Approaching Valentine’s day, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) flower orders soared. According to the data from hungry Yao, during this Valentine’s day, the elderly group has become another “main force” of online flower ordering. Not only its flower orders are six times that of the same period last year, but also the flower styles favored by young people such as broken ice blue roses and national style mix and match have also been welcomed by elderly users.
“love you forever” and “good health” form a bouquet with high-frequency words
Compared with young people pursuing new and strange flower collocations, among the elderly consumer groups, in addition to the traditional 11, 19 and 99 roses and other conventional bouquets, cappuccino, broken ice blue roses and other novel flower materials are also popular. Take broken ice blue rose as an example. Among the relevant orders, the number of orders from elderly users has exceeded 25%.
At the same time, Jiang Yi, the person in charge of “Yike Florist”, observed that, different from young consumers, the words such as “always healthy” appear more frequently in the order notes and bouquet inscriptions of elderly users, in addition to the words that directly express love.
“The expression of ‘love you forever’ is an expression of desire for many young consumers, but for the vast majority of elderly consumers, it has been proved by them.” Jiang Yi said.
the rise in flower prices can not stop the enthusiasm of energetic old people to buy flowers
It is understood that affected by the low temperature, the output of flowers in Yunnan has decreased significantly this year, the prices of mainstream flowers such as roses and lilies have risen, and the price of popular flowers is expected to be more than twice that of last year.
The rise in flower prices did not reduce users’ enthusiasm for purchasing flowers on festivals. According to Wang Qian, head of the flower industry of hungry Yao, during Valentine’s day, the overall order volume of hungry Yao will increase by more than 300% year-on-year. In addition to roses, orders for carnations, tulips and other flowers have also increased significantly.
Even so, especially in the first and second tier cities in China, elderly consumers have still become one of the main groups of holiday flower buyers.
fancy show of love, national style roses in short supply
According to Jiang Yi, the person in charge of the “moment Florist”, the elderly have become more and more receptive to ordering flowers on the Internet in the past two years. Not only Valentine’s day, but also on the Spring Festival, March 8th women’s day, Tanabata day and other festivals, the orders of hungry flowers from the elderly “can rise three or four times every year”
national style flowers are popular with the elderly
In order to meet the festival needs of people of many ages, hungry joint merchants have launched national style models and hybrid models. Flowers are matched with wrapping paper printed with traditional Chinese ancient characters. The combination of tradition and modern trends, as well as the hybrid of tulips, black pineapples and Princess flowers, can not only convey their wishes, but also meet the mentality of the elderly as they live younger and younger. Hungry? According to the feedback of platform merchants, the national style roses priced at 129-199 yuan are in short supply.
In order to ensure that orders can be ordered and shipped in an orderly manner during the peak period, we began to assist merchants in online operation as early as before the Spring Festival. We guided merchants to go online through live broadcast courses to estimate sales volume, so as to facilitate merchants to prepare goods in time. At the same time, we gave special guidance on merchants’ purchase channels, service standards and distribution time, so that consumers can receive satisfactory gifts in time.
