The cultural tourism NFT (NFT: non homogenous tokens, assets in the digital world) market has developed rapidly. Since this year, the total issuance scale has exceeded 30 million yuan. Benefiting from the popularity of NFT concept, Xi’An Qujiang Cultural Tourism Co.Ltd(600706) (600706) recently realized the “four days and three boards”. On the 11th, the company clarified that its digital collection is not NFT, but the share price still rose strongly. Disk display, the company’s share price rose from 18.48 yuan / share to the current 24.60 yuan / share, only four days, the share price rose to 37.64%.
since this year, the share price has increased by more than 80%
During the Spring Festival, the cultural tourism NFT market continued to be hot. Cultural tourism NFT accounted for 64% of the total amount of digital collections issued during the Spring Festival, becoming the core category, and showing strong market competitiveness at key nodes such as new year’s Eve, first day and fifth day, showing the natural attribute of NFT combined with culture and IP. In this regard, Caitong Securities Co.Ltd(601108) analyst Liu Yang said: “due to the large profit space of digital collections, if the current situation is maintained and the volume continues, it may bring actual performance increment to the scenic spot. NFT has opened the second growth space for the IP operation of the scenic spot, which is expected to bring new imagination space to the scenic spot and tourism industry.”
Recently, Xi’An Qujiang Cultural Tourism Co.Ltd(600706) shares have increased significantly for several consecutive trading days, with a high turnover rate. Since the beginning of the year, the share price has increased by 81.05%, the turnover rate has reached 288.74%, and the daily average turnover rate is 12.03%. According to the financial data, the company expects the net profit attributable to the shareholders of the listed company to be about 5.8 million yuan to 7.5 million yuan in 2021, and the net profit attributable to the shareholders of the listed company after deducting non recurring profits and losses is about – 32.2 million yuan to – 30.5 million yuan.
In response to the market speculation, Xi’An Qujiang Cultural Tourism Co.Ltd(600706) explained that the controlling shareholder of the company, The controlling shareholder made a written reply after asking the actual controller Xi’an Qujiang New Area Management Committee by telephone: “up to now, the company and Xi’an Qujiang New Area Management Committee do not have the stock listing rules of Shanghai Stock Exchange Major information that should be disclosed but not disclosed in accordance with the provisions of the, including but not limited to major asset restructuring, issuance of shares, acquisition of listed companies, debt restructuring, business restructuring, asset divestiture and asset injection; The information disclosed in the early stage does not need to be corrected or supplemented. “
“company digital collection is not NFT”
The main business of Xi’An Qujiang Cultural Tourism Co.Ltd(600706) is scenic spot operation management business, historical and cultural theme hotel management (including catering management), travel agency business, performance business, cultural tourism commodity business and other new tourism business, and real estate development and sales.
It should be mentioned that Xi’an Qujiang City Wall Tourism Development Co., Ltd., a subsidiary of the company, has launched the first digital collection Samurai Series in Xi’an City Wall scenic spot and sold it on Alibaba auction platform. Xi’an city wall Samurai digital collection is divided into three categories: rare edition samurai, limited edition samurai and winter limited edition samurai.
In terms of business, the open scenic spot under the jurisdiction of the company was reopened on January 23, 2022. Xi’an City Wall scenic spot, Daming Palace National Heritage Park, Datang Furong park scenic spot and Qujiang ocean polar park will resume opening to the outside world, performances and other business projects on January 25, January 26, January 27 and January 30, 2022 respectively.
However, Xi’An Qujiang Cultural Tourism Co.Ltd(600706) 11 clarified: “recently, the company and its subsidiary Xi’an Qujiang City Wall Tourism Development Co., Ltd. have launched digital collections respectively. The company’s digital collections are not NFT. At present, this revenue accounts for less than 1% of the company’s annual revenue.”
The share price of Xi’An Qujiang Cultural Tourism Co.Ltd(600706) was not affected by the clarification, and the share price of the company rose again on Friday. Disk display, the company’s share price at 11:18 am limit, trading hours have opened the limit six times.
“The tourism sector has broken through in recent years.” A private placement person in Guangdong said to the reporter of Dazhong securities news on the 11th: ” Xi’An Qujiang Cultural Tourism Co.Ltd(600706) touched the daily limit. From the trend, the stock price is running above the 5-day moving average, and the upward trend has not changed yet. Considering the cost, it is suggested that it should not be higher.”
