4 Bing dwen dwen was put on sale at the official flagship store in winter February 7th at the afternoon of about 2 o'clock. The reporter of Securities Daily, who constantly refreshed his mobile phone, was robbed of the product before he could pay.
The heat of Bing dwen dwen pushed up the price of the cattle line. "1380 yuan each." In February 7th, Bing dwen dwen, a consumer, wanted to buy 20 cm of ice pier pier. The scalper said that at the scene of queuing to buy Winter Olympic souvenirs, some people offered 1500 yuan to 2000 yuan to buy related products.
Bing dwen dwen told the Securities Daily that ice pier was really very popular, but the price of $192 yuan was more than 1000 yuan, which is exaggerated.
Bing dwen dwen, another person who has been queuing up for business, also told the Securities Daily that the 20 cm ice cube pier price was 880 yuan, which required the order of the day and the next day's delivery.
Sales of Bing dwen dwen also pushed up the share price of the listed companies. Data show that Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) and Cultural Investment Holdings Co.Ltd(600715) as licensed production and retailers of the 2022 Beijing Winter Olympic Games closed after opening on February 7. Other listed companies that have obtained the qualification of licensed retailers for the 2022 Beijing Winter Olympic Games also performed well. The share prices of Wangfujing Group Co.Ltd(600859) , Beijing Urban-Rural Commercial (Group) Co.Ltd(600861) , Beijing Kingee Culture Development Co.Ltd(002721) and other listed companies rose to varying degrees on the same day.
"one trick is hard to find"
stock price limit of relevant listed companies
Bing dwen dwen February 7th is the first working day after the Spring Festival holiday. Wangfujing Group Co.Ltd(600859) street is full of consumers who want to buy "ice pier". "Not only Bing dwen dwen, many winter Olympic souvenirs are out of stock." An on-site staff member told the Securities Daily, "there have been a lot of people queuing up in the past two days. It is said that there are a lot of scalpers in it. In fact, consumers don't have to worry. They may have goods in a few days."
Bing dwen dwen, Zhao Weidong, spokesman for Beijing Winter Olympic Organizing Committee, said in February 6th that the relevant departments are now coordinating efforts to increase the supply of ice pier.
"The licensed commodities of the Beijing Winter Olympics will continue to be sold until the end of June this year, which can meet the needs of consumers." Another person familiar with the matter told the Securities Daily, "the licensed production enterprises related to the Beijing Winter Olympics are actively engaged in product production and strive to put the products on the market as soon as possible on the premise of ensuring product quality."
Benefit from Bing dwen dwen, Bing dwen dwen rose in all directions in February 7th, and Cultural Investment Holdings Co.Ltd(600715) and Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) all closed on the same word. Among them, Cultural Investment Holdings Co.Ltd(600715) closed at 3.18 yuan / share, with a total market value of 5.9 billion yuan; Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) closed at 20.33 yuan / share, with a total market value of 4.5 billion yuan.
"In view of the recent popularity of the Winter Olympics licensed commodities by the majority of consumers, the company has organized the factory to start production in an all-round way, made every effort to coordinate the production capacity rationing, ensure the supply of the Winter Olympics licensed commodities, and try its best to meet the needs of the majority of consumers." Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) said on the investor interaction platform.
Bing dwen dwen, Cultural Investment Holdings Co.Ltd(600715) staff, told reporters in the Securities Daily that the company is mainly responsible for the production of badges, not responsible for the production of ice pier pier and key buckles. However, now the badge is basically out of stock and is constantly replenishing. When talking about whether it will greatly boost the company's performance, Cultural Investment Holdings Co.Ltd(600715) staff said that it still depends on the sustainability of sales. On January 29, Cultural Investment Holdings Co.Ltd(600715) released the announcement of performance pre loss. It is estimated that the net profit attributable to the parent company in 2021 will range from a loss of 420 million yuan to a loss of 500 million yuan.
Regarding Bing dwen dwen's rising share price, Yang Delong, managing director of Qianhai open source fund, told the Securities Daily that as a result of the expectation of the Winter Olympic Games, this market speculation phenomenon appeared. However, this kind of speculation is risky. After all, the revenue brought by mascot sales is only one-time. This kind of sales heat will decline soon after the Winter Olympic Games, and the profits contributed to listed companies are not sustainable. Investors are advised to participate carefully.
pirated
you need anti-counterfeiting
"If you want to keep the value of hand-made products for a long time, you need to match some anti-counterfeiting technologies." Pan Helin, executive director of the Digital Economy Research Institute of Central South University of economics and law, told Securities Daily.
At present, the official of the Winter Olympic flagship store has warned consumers not to buy licensed goods at high prices from scalpers and not to participate in price speculation. After many interviews, the reporter learned that the Winter Olympic commodities purchased from scalpers not only have high prices, but also have the risk of piracy.
Bing dwen dwen noted Shuey Rhon Rhon and snow Rong Rong's unofficial products were hard to find on the electronic business platform, but there were "pirated" figures on some social platforms.
In February 7th, Bing dwen dwen found a link from the fast regiment of WeChat group in the group of WeChat. The link was marked with the relevant words of "Winter Olympic ice pier pivah" and "only 5000 copies". Shuey Rhon Rhon key chain Bing dwen dwen is only 9.9 yuan / per link in the link. By the time of press release, 19451 people had viewed the link and followed the group for a total of 3538 times.
