Citic Securities Company Limited(600030) pointed out Chinese mainland's fresh ground coffee has entered the initial stage of popularization and upgrading, and the current penetration rate is still low and the growth space is wide. The industry price band is clear, the emerging brands under Starbucks are rising, the head supply chain advantage and brand awareness are continuously strengthened, the concentration is expected to continue to improve, and the parity track is expected to run out of the local big brands. It is suggested to grasp the investment opportunities of subdividing the price band under the high bonus increase of the industry.