Taking advantage of the Bing dwen dwen, , a number of bank account managers, not only sold the Winter Olympic currency, Winter Olympic bills, but also sold their own credit cards with the theme of Beijing Winter Olympic Games.
The Beijing Winter Olympics has ignited the enthusiasm of countless people for ice and snow sports, and various commemorative coins related to the Winter Olympics are also quietly popular.
Recently, the second batch of Winter Olympic coins and Winter Olympic banknotes were launched, which was welcomed by consumers. The reservation time of Winter Olympic coins has not expired, and it has been quickly booked out.
popular winter Olympic coins
It is reported that February 11-13 is the reservation period for the second batch of Winter Olympic coins and banknotes. This batch of commemorative coins and banknotes are the remaining part of the first reservation exchange. Therefore, there are some unopened loose coins and banknotes. At the same time, the bank stipulates that the reservation exchange limit per person is 20 sets respectively. The Winter Olympic coins and banknotes can be reserved separately, and the exchange period is from February 18 to February 24, 2022.
According to Bing dwen dwen, Bing dwen dwen, a group of bank account managers opened the marketing work on Friday (February 11th). The friends in the circle issued a picture and said that although the "ice pier" hand puppet could not be captured, the commemorative coins could be set.
Bing dwen dwen, the twenty-fourth Olympic Winter Commemorative Banknote, was divided into two pieces, which were all designed with a bright blue ice and snow design. Among them, the commemorative banknotes printed on ice sports were plastic banknotes, and the commemorative banknotes on snow sports were banknotes. On the anti fake watermark, there was a "ice pier pier" watermark pattern on skiing. In addition, the face value of commemorative banknotes is 20 yuan and commemorative coins are 10 yuan.
Although the appointment of Winter Olympic coins and Winter Olympic banknotes is not the first time, it is still snapped up by consumers. A number of bank outlets in Shanghai told the reporter of the international finance news, "the Winter Olympic currency was robbed long before the appointment deadline."
"There must be no winter Olympic coins, but there are still surplus Winter Olympic coins." On February 13, a customer manager of a large state-owned bank told reporters that the number of Winter Olympic coins in this batch is not large, so it is relatively faster to grab them, but the number of commemorative banknotes is abundant and it is not difficult to make an appointment.
Query the remaining amount of the Winter Olympic coins and Winter Olympic banknotes from the bank entrance. As of 12 p.m. on February 13, the online remaining amount of the National Winter Olympic coins was only 114, and the remaining amount of the Winter Olympic banknotes was about 2.833 million. Previously, the total amount of national commemorative coins available for online reservation was about 7.8775 million, and the total amount of commemorative banknotes was 22.39207 million.
marketing through "pier"
Although the exquisite design of Winter Olympic coins and Winter Olympic banknotes is generally loved by everyone, due to the high issuance quantity of 200 million sets and the intensive issuance of other theme commemorative coins before, it is reasonable to say that it will affect consumers' purchase enthusiasm to a certain extent.
Bing dwen dwen, which was the first time to issue the commemorative coins and notes in December last year, will also play a positive role in the recent Olympic Games. The above banking practitioners said.
According to the reporter's observation, taking advantage of the holding of the Winter Olympic Games, the customer managers of many banks not only sell the Winter Olympic coins and banknotes, but also sell their own credit cards with the theme of the Beijing Winter Olympic Games, and said that after the consumption reaches the standard, they will have the opportunity to receive gifts such as mascots, dolls, hand-made pillows and pillows of the 2022 Winter Olympic Games. Shuey Rhon Rhon, Bing dwen dwen, Bank Of China Limited(601988) , said that the bank had been credit-card for over three months, and the credit card consumption was over 199 yuan.
The effect of getting customers is also obviously good. The person in charge of the credit card center of a large state-owned bank told reporters that in this way, a large number of customers came to consult and handle cards. In order to get the surrounding areas related to the favorite winter Olympic theme, the telephone of the credit card center was exploded.
"At this stage, most young people already have their first credit card, and they don't have enough power to apply for credit cards again. If they directly let customers develop business, it's stiff to apply for cards, and banks really need to rub some suitable hot spots to develop business." Wang Shiqiang, senior researcher of Bingjian science and technology, told the reporter of international finance that the Winter Olympics is a rare opportunity.
According to the statistics released by the central bank, by the end of the third quarter of 2021, the number of credit cards and debit and credit cards in use had totaled 798 million, an increase of 0.97% month on month. Among them, 0.57 credit cards and lending cards were held per capita, up slightly from 0.56 at the end of the previous quarter. In other words, with the growth of credit card users, the fading of dividends and the arrival of the risk cycle, refined operation and differentiated services have become the key factors of brand competition, the industry competition has become increasingly fierce, and the online consumption scene has become a battleground for strategists.
