut stuffing and ah Huatian stuffed dumplings with novel tastes will increase by 8 times during the festival.
During the Lantern Festival, there is always a long line in front of the time-honored lantern shop. Century old brands often carry the culture and history of a region, and they are also the authentic hometown flavor in the memory of local people. Take Ningbo glutinous rice dumpling brand “jar duck dog” as an example. It inherits the history of Ningbo glutinous rice dumpling for more than 700 years. The signature commodity lard sesame glutinous rice dumpling, Heilongjiang glutinous rice, native pig suet oil and fresh Nanfang Black Sesame Group Co.Ltd(000716) are the main raw materials. The grains are round and full, and the filling is mellow and thick. It is a delicious food for people in East China from childhood.
Meituan’s shopping for vegetables has also opened up a new path for time-honored brands to the whole country. This year’s Lantern Festival, Guangzhou Restaurant Group Company Limited(603043) , VAT duck dog and other Chinese time-honored brands of Tangyuan will go online to buy vegetables in meituan. Consumers can enjoy the convenient service of delivering home as soon as 30 minutes after placing an order.
In addition to cooperating with time-honored Chinese brands, meituan shopping has also launched Tangyuan with different flavors in Beijing, Shanghai, Shenzhen, Guangzhou, Wuhan and other regions to meet the eating habits of consumers in different regions. “Yuanxiao is eaten in the north and Tangyuan is eaten in the South”. In Beijing, meituan bought vegetables and put them on the shelf in cold storage; In Shanghai and Wuhan, fresh meat dumplings were launched; In Guangzhou and Shenzhen, Meixian Liusha dumplings… 30-35 types of dumplings are available in each region. Consumers can choose different flavors of dumplings according to their preferences to celebrate the Lantern Festival.
