On February 13, the reporter of Beijing News learned from Shede Spirits Co.Ltd(600702) that at the 2022 Shede Spirits Co.Ltd(600702) annual work conference held on February 12, Guo Guangchang, chairman of Fosun international, once again expressed the vision of integrating Shede Spirits Co.Ltd(600702) with Fosun ecology and promoting the internationalization of Shede Spirits Co.Ltd(600702) . Guo Guangchang said: “In my mind, the word” willing “has gathered the essence of China’s wisdom of Confucianism, Buddhism and Taoism. It is a great honor for us to become the shareholder of this brand. We should make it shine brighter in our hands. I hope to blend well with the great ecosystem of Fosun, and I hope to win the brand development culture and hope to represent China to the world in two words. ”
Guo Guangchang’s position, to a certain extent, again showed the determination of the deep star ploughing Baijiu sector. Shede Spirits Co.Ltd(600702) , which has the ecological empowerment of the fossing star, has more favorable conditions than the competitors in the future of Baijiu consumption scenario.
Huang Zhen, chairman and President of Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) , said: “whether from the eastern life aesthetics or the product attributes, Baijiu actually has the condition to become an ecological pearl category. Hope that the whole Shede Spirits Co.Ltd(600702) will be the future. Having entered a track of rapid development, we can still maintain such a development trend. At the same time, it can undertake the development of Fu Xing Yu Garden’s empowerment.
The “rapid development track” in Huang zhenkou is also embodied in the data. According to the performance forecast released on Shede Spirits Co.Ltd(600702) on January 18, Shede Spirits Co.Ltd(600702) is expected to realize a net profit attributable to shareholders of listed companies of 1.23 billion yuan to 1.28 billion yuan in 2021, an increase of 650 million yuan to 700 million yuan compared with the same period of last year, with a year-on-year increase of 112% to 121%; It is estimated that the net profit attributable to shareholders of listed companies after deducting non recurring profits and losses in 2021 will be 1.19 billion yuan to 1.24 billion yuan, an increase of 640 million yuan to 690 million yuan compared with the same period of last year, with a year-on-year increase of 116% to 125%; The company’s operating revenue is expected to increase by about 83% over the same period last year. Shede Spirits Co.Ltd(600702) ‘s growth in the notice of pre announcement shows that the Baijiu consumption market has been noticing a rebound, and the positive influence of the company’s old wine strategy has been gradually accepted by the market.
In fact, another highlight of this work meeting is still the focus on the strategy of old wine. In 2021, Shede Spirits Co.Ltd(600702) ‘s old wine reserves were once questioned, Shede Spirits Co.Ltd(600702) then quickly clarified the authenticity of its old wine reserves and explained in detail the key points in the relevant questioning articles, but the event still caused great waves in the industry. Nevertheless, Shede Spirits Co.Ltd(600702) at this working meeting, it was once again emphasized that the strategy of old wine will blossom everywhere in 2021, and the high-quality development results achieved should prove the correctness of this strategic direction.
Zhang Shuping, chairman of Shede Spirits Co.Ltd(600702) immediately gave guidance to the work of Shede Spirits Co.Ltd(600702) in 2022. In Zhang Shuping’s guidance, there is a sentence worthy of attention, that is, on the basis of the dual brand strategy, it is mentioned that globalization and rejuvenation are the direction and future, and the short -, medium – and long-term goals of Shede Spirits Co.Ltd(600702) have also been formulated.
This sentence echoes Guo Guangchang’s vision of Shede Spirits Co.Ltd(600702) representing China to the world, and also triggered more reverie in the industry. In fact, the four strategies for the development of Shede Spirits Co.Ltd(600702) in 2022 are still old wine strategy, double brand strategy, youth strategy and internationalization strategy.
