Zhihu layoff rumors lead to the magic system: it can monitor employees’ turnover intention for only 40000 yuan in three years

As rumors of layoffs spread, a system known to monitor employees’ turnover intention came into the public eye.

A background picture of the online transmission system shows that an employee surnamed Ju visited the job search website 23 times, delivered his resume 9 times, and 254 chat records with keywords.

Red Star capital Bureau found that developed this system by a listed company Sangfor Technologies Inc(300454) (300454. SZ). At present, the market value of the company exceeds 60 billion yuan, and its whole network behavior management products have maintained the first market share in China for 12 consecutive years.

On February 12, a staff member of Sangfor Technologies Inc(300454) told the Red Star capital bureau that now large companies use Sangfor Technologies Inc(300454) products more or less, but the product models may be different.

“our products have been filed by the Public Security Bureau and are allowed to exist. We generally advise customers to inform employees, because employees have the right to know, but the boss must not inform for better effect, which will have some negative impact on our brand.” the above staff told the Red Star capital Bureau.

inform about layoffs and monitor employees’ Internet access

knowingly denied layoffs, another listed company surfaced

Recently, some netizens broke the news that the video Department of Zhi Hu (zh. US) is laying off staff, almost half of its employees.

Almost at the same time with the above news, it is known that has installed a behavior perception system, which can monitor employees’ online behavior to learn their behaviors such as browsing recruitment websites and submitting resumes, so as to know whether employees want to leave.

A group of pictures posted on the Internet shows that in the behavior perception system, you can view the details of employees with turnover intention. An employee surnamed Ju of the customer orientation department visited the job search website 23 times, delivered his resume 9 times, and 254 chat records with keywords

online pictures

For the above online news, some netizens said that they knew there was no customer orientation department. These were two independent events, but after dissemination, they were compiled together to attract attention; Some netizens insisted that in the initial disclosure, both incidents occurred in Zhihu.

On February 12, the Red Star capital Bureau searched on microblogging, pulse and other social platforms, but it was unable to find the source of the relevant news and there was no way to verify it.

However, according to the Securities Daily, the relevant person of Zhihu responded that Zhihu has no layoff plan in the video business, and also welcomes talents from the video business to join.

So is there any monitoring of employees’ online behavior?

Red Star capital Bureau noted that the behavior perception system in the online message was developed by the listed company Sangfor Technologies Inc(300454) . This is a product and service provider focusing on enterprise network security, cloud computing and it infrastructure, basic network and Internet of things.

sales: only 40000 yuan for 3 years

lawyer: failed to inform the employee or suspected of illegally collecting personal information

The official website of Sangfor Technologies Inc(300454) shows that the company believes that the massive online logs must contain useful business value for users. In the scheme provided by Sangfor Technologies Inc(300454) , the online behavior management system is responsible for collecting data, and the behavior perception system is responsible for summarizing and analyzing data. According to the Sangfor Technologies Inc(300454) financial report, the whole network behavior management refers to the two areas including local LAN management and VPN access network management, which manage not only the behavior of surfing the Internet, but also the behavior of not surfing the Internet.

On February 12, the customer service of Sangfor Technologies Inc(300454) told the Red Star capital bureau that generally speaking, it is necessary to deploy the online behavior management system, do the intranet online audit, and then import the relevant data to the behavior perception system for analysis.

“this is mainly to analyze the website access records of employees in the company’s network, and support the analysis of turnover (intention).” the customer service told the Red Star capital Bureau.

On the same day, Xiao Li (a pseudonym), a salesperson of Sangfor Technologies Inc(300454) , provided the Red Star capital bureau with the relevant pages of turnover intention analysis. The picture shows that managers can limit a period of time to view the users, access duration and access times of the recruitment website during this period.

For example, in the past week, an employee of the marketing department of a company ranked first with the cumulative time of visiting the recruitment website for 1 hour and 20 minutes. He visited the websites such as pull hook, Zhilian recruitment and boss direct employment for a total of 20 times.

the figure is provided by Sangfor Technologies Inc(300454) sales

“If you just want to analyze the resignation risk of employees, considering the cost, you can only use the online behavior management system. There is no need for the behavior perception system, because the behavior perception system can also predict more risks, such as employees sending and uploading confidential documents of the company.” Xiao Li said.

Red Star capital Bureau learned that the above products are paid annually, and the cost is related to the network bandwidth and the number of terminals.

Xiao Li told the Red Star capital bureau that assuming that the bandwidth of a company is 100m and the number of terminals to be monitored is 200, the cost in three years is only 40000 yuan when only the online behavior management system is used.

If the two systems are used together, the cost will rise to more than 100000 yuan. When equipped with better network broadband and more terminals, the cost can even reach hundreds of thousands of yuan.

“Our products have been filed by the Public Security Bureau and are allowed to exist. we generally advise customers to inform employees because employees have the right to know, but the boss must not inform them for better effect, which will have some negative impact on our brand.” Xiao Li told the Red Star capital Bureau.

Zhao Zhanzhan, deputy director of Beijing Yunjia law firm, told Hongxing capital bureau that employees’ online behavior records belong to employees’ personal information and also constitute employees’ privacy. Whether is suspected of violating employees’ personal privacy depends on whether the company installing the above system has informed the employees, or whether the relevant system is obvious if installed on the work computer and whether the employees can see it.

“Either way requires the consent of the employee, otherwise it will be suspected of illegally collecting the employee’s personal information and violating the employee’s personal privacy.” Zhao occupation told the Red Star capital Bureau.

the first market share for 12 consecutive years

Suning.Com Co.Ltd(002024) also worried about employees’ fishing at work

Red Star capital Bureau has found that Sangfor Technologies Inc(300454) has released many related cases in its official account, ” Sangfor Technologies Inc(300454) technology”, including Suning Appliance Limited by Share Ltd (hereinafter referred to as Suning Appliance).

According to an article in the company, the developed Internet gives employees more choices, such as online chat, online shopping, online video, Forum irrigation… During working hours, we are more or less using working hours for non business operations.

“(Suning Appliance) also faces these problems in Network Management… Finally, Suning Appliance chose Sangfor Technologies Inc(300454) Internet behavior management (AC) solution to ensure enterprise data security and Internet management.” the above article said

screenshots from official account ” Sangfor Technologies Inc(300454) technology”

Not only Suning Appliance, according to the article issued by the official account ” Sangfor Technologies Inc(300454) technology”, Indonesian food and drug administration, TV set-top box supplier, Shenzhen Skyworth Digital Co.Ltd(000810) technology Limited by Share Ltd, etc. also deployed their Internet behavior management system.

when the Red Star capital Bureau asked whether it knew whether it was a customer of Sangfor Technologies Inc(300454) , Xiao Li said that these large companies used Sangfor Technologies Inc(300454) products more or less, but the product models may be different. “Enterprises and institutions in each city must have Sangfor Technologies Inc(300454) equipment.”

In addition to turnover intention analysis, Sangfor Technologies Inc(300454) products can also help managers view the work status of employees.

According to a picture provided by Xiao Li, managers can view the online records of employees through the background, and analyze the length of time that different employees visit the slowdown application and the confidential documents involved.

the figure is provided by Sangfor Technologies Inc(300454) sales

Tiktok also told what the Red Star capital Bureau said that even after the company installed the system, even if employees used their mobile phone to connect the company WiFi, they would be seen relevant content. “For example, it will record how long you have been shaking, but it will not record what videos you have seen.”

Red Star capital Bureau noted that Sangfor Technologies Inc(300454) once pointed out in the financial report that its network wide behavior management products continued to maintain the first market share in China’s security content management category for 12 consecutive years from 2009 to 2020.

the total market value exceeds 60 billion yuan

network security business revenue exceeds 60%

According to the financial report of Sangfor Technologies Inc(300454) , from 2018 to 2020, its revenue was 3.224 billion yuan, 4.590 billion yuan and 5.458 billion yuan respectively, and the net profit attributable to shareholders of listed companies was 603 million yuan, 759 million yuan and 809 million yuan respectively.

At present, the business of Sangfor Technologies Inc(300454) is mainly divided into three parts: network security, cloud computing and it infrastructure, basic network and Internet of things. the whole network behavior management and other products mentioned above are classified as the field of network security.

The Red Star capital Bureau found that the revenue from Sangfor Technologies Inc(300454) network security business exceeded 60%.

In 2020, Sangfor Technologies Inc(300454) network security business brought revenue of about 3.349 billion yuan, accounting for 61.35%; Cloud computing and it infrastructure, basic network and Internet of things accounted for 29.15% and 9.5% respectively

screenshot from Sangfor Technologies Inc(300454) financial report

On January 25 this year, Sangfor Technologies Inc(300454) released the performance forecast for 2021.

According to the announcement, its estimated revenue is about 6.707 billion yuan – 6.816 billion yuan, a year-on-year increase of 22.87% – 24.87%; However, its net profit attributable to shareholders of listed companies decreased by 61.82% – 70.22% year-on-year, about 241 million yuan – 309 million yuan.

For the sharp decline in net profit, Sangfor Technologies Inc(300454) said that first, the growth rate of operating revenue was slow; Second, due to the further increase of investment, various expenses are still growing rapidly; 3、 Because the overall gross profit margin decreased.

On February 11, Sangfor Technologies Inc(300454) closed at 147.10 yuan / share. Based on this calculation, its total market value is about 61.15 billion yuan.

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