In Chongqing, the "hotpot capital", there are more than 30000 hotpot stores in the city, with the largest number in the country. but the most profitable thing is not the hot pot, but the bottom material in the hot pot. the business of frying hot pot seasoning has an annual revenue of nearly 50 billion yuan in the local area. It has not only achieved the spicy and delicious flavor of Chongqing hot pot, but also enriched a group of people and made a series of Shenzhen Agricultural Products Group Co.Ltd(000061) .
Chongqing hot pot bottom fried into a big industry
Chongqing Nanshan scenic spot is full of hot pot shops.
Wang Wenjun, the boss of a hot pot shop in Chongqing, has been struggling in the hot pot industry for 25 years. The housekeeping skill of frying hot pot bottom materials has become more and more refined day after day.
The authentic hot pot bottom material focuses on hemp, spicy, fresh and fragrant. It is made of butter, pepper, pepper, ginger, garlic and bean paste, and then fried with a variety of spices. Among them, the selection and collocation of pepper varieties alone has a great way.
The quality of butter, the selection and proportion of raw materials, the frying time and temperature, and any detail may become the key factors affecting the taste of hot pot, which all depends on the "hands-on skills" practiced by chefs for many years.
Wang Wenjun, owner of a hot pot shop in Chongqing
Nose smell, eye view and hand feel, and stir fry continuously for 2 hours. The base material will be fermented for 7 days after cooling. It will not be brought to the customer's table until the tastes of various raw materials are fully released and integrated.
With his unique skill of cooking materials, Wang Wenjun's shop stands out from the hot pot Jianghu in Chongqing. From 14 tables to now, 300 tables are scattered along the mountains, covering an area of 3000 square meters. It receives nearly 300000 customers and has an annual turnover of nearly 40 million.
Gold pot bottom is one of the signs in Wang Wenjun's shop. After customers place an order, it is fried on site by senior fryer Li Fei. The proportion of ingredients and the heat of frying are inseparable from Li Fei's accurate manipulation.
Although only a few minutes of on-site frying process, but because the taste of the gold pot is better, even if the price is a full 40 yuan higher than the bottom of the ordinary pot, it is still in short supply. At most, Li Fei can fry more than 200 pots a day, which means more than ten hours of continuous rotation.
As the only senior cook in the store, Li Fei earns more than 20000 yuan a month. However, after a few minutes of speculation, after ten years of hard work, Li feiqing turned from Shanliwa with only a junior high school diploma into a high paid family. Li feiqing relied on tenacity and intention, but at the same time, he was also glad that he met a good teacher, Wang Wenjun
as early as 2018, Wang Wenjun was awarded the job of municipal skill master by relevant departments of Chongqing
This is the first "municipal skill master studio" sign in Chongqing hot pot industry, which means that Wang Wenjun has the qualification to train hot pot skill professionals.
According to the big data analysis report of hotpot industry in 2021 released by the hotpot Committee of China Cuisine Association, the sales of hotpot industry accounted for nearly one-third of the national catering revenue in 2020. According to the data released by meituan, the number of online hotpot stores in 2021 increased by 15% year-on-year, of which the number of Sichuan Chongqing hotpot merchants accounted for more than 60% of the total number of hotpot merchants in China.
The increasingly popular spicy hot pot market is also attracting more young people to join. Providing them with more diversified learning opportunities has long been the consensus of the whole industry and Chongqing municipal government.
Chongqing hotpot college is the first professional hotpot training institution established in Chongqing. Since 2014, Chongqing has opened hotpot specialty in major vocational training schools, and has transported tens of thousands of professional hotpot talents to the hotpot industry by means of joint training between schools and enterprises.
In Chongqing, hotpot has more than 800000 direct employees, showing great employment absorption capacity. In 2015, Chongqing incorporated hot pot as a local characteristic type of work into the city's vocational training. So far, more than 60000 people have obtained special professional ability certificates for hot pot.
However, with the normalization of epidemic prevention and control, hot pot has gradually transformed into a new retail. More and more consumers choose to buy hot pot seasonings and eat at home. During the "double 11" period in 2021, the online sales of Chongqing hotpot seasoning exceeded 100 million yuan, and the market scale of hotpot seasoning exceeded 20 billion yuan nationwide.
This factory provides customized services for more than 100 enterprises, with an annual output value of more than 50 million. Although there is an automatic production line, Yang Zonghong still paid a lot of money to invite Tan Chongyong, who has more than ten years of experience in frying materials in the store, to be responsible for product R & D.
Although there is no need to stir fry, Tan Chongyong is still the most important gatekeeper in order to ensure that the production line can produce authentic hot pot bottom materials that meet the needs of customers. Yang Zonghong, the person in charge of the factory, invited him to take shares with technology and participate in dividends every year. His annual income exceeded 300000, up to one million at the highest
Yang Zonghong, the person in charge of a hot pot bottom material factory in Chongqing
[half an hour observation] Chongqing hot pot: eating the "new wealth" of industrial upgrading
From the frying master to the cultivation of pepper seeds, from the industrialization of substrate production to the cooperatives of raw material planting, a rich industrial chain finally converged on the table and became a feast for mass consumption and industrial wealth. At present, many hot pot shops are also undergoing a transformation from traditional catering production to modern industrial upgrading. On the one hand, the catering industry is implementing the craftsman skill certification system, which has unblocked the vocational training mechanism; On the other hand, the industrialized production of catering materials also drives the cultivation of raw materials in the upstream and the prosperity and income of farmers. The division of labor in the catering industry is more detailed and professional. Opening a restaurant does not understand the supply chain and standardized production, so it seems difficult to participate in the fierce market competition.
The new changes behind the industry will inevitably bring new feelings of catering consumption. With these, consumers will eat more and the market will eat more wealth.
