During the Spring Festival of the year of the tiger, the gold market ushered in a consumption peak.
During the Spring Festival, the reporter of financial investment daily found that in front of the gold counters of Zhou Dafu, China National Gold Group Gold Jewellery Co.Ltd(600916) , Lao Feng Xiang Co.Ltd(600612) and other brands in a shopping mall on Yangguan Middle Road, Dunhuang, Gansu Province, consumers who buy gold jewelry came one after another.
gold zodiac jewelry is popular
“Take advantage of the Spring Festival to buy one or two gold ornaments for yourself and your family, add some festive atmosphere and ask for a good head.” A number of consumers told the reporter of financial investment daily.
Generally speaking, preparing spring festival gifts for relatives and friends and rewarding yourself after receiving the year-end bonus are the main needs of consumers to buy gold jewelry during the Spring Festival.
From the perspective of hot selling products, gold zodiac jewelry containing tiger element is favored by consumers and has become the main product of various gold brands during holidays. At the same time, some high gram weight full gold products, such as gold bracelets, are also more popular.
The reporter of financial investment daily learned that in addition to holiday factors, the stabilization of gold price is also a major reason for the warming of gold consumption market.
“The price of gold jewelry has been relatively stable in recent months, with little difference from last year’s national day to now.” The salesperson of China National Gold Group Gold Jewellery Co.Ltd(600916) told reporters.
generally speaking, the full gold price of Chow Tai Fook, China National Gold Group Gold Jewellery Co.Ltd(600916) , Lao Feng Xiang Co.Ltd(600612) and other brands is between 478 yuan and 488 yuan per gram, and the minimum unit price is 468 yuan per gram.
In addition, some gold stores also launched “buy it now” gold jewelry, but only the price was written and the weight of gold was not marked. In the face of the reporter’s inquiry, the salesperson did not clearly inform the weight of gold.
compared with the hot gold, platinum is still “cold”. The reporter of financial investment daily saw in many gold stores in Dunhuang that the number of platinum jewelry is generally small and the attention is not high.
In terms of price, platinum pt950 jewelry is about 438 yuan per gram. The lack of repurchase channels and difficulty in realizing in time are considered to be the main reasons for the lack of popularity of platinum jewelry.
At the same time, its potential appreciation ability is also considered to be inferior to gold. the reporter noted that from the perspective of exchange rules, the exchange cost of platinum jewelry is higher than that of gold jewelry, with some reaching 90 yuan per gram.
the young group is becoming the protagonist
there is a trace of the recovery of the gold consumption market. Since last year, with the improvement of the epidemic prevention and control situation, the demand for gold consumption has continued to release steadily, the consumption of gold jewelry such as hard gold and Gufa gold has increased strongly, and the sales of gold bars and gold coins have also maintained steady growth.
According to the statistics of China National Gold Group Gold Jewellery Co.Ltd(600916) Association, in 2021, the national gold consumption was 1121 tons, with a year-on-year increase of 36.5%. Among them, the consumption of gold jewelry was 711.3 tons, a year-on-year increase of 45%; The consumption of gold bars and gold coins was 312.9 tons, a year-on-year increase of 26.9%; The consumption in industry and other fields was 96.8 tons, a year-on-year increase of 15.4%.
Taking Sichuan as an example, during the seven days of the Spring Festival (from New Year’s Eve to the sixth day of the first month), the retail and catering enterprises monitored in the province achieved a total sales (turnover) of 2.49 billion yuan, a year-on-year increase of 7.3%. Among them, the consumption of quality commodities such as gold and silver jewelry, beauty products, flowers and gifts is strong.
It is worth noting that young consumers are becoming the protagonist of this gold consumption boom. More and more young groups begin to look at gold consumption, including gold jewelry, with a financial attitude. The concept of “buying gold is equivalent to financing in disguise” is also gradually recognized.
“choosing to buy high gram weight full gold products is a long-term investment, not just consumption.” Some consumers told the reporter of financial investment daily.
Out of trust in the long-term value of gold, bank gold bar products have also attracted the attention of some investors. A staff member of a state-owned bank told reporters that according to different gram weights, the price of gold bars is between 391.49 yuan and 394.75 yuan. “The price of gold fluctuates every day. Recently, it has been corrected a little, which was more than 400 yuan before.” At the same time, some bank gold bars can be repurchased. Taking the above-mentioned state-owned banks as an example, the price difference between the repurchase price and the gold price on that day is 27 yuan per gram.
“gold has the characteristics of resisting risk and inflation, and has good liquidity. It can be realized at any time under special market environment. It should be treated and allocated as an anti risk asset.” insiders pointed out that relatively speaking, physical gold is more suitable for medium and long-term investment; Short term investment can choose paper gold, spot gold, gold ETF and other varieties.
