“spicy hot first stock” is coming?
According to the official website of the CSRC, Shanghai yangguofu enterprise management (Group) Co., Ltd. has submitted the approval of overseas initial public offering, which was accepted by the CSRC on February 8.
It means that Yang Guofu began to officially impact the “first share of Malatang”, and his Hong Kong stock IPO will be escorted by China Securities Co.Ltd(601066) .
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6000 backdoor stores
can Malatang also make an IPO?
No one expected that the spicy hot shops common on the street would also be listed.
“I met Malatang on the street in 2000. So far, Yang Guofu and his wife have an indissoluble bond with Malatang of Sichuan Shu culture.” Yang Guofu described his first encounter with Malatang on his official website.
In 2000, Yang Guofu and his wife started a spicy hot in a rental house in Harbin. After adhering to the taste based, constantly demanding innovation and preparing thousands of formulas, we finally developed a unique soup bottom.
With the blessing of exclusive formula, in 2003, Yang Guofu opened the first store called “Yangji Malatang” in Harbin, which is the predecessor of Yang Guofu Malatang.
Figure / Yang Guofu official wechat
From 2004 to 2005, Yangji Malatang was officially renamed yangguofu Malatang. During this period, the first franchise store of yangguofu Malatang was born. By the end of 2005, the number of franchise stores had reached more than 70. In 2006, its franchise stores exceeded more than 100 for the first time.
The arrival of franchisees made Mr. and Mrs. Yang Guofu quickly accumulate the first pot of gold. According to media reports, according to different regions, Yang Guofu’s franchise fee also increased from the initial 1000-3000 yuan to 4990-7900 yuan.
At the end of 2019, Yang Guofu disclosed to the media that the company’s revenue in 2019 is expected to reach 1.3 billion yuan, of which the franchise fee accounts for only 20%, and most of the revenue comes from the business module.
Although Yang Guofu revealed that the franchise fee accounts for only 20% of its revenue, it is indeed not a small amount for Malatang chain stores.
A former Yang Guofu franchisee revealed to panoramic finance that ” around 2016, it opened a Yang Guofu spicy hot shop in a county-level city, with a franchise fee of 38000 for the first two years and more than 10000 per year thereafter. “
In a chart of franchise fee standards provided by the above franchisees, it can be seen that around 2016, the franchise fee standards vary in different cities. The most expensive is Beijing and Shanghai, with 39900 yuan a year; For villages and towns, it is 6900 yuan / year. In addition, it also needs 10000 yuan of brand reputation and performance bond.
Today, Yang Guofu has stores all over the country. The official website shows that up to now, the number of stores has exceeded 6000 and has successfully moved to the overseas market. At present, Yang Guofu has laid stores in Canada, Australia, Japan, South Korea, Singapore and other countries.
Yang Guofu’s official website shows that it currently has more than 5900 franchise stores. Even based on the franchise standard in 2016, Yang Guofu’s annual revenue from franchise fees is not a small fee.
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do you make money selling Malatang?
franchisees say the gross profit can reach 60%
It is worth mentioning that the above franchisees disclosed that ” after joining Yang Guofu, Yang Guofu company will be responsible for the decoration of the store, while franchisees need to purchase condiments, ingredients, kitchen equipment, etc. from Yang Guofu, and frozen meat and other ingredients will be solved locally. “
The income from selling condiments, ingredients, kitchen equipment and restaurant furniture to franchisees constitutes another major income segment of Yang Guofu – business module.
Of course, the market is more curious about whether selling Malatang makes money?
The above franchisees further said, ” the total cost of this store opened in county-level cities is about 300000 yuan, the average daily flow of the store is about 1700-3600 yuan, and the cost will be recovered in about 11 to 14 months, with a gross profit of about 45% – 60%, which is very profitable. “
Due to the difference of individual operation, there is bound to be a certain gap in profits between franchisees.
According to public media reports, in 2020, although the epidemic blocked catering, the turnover of its stores reached 6-7 billion yuan, and the revenue of Yang Guofu group also exceeded 1.2 billion yuan.
Why did Yang Guofu, who didn’t seem to have much money, finally choose to go public?
Tianyancha’s official website shows that Yang Guofu has no financing record. In 2021, the company changed from a limited liability company to a joint stock limited company, which was regarded by the outside world as a precursor to the company’s preparation for IPO. From the perspective of equity penetration chart, Yang Guofu and Zhu Dongbo hold 40% equity of Yang Guofu and Yang Xingyu holds 20% equity respectively.
figure / SkyEye official website
Now, Yang Guofu has taken a substantive step in the IPO. If it goes well, he will disclose the prospectus on the Hong Kong Stock Exchange in the near future, and more speculation about his financial data and equity will be revealed. If successfully listed, it will also become the “first share of Malatang” in the capital market.
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814 IPO queuing enterprises
four new shares will be launched next week
According to panorama financial statistics, up to now, there are 814 A-share IPO queuing enterprises (excluding enterprises such as registration effectiveness and termination of review), including 383 on the gem, 117 on the Shanghai main board, 108 on the Shenzhen main board, 142 on the science and innovation board and 64 on the Beijing stock exchange.
This week, only one enterprise of Chongqing wangbian electric (Group) Co., Ltd. launched the conference and successfully broke through the customs. Next week (February 14-18), 9 enterprises will be reviewed in succession, including 5 on the science and innovation board, 1 on the Shenzhen Stock Exchange main board and 3 on the gem.
It is worth mentioning that four new shares will be launched online next week.
Among them, West Point pharmaceutical is a scientific and technological pharmaceutical enterprise focusing on the R & D, production and sales of chemical raw materials and preparations. It is one of the first batch of pharmaceutical enterprises certified as “high-tech enterprises” in Jilin Province in 2008. Its products cover anti anemia drugs, drugs for the treatment of mental disorders, drugs for the treatment of cardiovascular diseases and adjuvant drugs for anti-tumor treatment. The issue price is 22.55 yuan / share, and the corresponding issue price earnings ratio is 42.95 times.
Hongxi technology is a Beijing stock exchange company. Its main business is the design, R & D, production and sales of high-precision electronic wire components and micro electroacoustic devices. The initial number of shares issued in this public offering was 16 million, and the total share capital after issuance was 74.072 million, accounting for 21.62% of the total share capital after issuance (before the exercise of the over allotment option). The stock is directly priced, and the issue price is determined as 12 yuan / share, with a corresponding issue price earnings ratio of 24.18 times.
Han’s CNC company’s main business is the R & D, production and sales of PCB special equipment. During the reporting period, the products mainly cover PCB key processes such as drilling, exposure, forming and testing. It is one of the enterprises with the most extensive product lines among PCB special equipment enterprises in the world.
Hongying intelligent is a provider of intelligent electrical control system products and solutions for mobile machinery and special vehicles. Its main business includes the R & D, production and sales of intelligent electronic control products and intelligent electronic control assemblies.
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latest IPO queue
