The Spring Festival holiday has passed, and the new journey of the year of the tiger has begun.
Recently, Maotai, Wuliangye Yibin Co.Ltd(000858) , Jiangsu Yanghe Brewery Joint-Stock Co.Ltd(002304) , Zhuyeqing and other liquor enterprises sounded the horn of commencement, and put forward new year plans at internal meetings. Whether it is striving for “secondary entrepreneurship” to promote new take-off; Or plan a new marketing strategy to enter a broader market; Or continue to layout high-end, improve the product structure, are passing a message to the industry, the year of the tiger, the major wine enterprises will still make efforts to move forward.
Maotai: wine, blueberry wine and health wine have achieved a “good start” in 2022
On February 9, Maotai Group held the Fourth Party committee (expanded) meeting in 2022. The meeting mentioned that during the Spring Festival, the sales momentum of Maotai liquor was good, the price remained stable, and the market showed a strong sales trend; The sales of Maotai Maotai flavor liquor series increased significantly; The group’s wine, blueberry wine, health wine and other products successfully occupied the “double festival” node and achieved a “good start” in 2022.
The meeting revealed that up to now, 1365 sales outlets of Maotai liquor distribution units across the country have been reopened, 1360 have been reopened, and 34 self operated companies across the country have been opened for business normally; Maotai Maotai Maotai series liquor dealers across the country have resumed work one after another, and 102 Maotai series liquor experience centers across the country have all been opened; The markets of Xijiu, wine, blueberry wine and health wine under the group have basically resumed business and market.
The meeting pointed out that the production preparation meeting has been held in the koji making and liquor making workshops to ensure the smooth resumption of production. The Maotai science and technology building project, the liquor warehouse project in China area, the Maotai hospital project, the project under construction of Xi liquor company, etc. have been fully resumed. The Maotai Tianjie project, the 30000 ton Maotai flavor series liquor project, the guiding glass factory and other projects are planned to resume work in the near future. The headquarters such as the cluster demonstration area project, the Tanchang packaging and logistics park project, and the Maotai liquor expansion and reconstruction project in the 14th five year plan have all been on duty. All kinds of work are quickly on the right track, riveting full energy to sprint for a “good start” in the new year.
Wuliangye Yibin Co.Ltd(000858) : deepen reform and achieve key breakthroughs
On February 8, Wuliangye Yibin Co.Ltd(000858) held the first (expanded) study meeting of the theoretical learning center group of the Party committee in 2022. Li Shuguang, Secretary of the Party committee and chairman of the board of directors of Wuliangye Yibin Co.Ltd(000858) group company, pointed out that there are many major events and joys this year. The 20th CPC National Congress and the 12th provincial Party Congress will be held. The tasks in all aspects are arduous and arduous. All Party members, cadres and employees should effectively improve their political position, We should conscientiously study, implement and unify our thoughts and actions with the arrangements and arrangements of our superiors.
Li Shuguang stressed that in the key year of the company’s entry into the world’s top 500, all levels of the company should maintain a sense of urgency, crisis and benchmarking awareness, ensure the stability of the main industry of the wine industry, do a good job in the transformation and upgrading of diversified industries, deepen reform and achieve key breakthroughs. At the same time, we should adhere to the party’s leadership, strengthen party building, do a good job in the “second half” article of promoting reform with cases, create a clean and positive entrepreneurial environment for Wuliangye Yibin Co.Ltd(000858) reborn high-quality development.
Jiangsu Yanghe Brewery Joint-Stock Co.Ltd(002304) : strive for a new journey of “secondary entrepreneurship”
On February 8, Jiangsu Yanghe Brewery Joint-Stock Co.Ltd(002304) held an annual work conference. Zhang Liandong, Secretary of the Party committee and chairman of Jiangsu Yanghe Brewery Joint-Stock Co.Ltd(002304) and chairman of Shuanggou liquor industry, made a theme report on “striving for a new journey of” Second Entrepreneurship “, striving for a new race of” second take-off “, and striving to write a new chapter of” stability, high quality, sustainability and better health “. Zhang Liandong made a systematic and comprehensive deployment and arrangement for the production and operation of the enterprise in 2022, and proposed to build a wonderful Yanghe, Fengcai Shuanggou, colorful expensive wine and colorful Lihua village.
Zhang Liandong mentioned that we should set the marketing goal and cultivate intensively. Yanghe brand highlights “high”, Shuanggou brand highlights “good”, expensive wine brand highlights “fast”, Lihua village brand highlights “excellent”, wine highlights “quasi”, e-commerce business highlights “new”, international business highlights “special”, and customized marketing highlights “deep”. In addition, we should anchor the brand height and keep improving. We should focus on the development concept of “high-end and branding” and take the idea of “striving for height, strengthening waist and stabilizing chassis” to create a brand system with clear structure, clear objectives, reasonable division of labor and accurate strategy, steadily promote the upward movement of product structure and form a new situation of multi drive development. At the same time, we should lock the product path and carve it carefully. Adhere to higher position, larger pattern and more practical measures, and upgrade the product matrix; Adhere to more rigorous, focused and standardized product management; Adhere to better matching, better quality and higher technology, and make further breakthroughs in product quality. Another is to formulate a cultural blueprint.
Zhuyeqing: Qingxiang high-end series should “control the high-end panel and penetrate the circle”
On February 7, Zhuyeqing Industry Co., Ltd. held the 2022 marketing expedition meeting of “Zhigui Gaoyuan bamboo dream new expedition”. At the meeting, Yang Bo, member of Fenjiu Party committee, director and deputy general manager, comprehensively expounded the development of Zhuyeqing since its establishment from four aspects: Situation and task, layout and strategy, mechanism and incentive and values The current opportunities and challenges, the strategic deployment of marketing in 2022, and the incentive mechanism and values of Zhuyeqing.
Yang Bo said that Zhuyeqing health industry takes the national strategy of “healthy China” as the fundamental guidance and takes Shanxi’s building a 100 billion level health industry as a major opportunity. The goal is to form a Shanxi characteristic health industry cluster led by the “Zhuyeqing” brand, which is the development goal entrusted to Zhuyeqing by Shanxi’s industrial transformation under the new development concept.
In terms of market strategy, Yang Bo said that each of the “three series” has its own beauty. Qingxiang high-end series should “control the high-end market and penetrate the circle”, take the circle as the core, radiate the circle of other key markets in China from the top circle of the first tier cities, break the administrative regional restrictions and realize the penetrating attack from high to low; Glory series should “control the overall volume and hit the low with the high” to ensure the healthy development of the market, and achieve a breakthrough through the “high-low cooperation + action landing” of traditional channels; Classic series should “segment the market and restore value”. First, resolutely stop the production of 45 degree glass bamboo with old packaging; Second, characteristic specifications meet the needs of market segments; Third, establish the benchmark of the value of old wine through the operation of old wine auction and collection.
Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) : highlight the “three modernizations” strategy of differentiation, high-end and nationalization
On the afternoon of February 7, Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) wine industry held a 2022 Spring Festival party. In his speech, Zhou suming, Secretary of the Party committee and chairman of Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) liquor industry, pointed out that 2021 is a milestone year in the history of the party and the country, the 25th anniversary of Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) brand creation, and a year of pride and applause for Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) . Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) blaze new trails and forge ahead. The main indicators reached a new high. The “four major campaigns” were launched in an all-round way, technological transformation and capacity expansion were promoted in an orderly manner, party history education went deep and solid, took a solid step towards a new journey of 10 billion, and achieved the first victory of the 14th five year plan.
Zhou Suming pointed out that China should follow the new socialist concept of socialism with Chinese characteristics in the new era of Xi Jinping and follow the new development concept, focus on the theme line of “focusing on high quality and new leaps”, grasp the keynote of “developing the best in the right way” and highlight the three strategies of differentiation, high-end and nationalization, and comprehensively deepen the “four major campaigns” and expand the new market of marketing. “In 2022, Accelerate the technological transformation and capacity expansion project of Nanchang, form industry-leading scale and quality advantages, and lay a solid foundation for realizing revenue of more than 10 billion in advance during the 14th five year plan.
Hebei Hengshui Laobaigan Liquor Co.Ltd(600559) : high end products follow the development trend of the industry and strengthen the layout
On February 7, the 2022 mobilization meeting of Hengshui Laobaigan Marketing Co., Ltd. with the theme of “creating brilliance together in the future” was held. Wang Zhangang, general manager of Hebei Hengshui Laobaigan Liquor Co.Ltd(600559) , stressed that enterprises should be transformed according to the changes in Baijiu industry and the change of consumer demand. Liquor head enterprises have been developing rapidly in recent years. The growth and layout of famous national liquor has become an extrusion trend for the development of Hengshui’s old baijiu. Baijiu industry has diversified development trend. The emergence of fragrance and the centralized brand of Maotai flavor also bring new opportunities for the development of enterprises. Hengshui’s old white business has to be bold in transformation and realize transformation.
When talking about the key work in 2022, Wang zhangang said: first, we should consolidate Hebei in the market, put forward the management innovation concept of “secondary entrepreneurship”, strengthen the layout of high-end products following the development trend of the industry, and “ice series” innovative products play their strengths in the mass liquor market; Strengthen price management and control, introduce product price control measures and policies, and improve terminal profitability; Strengthen market construction, conduct accurate portraits for market segments and consumer groups, and strengthen brand construction; Continue to promote the reform of marketing system and stimulate the vitality of all parties. Secondly, balance the budget management, establish and improve the budget system of each market, and carry out fine and balanced management for the expenses of consumer communication, user education and channel construction. Third, the construction of talent system. Talents are the core driving force of enterprise development. We should strengthen the construction of young echelons, do a good job in the comprehensive evaluation criteria of talents, and make the best use of people and things; Build Hengshui Laobaigan business school and lay a good foundation for talent creation and promotion in a systematic way.
