Gu ailing, Ren Ziwei… At the Beijing Winter Olympics, Chinese athletes competed to give excellent answers. Outside the stadium, an upsurge of ice and snow tourism is rising. According to Ctrip data, from February 4 to 8, among the top ten popular departure cities in China, Beijing, Shenyang, Harbin and Changchun were listed one after another. Ice and snow tourism has become a hot spot of tourism consumption since the beginning of the year, which has also attracted the accelerated layout of relevant enterprises.
“300 million people on ice and snow” is becoming a reality. The development and publicity of ice and snow sports bring development opportunities for ice and snow tourism. According to the big data report on China’s ice and snow tourism consumption (2022) released by China Tourism Research Institute, the number of ice and snow leisure tourists in China has increased from 170 million in the ice and snow season from 2016 to 2017 to 254 million in the ice and snow season from 2020 to 2021. It is estimated that the number of ice and snow tourism in 2021 to 2022 will reach 305 million.
“cold resources” play a “thermal effect”
Hotel orders increased by 104% year-on-year, scenic spot ticket orders increased by 42% year-on-year, night tour scenic spot ticket orders increased by 45% year-on-year… Relying on rich ice and snow resources, the popularity of ice and snow tourism in Heilongjiang during the Spring Festival holiday has not decreased. Ctrip data show that Harbin Ice and snow world, Poseidon tourist resort, Northeast Tiger Forest Park, Harbin rongchuang snow world and Harbin polar park have become popular punch in places for tourists.
“During the Spring Festival, we realized an operating revenue of 28.33 million yuan, an increase of 126% over last year’s Spring Festival.” According to the relevant person in charge of Vanke Songhua Lake Resort, the resort received 9100 tourists on the fourth day of the new year, the highest one-day reception in the snow season. In Jilin City, Jilin Province, the hometown of athlete Su Yiming, relying on Vanke Songhua Lake ski resort and Beidahu ski resort, as well as unique rime resources, it has become an important destination for ice and snow tourism.
“Tourists go to Changbai Mountain Tourism Co.Ltd(603099) to enjoy snow, ski, play snow and soak in hot springs.” The relevant person in charge of Changbai Mountain Tourism Co.Ltd(603099) said that during the Spring Festival holiday this year, Changbai Mountain Tourism Co.Ltd(603099) scenic spot has received more than 6000 tourists, and Changbai Mountain Tourism Co.Ltd(603099) volcanic hot spring has received more than 5000 tourists. Ice and snow tourism continues to heat up. Hot springs, skiing and other related ice and snow tourism products have gradually been recognized by the majority of tourists.
“The impact of the Winter Olympic Games on Changbai Mountain Tourism Co.Ltd(603099) tourism will continue to be magnified in this snow season.” According to the analysis of the above person in charge, considering the number of tourists entering the scenic spot recently, the heat of this round of ice and snow tour will continue until April. The reporter noted that the Northeast has a high dimension and a relatively cold climate. Most outdoor ice and snow tourist attractions are open longer than Hebei, Beijing and other places, and the duration of ice and snow tourism fever is relatively long.
“There is an obvious trend of short-range local travel during the Spring Festival this year.” Fang Zexi, an industry analyst at Ctrip Research Institute, said that more than 80% of tourists choose to visit scenic spots locally during the Spring Festival of the year of the tiger. According to Zhao Lanju, general manager of Wanke Songhua Lake Resort, “the Winter Olympic atmosphere promotes the soaring popularity of skiing, and skiing vacation has become a healthy and fashionable leisure lifestyle in winter. During the Spring Festival this year, the holiday group outside (Jilin) province has been affected by the epidemic, but the growth of ski group in Zhoubian city is relatively high.”
“silver signboard” shapes “gold industry”
The popularity of ice and snow tourism, a “silver signboard”, has increased, allowing many tourism related enterprises to see opportunities. Vanke Songhua Lake Resort has planned a series of Spring Festival themed activities of “watching the Winter Olympics, skiing and celebrating the Spring Festival in Songhua Lake”. During the Winter Olympics, the resort will set up a number of live events in hotels and squares, and hold a variety of mass skiing events at the same time, so that mass skiing can go with the Winter Olympics and more people can participate in ice and snow sports.
In the water dance show of Harbin polar Park · Aquarium (phase I), the dancers of the water dance show “reproduce” the classic action of winning the 2022 Beijing Winter Olympics in the depth of 6 meters of “ice sea”. Previously, Dalian Sunasia Tourism Holding Co.Ltd(600593) has stepped up the layout of relevant projects, and the phase II project of Harbin polar Pavilion “polar Park” was opened in March 2021. The company said that the polar Park integrates entertainment, culture, shopping, catering and tourism, and has become a new landmark of urban leisure tourism in Harbin.
Changbai Mountain Tourism Co.Ltd(603099) also plan the ice and snow tourism projects in advance. The reporter learned that Changbai Mountain Tourism Co.Ltd(603099) wild snow park is ready to open in mid February. The snow field covers an area of nearly 200000 square meters, with a vertical drop of 1000 meters and a length of 7.5 kilometers. It is expected to become the only snow field in China that can last until May. It aims to attract a group of high-end wild snow enthusiasts in China.
Tianfeng Securities Co.Ltd(601162) according to the analysis, the ice and snow industry is a special resource-based industry formed on the development of ice and snow resources, with wide coverage and huge industrial chain. On the whole, China’s ice and snow sports industry has initially formed an industrial pattern focusing on fitness and leisure, with the coordinated development of competition performance, venue services, sports training and sports tourism.
