Bing dwen dwen with its innocent image, the Winter Olympic licensed goods “hard to find.” At present, there are 29 licensed manufacturers and 58 licensed retailers in Beijing Winter Olympics, including listed companies such as Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) , Beijing Caishikou Department Store Co.Ltd(605599) . The agency predicts that the sales of licensed goods will exceed 2.5 billion yuan.
supply exceeds demand
In February 7th, China Bing dwen dwen went to the “2022 official licensed goods flagship store in Beijing”, located in Wangfujing Group Co.Ltd(600859) , Beijing. It found that customers who had queued for the Winter Olympic licensed goods were unable to see the end. On that day, the flagship store supplied 300 ice pier pier plush toys. By Bing dwen dwen, the 12 yuan, the ice block pier and key chain were sold out, and customers were queuing up at 5 in the morning.
Forenoon told China Securities Journal reporters Bing dwen dwen came to queue at 8 a.m., and was told that the Pai Pai toys had been sold out, and decided to wait for the night at the flagship store. Wangfujing Group Co.Ltd(600859) staff at the forenoon store said that the doors would be open at 9:30 in the morning, and the stuffed toys would be sold out at about 10 o’clock. In recent days, Bing dwen dwen is still queuing up. The main reason is that the supply of the ice pier is insufficient. Many factories have been on holiday during the Spring Festival holiday.
Bing dwen dwen, Bing dwen dwen, 7, Tmall Olympic flagship store found that the 58 yuan / piece of badge pier badge, 88 yuan -108 yuan for the ice pier pier, 128 yuan / pieces of creative pendant were sold out. Among them, Bing dwen dwen toys and toys sell monthly sales of over 50 thousand pieces, becoming the most popular products.
Public information shows that the production and sales of Winter Olympics licensed goods must be approved by Beijing Winter Olympics Organizing Committee, and the official online purchase channel is the official Olympic flagship store of tmall platform; Offline, you can buy the Winter Olympic licensed goods in the licensed goods retail store and on the high-speed railway train.
China Securities Journal Shuey Rhon Rhon, Bing dwen dwen, a Quanzhou based winter ceramic licensed manufacturer and manufacturer of snow and Rong yuan, was in full swing to start production in February 7th.
Bing dwen dwen Shuey Rhon Rhon, the manufacturer of the ceramic ice cube and snow Rong Rong, were handmade by local teachers. After manufacturing, painting, applique, spray, color, air drying and other processes, it takes about a month to complete the production, and the company is trying to expand production.
full production
The listed companies behind the Winter Olympics will benefit from the hot sales of licensed commodities.
BOCOG has developed a total of 16 categories and more than 5000 licensed products, including non-metallic products such as badges and key chains, precious metal products, clothing and accessories, ceramic products, plush and toys of various materials.
Shuey Rhon Rhon products, including Bing dwen dwen and snow Rong Rong stuffed toys, styling, hand adornment, ornament buttons and crystal balls, were sold and sold by the company in February 7th. Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , an interactive platform, said that the seven products sold in the market are sold, designed and produced by the company. In view of the recent popularity of the Winter Olympics licensed commodities by the majority of consumers, the company has organized the factory to start production in an all-round way, made every effort to coordinate the production capacity rationing, ensure the supply of the Winter Olympics licensed commodities and try its best to meet the needs of the majority of consumers.
Cultural Investment Holdings Co.Ltd(600715) the announcement shows that the company has the franchise production rights of precious metals, handicrafts and ceramics, as well as the franchise retail rights of all winter Olympic products. According to the investor activity record form on January 5, the company is a licensed retailer for the Winter Olympic Games. At present, the Winter Olympic products on sale include various badges, precious metal commemorative coins, toys and other categories. In fact, the 2008 company is a licensed retailer for the Beijing Olympic Games.
In addition, as a licensed retailer for the Beijing Winter Olympics, Wangfujing Group Co.Ltd(600859) is allowed to sell licensed goods for the Beijing Winter Olympics in some designated stores of the company.
According to the Shanxi Securities Co.Ltd(002500) Research Report, it is expected that the sales of licensed goods will exceed 2.5 billion yuan throughout the Winter Olympic cycle. Olympic licensed commodity sales enterprises can take the opportunity of the Winter Olympic Games to enhance their corporate image and product popularity and improve brand value.
