The Lantern Festival is approaching, and the Shanghai People’s dinner table is lively again. At noon, there was a long line at the door of Meixin snack shop on Shaanxi North Road. In order to cope with the large passenger flow, Meixin moved the cashier and delivery office to the door of the store to facilitate customers’ purchase. The store sells two kinds of traditional stuffed dumplings: black Yangsu dumplings and fresh meat dumplings, both of which are 33 yuan per box, and each customer is limited to 10 boxes. wangjiasha, a time-honored brand on Nanjing West Road, is also a “large queuing family”. It has a wide range of classic flavors preferred by Shanghai citizens, such as black Yang crisp soup, crab powder soup, shepherd’s purse fresh meat soup and so on.
In addition to the traditional taste, there are more new patterns in the eating method of Tangyuan this year. Many milk tea brands have taken advantage of the situation to launch “Tangyuan milk tea” of various flavors to cater to the consumption habits of young people. The reporter found that Chunfeng launched Nanfang Black Sesame Group Co.Ltd(000716) Tangyuan milk tea. Previously, due to the extremely popular “Ramen milk tea”, it also launched two time limited products: Crystal flow heart Tangyuan milk tea and raw Coconut White Jade Tangyuan milk tea. however, these so-called “Tangyuan milk tea” are not real traditional glutinous rice Tangyuan, but small fillings shaped like Tangyuan, which can not only taste the taste of Tangyuan, but also avoid eating to support your stomach.
This way of “sucking” Tangyuan by drinking milk tea is becoming a new way for young people in Shanghai to embrace traditional festivals. The person in charge of Heqi Taotao brand said that the new eating method of “sucking” milk tea developed by the Lantern Festival combined with the characteristic seasonal food of Tangyuan is very popular, and the sales volume of the new product has continued to rise since its launch. “We hope to innovate eating methods, get close to traditional culture, expand new markets and give consumers more choice experience.”
Some people pursue innovative eating methods, while others love traditional flavor. In Shanghai’s hemamen store, a “sauteed dumplings with pickled vegetables” with Guizhou characteristics sells very well. seems to be “dark cuisine”, but it is actually a traditional way of eating in Miao village. The R & D personnel of HEMA Workshop said that this sauerkraut fried dumpling is a test of the process. It needs to first fry the sprout minced meat dumpling into the oil pan until it is golden, and then stir fry it with the old sauerkraut. The crispy appearance of the dumpling is integrated with the hot and sour sauerkraut, with salty and sour outside and sweet and soft waxy inside.
Is the authentic Tangyuan sweet or salty? This “soul question”, the data of how hungry the takeout platform may be able to catch a glimpse: in the traditional taste, sesame dumplings are still loved all over the country and the favorite of consumers in Shanghai. The heat ranks first, and Nanfang Black Sesame Group Co.Ltd(000716) dumplings account for 42.2% of all orders. At the same time, Shanghai is also a representative city of salted Tangyuan, gathering 31% of the country’s fresh meat Tangyuan stores and eating 51% of the whole platform.
