On February 14, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) (300459) official wechat announced that it had reached cooperation with the well-known IP sonic under Sega, a famous Japanese game publisher and developer (hereinafter referred to as "Sega"), Get exclusive operation rights in Chinese mainland for Parkour game SonicDash:EndlessRunning (SonicDash2:SonicBoom: Sonic run) and SonicDash2:SonicBoom.
join hands with Sega trump IP
strengthen the market competitiveness of leisure Parkour category
The Parkour games that have reached cooperation with Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) this time are Parkour masterpieces developed by hardlight, a developer of Sega, with sonic as the protagonist and combined with its fastest feature points. Among them, the 3D Parkour game sonic run (tentative translation) was launched in 2013. By September 2021, the global download volume had exceeded 500 million times, It is one of the most downloaded game products in sonic IP series; The sequel "sonic run 2" was launched in 2015 and has been downloaded more than 140 million times in IOS channels around the world.
It is reported that, as Sega's first world-class trump IP, sonic's series of game works with a large number of protagonists, covering multiple game categories and different terminal devices, has a large number of fans all over the world; Sega has also successively launched the surrounding and big films of sonic. The live action film "sonic hedgehog" jointly created with Paramount Pictures has a cumulative box office of more than US $300 million worldwide. Its sequel will be launched in North America in April 2022. Meanwhile, Netflix is expected to broadcast the 3D animated series of "sonic hedgehog" in 2022.
Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) said that through the cooperation with the world-famous IP sonic, the company will also make full use of the mature operation experience of Parkour category, show the Chinese market potential to high-quality games at home and abroad through three-dimensional marketing, customized channels and localized operation, and continue to strengthen the company's competitiveness in the global Parkour market.
overweight game business map
second growth curve
Recently, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) said in the summary of investor research that as the first growth curve of the company's performance, the company will continue to develop and iterate Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) family IP boutique games. At the same time, the company's foreign teams are also actively developing new IP and new play game boutiques, expanding game distribution business, and creating the second growth curve of the company's mobile application business. Obviously, this cooperation with Sega is Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) a major progress in expanding game distribution and breaking through the R & D capacity of high-quality games.
Insiders said that the research and transportation integration strategy of Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) is beginning to take shape, which is closely related to Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) 's global resource integration ability and the enhancement of operation strength in recent years. As a high-quality game R & D team at home and abroad, it has rich experience in R & D and development of 300t459} games at home and abroad. As a high-quality game R & D team at home and abroad, it has developed 300t459} games at home and abroad, and has a long R & D cycle, The Chinese team focuses on the localized operation of the Chinese market. In recent years, under the background of increasingly fierce market competition, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) IP games have performed extraordinary in emerging markets such as China and India, with steady growth in user data and ranking in the forefront of the global leisure game market, which shows that its division of labor and cooperation mechanism and localization operation team are becoming more and more mature, which provides a strong support for opening up the second growth curve of game business.
According to public data, by the end of 2020, Zhejiang Jinke Tom Culture Industry Co.Ltd(300459) had 925 employees worldwide, of which technical R & D personnel accounted for 54%. Development studios and R & D institutions have been set up in Hangzhou, Guangzhou, Cyprus, Slovenia, Spain and other places in China.
