Since Bing dwen dwen Winter Olympic Games, the mascot has been blasting and ring out, and the hot spots of social networking are frequent. The whole country or even overseas is selling empty or even in kind. Even if the authorized company is working overtime, the supply of Beijing is still in short supply.
This phenomenal popularity also appears in the field of digital online. The digital collection of Bing dwen dwen NFT (Non-Fungible Token non homogenous token) issued by International Olympic Committee officially has nearly risen by nearly 1000 times on the two day, and it is "top flow".
sales of second-hand transactions soared nearly a thousand times
netizens call directly: we mortals can't grab it!
According to Bing dwen dwen, the official International Olympic Committee authorized ice pier pier digital blind box was sold at 1:00 a.m. Beijing time on February 12th, a total of 500, each 99 US dollars, 5 per person, and the platform for issuing is nWayPlay.
Bing dwen dwen in the blind box will be displayed as an athlete in the winter sports, such as alpine skiing, steel snowmobile, snowboarding, etc., according to nWayPlay official website. At the same time, the blind box also contains two versions of the official emblem of the Beijing 2022 Winter Olympic Games and a poster.
(source: nwayplay)
In addition, the rarity of different NFT Olympic badges is also different. They are divided into four levels: common, rare, epic and legend. Each badge has a unique serial number and can be resold and exchanged in the nwayplay trading market.
For example, the Bing dwen dwen Epic Box will contain 3 official authorized digital brooches: 1 epic (Epic) and 2 rare (Rare), which include 15 versions of official authorization mascot (ice pier) to perform various winter sports, such as skiing, sleigh riding, snowboarding, etc. 5 versions of the official emblem of Beijing Winter Olympic Games in 2022 and 1 versions of posters.
According to the fund news reporter's query nwayplay, all blind boxes of all series have been sold out, and the words "cold out" have been marked on the official website.
(source: nwayplay)
While Bing dwen dwen reporters visited the official trading platform of nWayPlay, it was even more obvious that the price of the two trading price of the ice pier NFT has risen sharply in the market. The original price of $99 has become a history.
The biggest increase is bing dwen dwen of the Nordic joint Beijing 2022 (Nordic combined Beijing 2022) mascot, and now 13 NFT are sold in nWayPlay, the lowest price has reached 2000 USD, and the highest price is 88888 USD. Compared with the initial issue price of $99, it has soared nearly 1000 times!
(source: nwayplay)
In addition, Bing dwen dwen NFT has reached about $1000 on the trading platform, with a minimum of $700.
(source: nwayplay)
In this regard, netizens exclaimed one after another, saying: "this is unimaginable", "we mortals can't grab it", "can't buy it" and so on.
(source: microblog comments)
In addition, Bing dwen dwen, the reporter found that the lowest price of the 2022 mascot of Beijing is 1500 dollars, while the 2022 Beijing mascot of figure skating is the lowest price of 1299 dollars. The lowest price of the 2022 red emblem badge of Beijing is 888 US dollars, which is double the issue price.
This is not the first NFT to catch fire because of the Winter Olympics. Bing dwen dwen, a young man who has not been able to get to the ice pier, has put his eyes on the winter snowflake NFT.
On January 5, the cultural activities department of the Beijing Winter Olympics Organizing Committee launched the Winter Olympics snowflake project. All users can get their own Winter Olympics snowflake as long as they input the name + the last four digits of their mobile phone number. Thanks to the popularity of the Winter Olympics, netizens have aired their own pictures of Winter Olympics snowflakes on Weibo.
(Winter Olympics snowflake NFT receiving interface source: xiaohongshu)
Then, some Internet companies began to participate. For example, xiaohongshu launched the limited digital snowflake activity. The receiving rule is to do the task to receive the fragments and exchange them into snowflake NFT. Up to now, the little red book # Winter Olympics limited number snowflake # topic has 5.091 million views. About the Winter Olympic snow tiktok, I have received millions of reading on micro-blog, including the number of snowflakes, the number of snowflakes, and so on.
In addition, Bing dwen dwen issued the official "cloud pier" digital NFT blind box in February 5th, and Taobao also released the "Alibaba Olympic cloud badge digital collection" in Beijing during the Winter Olympics. Previously, Yili's "champion shining 2022" digital collection has also been on the shelves of Tencent magic core.
"blockchain + sports" is widely used or becomes a new trend
NFT is a non homogenous token with unique, irreplaceable and indivisible characteristics, which is mainly based on Ethereum blockchain. This "chain" boom has swept the world in recent years, especially in the fields of art and sports.
Because NFT uses blockchain technology to record media ownership and generate unique digital identifiers, this feature enables fans and fans of different sports to obtain and collect their favorite sports moments, so it is very popular among sports fans.
Christian Ferri, CEO of NFT pro, a NFT souvenir website, once said: "people will get physical souvenirs through NFT, which will ensure its authenticity and digital scarcity".
NFT is combined with sports, with continuous capital injection and unlimited business opportunities.
Bing dwen dwen, the nWayPlay of the NFT is a de centralized trading platform, which is built on the Flow chain and is launched by the block chain game studio Nway. Nway's parent company is animoca brands, founded in 2014 and headquartered in Hong Kong. It is the developer of sandbox and F1 delta time.
According to Bloomberg on February 9, private equity giant KKR and other investment institutions are negotiating to invest in animoca brands with a pre investment valuation of more than $5 billion, which will increase the latest round of financing of nearly $359 million to $500 million. The company raised $5.8 billion for liberty just before the investment of $5.8 billion.
The most successful business case of NFT in the field of sports application is NBA topshot.
(screenshot of NBA top shot source: official website)
According to the latest data, the transaction volume of NBA topshot NFT has exceeded 16 million, and the total transaction volume has exceeded US $900 million. NBA topshot is also the largest NFT project on the flow public chain. At present, it ranks fifth in the transaction volume ranking of NFT collection series and first in the transaction volume ranking.
According to Deloitte global estimates, sports NFT will generate more than $2 billion in transaction volume in 2023, which is about twice that of 2021. In addition, Deloitte said that by the end of 2022, more than 80% of the world's millions of sports fans will buy or give away NFT sports collections.
In addition, because NFT can effectively prevent tampering, counterfeiting and other acts, NFT is also widely used in sports tickets, sports collections and other aspects. Tickets for popular events are often hard to get, which has also become the subject of scalpers' reselling. However, if NFT tickets are purchased directly through the Internet, it can not only ensure the authenticity and effectiveness of tickets, but also reduce the cost in all aspects.
On the other hand, NFT is also a good way for athletes and teams to strengthen their relationship with fans. At present, the responsible and publicity departments of sports events are considering how to best use NFT to enhance the fan experience.
For example, there are now societies com. And other fan token websites and the cryptocurrency chiliz ($CHZ) provide fan participation tokens focusing on sports and E-sports. According to the reporter's inquiry, these fan tokens are similar to membership cards. Fans can buy such tokens to vote on Sports Club affairs, including Jersey design, the best player of the month, what songs to play during the game, the name of the training ground and the selection of charity activities.
regulatory problems still exist
China's Bing dwen dwen NFT does not support users in China because of the nWayPlay platform licensing restrictions.
(source: nwayplay)
NFT has made great achievements abroad, but due to the characteristics of decentralized finance, it is difficult to supervise. Theft cases through fake NFT websites, fake transaction links and fake projects are common and difficult to monitor. This newspaper reported earlier this month that the collection of an NFT collector was stolen within a few minutes, with a loss of more than $2.7 million (about 17.28 million yuan).
It can be seen that the supervision of NFT is necessary, and NFT has no very strict legal provisions and provisions in China, so Chinese investors can only obtain the income of the primary market for the time being. It is understood that at present, China's mainstream NFT platforms, such as whale exploration, magic core, meta vision and Dongyi Yuandian, only support institutions or contracted artists to issue digital collections, and individuals are not allowed to cast and trade NFT by themselves.
Since October last year, platforms including magic core and ant grain have completely deleted the word NFT and changed it to "digital collection". On the other hand, all kinds of traditional Internet and consumer goods enterprises are actively participating in the field of NFT.
According to the research and judgment released by Citic Securities Company Limited(600030) , the technical characteristics of NFT make it a possible solution to the problem of digital assets, but many problems such as commercialization and follow-up development path are not clear, and we also need to pay close attention to market uncertainty and policy supervision guidance.
Cinda securities also believes that with the popularization and popularity of NFT applications, seeking an open secondary market while strengthening supervision and curbing speculation is the key to the further development of China's NFT industry.
The people's daily also commented that at present, China has not made clear the legal nature, transaction mode, supervision subject and supervision mode of NFT. There are risks such as speculation, money laundering and financial productization in NFT. We should be cautious about NFT investment and be vigilant against the financial scam of "beating drums and flowers".
China's NFT market has just begun to develop. We will wait and see whether it will grow in the future and where it will go.
